{"id":701098,"date":"2025-08-26T12:25:05","date_gmt":"2025-08-26T10:25:05","guid":{"rendered":"https:\/\/www.devoteam.com\/expert-view\/snowflake-intelligence-stop-translating-start-conversing\/"},"modified":"2025-08-26T12:26:39","modified_gmt":"2025-08-26T10:26:39","slug":"snowflake-intelligence-stop-translating-start-conversing","status":"publish","type":"expert-view","link":"https:\/\/devoteam.info\/be\/expert-view\/snowflake-intelligence-stop-translating-start-conversing\/","title":{"rendered":"Snowflake Intelligence: Stop Translating, start Conversing."},"content":{"rendered":"\n<p class=\"wp-block-yoast-seo-estimated-reading-time yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">7<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are your business questions still getting lost in a sea of data dashboards? You&#8217;re not alone. A staggering <a href=\"https:\/\/www.datascience-pm.com\/project-failures\/\">87% of data projects fail to deliver on their promise<\/a>, often due to a fundamental disconnect between data reporting and actionable business intelligence. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, <a href=\"https:\/\/www.linkedin.com\/in\/letourmy\/\">Laurent Letourmy<\/a> challenges the conventional wisdom of &#8220;modern analytics,&#8221; asserting that the era of mere data translation is over. We&#8217;ve meticulously crafted intricate data pipelines and aesthetically pleasing dashboards, yet the core demand from business leaders has consistently been for <em>answers<\/em>, not just visualisations. Welcome to the transformative age of <strong>Snowflake Intelligence<\/strong>, where questions lead directly to insights, and actions are driven by genuine understanding.<\/p>\n\n\n\n<div class=\"wp-block-group has-gray-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-03cab32d wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h3>What you&#8217;ll read in this article<\/h3><ul><li><a href=\"#h-unlocking-business-insights-how-snowflake-intelligence-revolutionises-data-interaction\" data-level=\"2\">Unlocking Business Insights: How Snowflake Intelligence Revolutionises Data Interaction<\/a><\/li><li><a href=\"#h-the-bottleneck-high-friction-data-supply-chains-on-traditional-data-platforms\" data-level=\"2\">The Bottleneck: High-Friction Data Supply Chains on Traditional Data Platforms<\/a><\/li><li><a href=\"#h-the-game-changer-when-your-data-learns-your-business-with-snowflake-intelligence\" data-level=\"2\">The Game Changer: When Your Data Learns Your Business with Snowflake Intelligence<\/a><\/li><li><a href=\"#h-from-theory-to-reality-transformative-use-cases-with-snowflake-intelligence\" data-level=\"2\">From Theory to Reality: Transformative Use Cases with Snowflake Intelligence<\/a><\/li><li><a href=\"#h-your-new-mandate-from-data-gatekeeper-to-business-enabler-with-snowflake-intelligence\" data-level=\"2\">Your New Mandate: From Data Gatekeeper to Business Enabler with Snowflake Intelligence<\/a><\/li><li><a href=\"#h-ready-to-transform-your-data-into-a-strategic-asset-for-analytics-ai-and-sustained-business-success\" data-level=\"2\">Ready to transform your data into a strategic asset for analytics, AI, and sustained business success?<\/a><\/li><\/ul><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-unlocking-business-insights-how-snowflake-intelligence-revolutionises-data-interaction\">Unlocking Business Insights: How Snowflake Intelligence Revolutionises Data Interaction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remember the days of endless data requests, the frantic scramble to translate business needs into complex SQL queries, and the frustrating wait for an answer that often arrived too late? For too long, data delivery has been a bottleneck, transforming valuable insights into a slow, arduous process. But what if that entire paradigm became obsolete?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Snowflake&#8217;s recent Summit, the announcement of <strong>Snowflake Intelligence<\/strong> wasn&#8217;t just another feature release; it was a fundamental shift. This isn&#8217;t about incrementally improving dashboards or speeding up queries. It&#8217;s about changing the very nature of data delivery from a cumbersome process of translation to a seamless, natural conversation. This monumental shift is poised to redefine how Chief Data Officers and Data Architects deliver data, paving the way for truly agile and responsive <strong>Snowflake Data Platforms<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-bottleneck-high-friction-data-supply-chains-on-traditional-data-platforms\">The Bottleneck: High-Friction Data Supply Chains on Traditional Data Platforms<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For years, our focus has been on optimising the technical data pipeline. We&#8217;ve mastered ETL and ELT, built robust data lakes, and refined our data warehouses within various <strong>Snowflake Data Platforms<\/strong>. Yet, a persistent bottleneck has remained: the &#8220;last mile&#8221; of data delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every request for insight requires a skilled analyst to navigate a multi-step process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understanding the Business Context:<\/strong> Deciphering the true meaning behind business-speak (&#8220;What does &#8216;customer churn&#8217; <em>really<\/em> mean this quarter?&#8221;).<\/li>\n\n\n\n<li><strong>Locating and Vetting Data:<\/strong> Sourcing accurate data from disparate systems, from CRM to spreadsheets.<\/li>\n\n\n\n<li><strong>Constructing Complex Queries:<\/strong> Writing intricate SQL to join, filter, and aggregate data correctly.<\/li>\n\n\n\n<li><strong>Presenting Actionable Findings:<\/strong> Crafting visualisations and reports that directly answer the business question.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This human-in-the-loop process is riddled with friction, leading to backlogs, frustrated business stakeholders, and valuable data talent spending their time on repetitive query work instead of high-impact strategic analysis. Even the most modern data architecture, without an intelligent layer, ultimately serves this inefficient translation engine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-game-changer-when-your-data-learns-your-business-with-snowflake-intelligence\">The Game Changer: When Your Data Learns Your Business with Snowflake Intelligence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is where Snowflake&#8217;s new announcements create a seismic shift for <strong>Snowflake Data Platforms<\/strong>. It&#8217;s a two-pronged approach, specifically designed to empower users with true <strong>Snowflake Intelligence<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"773\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/Snowflake-Intelligence-Semantic-Layer-Agents-1024x773.png\" alt=\"Snowflake Intelligence - Semantic Layer &amp; Agents for a new workflow : Talk to your Data\n\" class=\"wp-image-685500\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/Snowflake-Intelligence-Semantic-Layer-Agents-1024x773.png 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/Snowflake-Intelligence-Semantic-Layer-Agents-300x226.png 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/Snowflake-Intelligence-Semantic-Layer-Agents-768x580.png 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/Snowflake-Intelligence-Semantic-Layer-Agents.png 1325w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-snowflake-intelligence-the-conversational-interface-for-data-platforms\">Snowflake Intelligence: The Conversational Interface for Data Platforms<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine a world where anyone in your organisation, from the CEO to a sales manager, can simply ask questions of your data in natural language and receive immediate, accurate answers. That&#8217;s the power of <strong>Snowflake Intelligence<\/strong>. This agentic AI experience acts as the new &#8220;front door&#8221; to your data, moving beyond basic keyword searches to handle complex, multi-step questions that span both structured and unstructured data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Powered by advanced models like those from Anthropic and OpenAI, all operating securely within the Snowflake perimeter, <strong>Snowflake Intelligence<\/strong> doesn&#8217;t just process words; it understands intent, revolutionising data interaction on <strong>Snowflake Data Platforms<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-snowflake-semantic-views-the-rosetta-stone-for-your-data\">Snowflake Semantic Views: The Rosetta Stone for Your Data<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The crucial piece enabling truly intelligent conversations is <strong>Snowflake Semantic Views<\/strong>. This new Semantic Layer allows you to define and store your core business logic\u2014your metrics, dimensions, and entity relationships\u2014directly within Snowflake.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You define &#8220;Active Customer,&#8221; &#8220;Gross Margin,&#8221; and &#8220;Product Line&#8221; once, ensuring consistency across your entire organisation. The result? When a user asks, &#8220;Which of our active customers had the highest gross margin last quarter, broken down by product line?&#8221;, <strong>Snowflake Intelligence<\/strong> leverages the Semantic View to understand the precise meaning of each business term, generates accurate SQL on the fly, and delivers the answer. Consistency is inherent, not an afterthought, within your <strong>Snowflake Data Platforms<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-theory-to-reality-transformative-use-cases-with-snowflake-intelligence\">From Theory to Reality: Transformative Use Cases with Snowflake Intelligence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a theoretical advancement; it&#8217;s about solving the most frustrating problems faced by data teams today, solidifying the value of <strong>Snowflake Data Platforms<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"823\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/Snowflake-Intelligence-Use-Cases-1024x823.png\" alt=\"Transformative Use Cases with Snowflake Intelligence\" class=\"wp-image-685527\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/Snowflake-Intelligence-Use-Cases-1024x823.png 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/Snowflake-Intelligence-Use-Cases-300x241.png 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/Snowflake-Intelligence-Use-Cases-768x617.png 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/Snowflake-Intelligence-Use-Cases.png 1244w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-eliminating-the-ad-hoc-reporting-backlog\">Eliminating the Ad-Hoc Reporting Backlog<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Before:<\/strong> A sales leader needs a specific customer list for a meeting <em>tomorrow<\/em>. Your analytics team spends half a day manually joining CRM and weblog data to produce a CSV.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>After:<\/strong> The sales leader opens the Snowflake interface and types: &#8220;Show me all customers in Germany, Austria, and Switzerland who watched the &#8216;Project Titan&#8217; demo in the last 30 days and have no sales activity logged in Salesforce.&#8221; They receive a dynamic, shareable list in seconds. Your analyst is now free to focus on predicting which of those customers is most likely to convert, maximising the potential of <strong>Snowflake Intelligence<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-unifying-structured-and-unstructured-worlds\">Unifying Structured and Unstructured Worlds<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Before:<\/strong> A product manager struggles to understand why a new feature is getting poor reviews, manually correlating structured usage data with unstructured sentiment from support tickets and surveys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>After:<\/strong> The PM asks: &#8220;What is the common theme in negative support tickets and survey responses for users who have used the new charting feature more than five times?&#8221; Powered by Cortex AISQL, the system performs semantic analysis on text documents and directly joins insights to structured usage data, quickly revealing user pain points. This seamless integration showcases the power of <strong>Snowflake Data Platforms<\/strong> with embedded intelligence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hyper-accelerating-data-science-amp-machine-learning\">Hyper-Accelerating Data Science &amp; Machine Learning<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Before:<\/strong> A data scientist spends 80% of their time on data preparation and feature engineering for a churn prediction model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>After:<\/strong> They use the new Data Science Agent, stating their goal: &#8220;Build a pipeline to train a gradient boosting model that predicts customer churn based on usage, subscription tier, and support interaction frequency.&#8221; The agent automates much of the ML pipeline development, drastically cutting the time from hypothesis to a working model, demonstrating the advanced capabilities of <strong>Snowflake Intelligence<\/strong> for data professionals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These aren&#8217;t just efficiency gains. They represent a fundamental re-architecting of how value is created from data. The focus shifts from building rigid, single-purpose data products to creating a dynamic, intelligent data environment, truly leveraging <strong>Snowflake Data Platforms<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-new-mandate-from-data-gatekeeper-to-business-enabler-with-snowflake-intelligence\">Your New Mandate: From Data Gatekeeper to Business Enabler with Snowflake Intelligence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a data leader, this technology presents both a massive opportunity and a clear call to action. Your role transcends governing access and ensuring uptime. It&#8217;s now about building the semantic foundation that will power your entire organisation&#8217;s intelligence, including data sharing via Data Products, all within your <strong>Snowflake Data Platforms<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"595\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/Snowflake-Intelligence-Create-a-new-semantic-model-1024x595.png\" alt=\"Create a new semantic model with Snowflake Intelligence\" class=\"wp-image-685554\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/Snowflake-Intelligence-Create-a-new-semantic-model-1024x595.png 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/Snowflake-Intelligence-Create-a-new-semantic-model-300x174.png 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/Snowflake-Intelligence-Create-a-new-semantic-model-768x446.png 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/Snowflake-Intelligence-Create-a-new-semantic-model.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Your new priorities will include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Architecting the Semantic Layer:<\/strong> Leading the charge to define, govern, and enrich core business concepts within Snowflake. This becomes the most critical piece of your data architecture, underpinning <strong>Snowflake Intelligence<\/strong>.<\/li>\n\n\n\n<li><strong>Driving Adoption:<\/strong> Championing this new conversational approach with business stakeholders, shifting them from a &#8220;request-and-wait&#8221; mindset to one of proactive self-service discovery.<\/li>\n\n\n\n<li><strong>Upskilling Your Team:<\/strong> Transitioning your data professionals from being mere SQL jockeys to becoming &#8220;AI translators&#8221; and strategic analysts capable of tackling more complex, ambiguous business problems that AI can&#8217;t yet solve.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The old world focused on delivering reports. The new world, powered by <strong>Snowflake Intelligence<\/strong> and robust <strong>Snowflake Data Platforms<\/strong>, is about delivering immediate, actionable answers. The technology is here. The question is, how will you re-architect your team and your stack to harness its full potential?<\/p>\n\n\n\n<div class=\"wp-block-cover alignfull is-style-blur-image is-style-blur-image-less\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-70 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group alignfull has-base-color has-text-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-46b67d08 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:var(--wp--preset--spacing--xxx-large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--xxx-large);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5f9de3d0 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left has-secondary-font-family has-large-font-size\" id=\"h-ready-to-transform-your-data-into-a-strategic-asset-for-analytics-ai-and-sustained-business-success\"><strong>Ready to transform your data into a strategic asset for analytics, AI, and sustained business success?<\/strong> <\/h2>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Build a future-proof data foundation with Devoteam, the #1 Data Consulting Partner in EMEA.&nbsp;<\/strong><\/p>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leverage our 1,000+ certified experts,&nbsp;<\/li>\n\n\n\n<li>proven end-to-end capabilities across strategy, governance, and modern cloud platforms (AWS, Azure, GCP, Snowflake, Databricks), and&nbsp;<\/li>\n\n\n\n<li>our relentless focus on turning data insights into measurable business impact<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-3c38c079 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/devoteam.info\/be\/get-in-touch\/\">Get in touch<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline-white-button\"><a class=\"wp-block-button__link has-base-color has-text-color has-background wp-element-button\" href=\"https:\/\/devoteam.info\/success-story\/?topic_name=data\" style=\"background-color:#64648254\">Data References<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are your business questions still getting lost in a sea of data dashboards? You&#8217;re not alone. A staggering 87% of data projects fail to deliver on their promise, often due to a fundamental disconnect between data reporting and actionable business intelligence. In this article, Laurent Letourmy challenges the conventional wisdom of &#8220;modern analytics,&#8221; asserting that [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[1062,4605],"tags":[],"industry":[],"class_list":["post-701098","expert-view","type-expert-view","status-publish","hentry","category-data","category-snowflake-be"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-1 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">Expert View<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/be\/expert-view\/snowflake-intelligence-stop-translating-start-conversing\/\" target=\"_self\" >Snowflake Intelligence: Stop Translating, start Conversing.<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Snowflake Intelligence: Stop Translating, start Conversing. | Devoteam<\/title>\n<meta name=\"description\" content=\"Unleash Snowflake Intelligence: Revolutionise data interaction, eliminate bottlenecks, and gain instant insights on Snowflake Data Platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devoteam.info\/be\/expert-view\/snowflake-intelligence-stop-translating-start-conversing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snowflake Intelligence: Stop Translating, start Conversing.\" 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