{"id":833128,"date":"2025-12-12T11:31:02","date_gmt":"2025-12-12T10:31:02","guid":{"rendered":"https:\/\/www.devoteam.com\/success-story\/data-architecture-google-cloud-citibox\/"},"modified":"2026-02-05T10:46:05","modified_gmt":"2026-02-05T09:46:05","slug":"data-architecture-google-cloud-citibox","status":"publish","type":"success-story","link":"https:\/\/devoteam.info\/be\/success-story\/data-architecture-google-cloud-citibox\/","title":{"rendered":"Citibox: Unifying Urban Logistics with an Intelligent Data Platform"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull feature-boxes has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-033faf9f wp-block-group-is-layout-constrained\" style=\"margin-top:0px;padding-top:var(--wp--preset--spacing--small);padding-right:0;padding-bottom:var(--wp--preset--spacing--small);padding-left:0\">\n<div class=\"wp-block-group alignwide is-vertical is-layout-flex wp-container-core-group-is-layout-b99ecfb1 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-text-align-left has-primary-color has-text-color has-link-color wp-elements-1\">The snapshot<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-e3ca69fe wp-block-columns-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px\">\n<div class=\"wp-block-column is-style-column-box-shadow has-border-color has-base-background-color has-background is-layout-flow wp-container-core-column-is-layout-413fa631 wp-block-column-is-layout-flow\" style=\"border-color:#e3e3ea;border-width:1px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<p class=\"has-primary-color has-text-color has-link-color has-xxx-large-font-size wp-elements-2 wp-block-paragraph\"><strong>1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">The acquisition of logistics operator Celeritas in 2023 required the urgent unification of business logic and data models from two distinct entities.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-column-box-shadow has-border-color has-base-background-color has-background is-layout-flow wp-container-core-column-is-layout-413fa631 wp-block-column-is-layout-flow\" style=\"border-color:#e3e3ea;border-width:1px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<p class=\"has-primary-color has-text-color has-link-color has-xxx-large-font-size wp-elements-3 wp-block-paragraph\"><strong>2<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">Integrating heterogeneous systems and harmonising billing for over 30 carriers created a complex environment burdened by inefficient KPIs and excessive infrastructure costs.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-column-box-shadow has-border-color has-base-background-color has-background is-layout-flow wp-container-core-column-is-layout-413fa631 wp-block-column-is-layout-flow\" style=\"border-color:#e3e3ea;border-width:1px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<p class=\"has-primary-color has-text-color has-link-color has-xxx-large-font-size wp-elements-4 wp-block-paragraph\"><strong>3<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">Devoteam implemented a scalable, serverless data architecture on Google Cloud Platform to centralise information, automate data cycles, and democratise business intelligence.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-5\" id=\"h-about-the-client\">About the Client<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/citibox.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Citibox<\/a><\/strong>, the Spanish technology company redefining the last mile, has achieved a crucial milestone in its recent history: total integration following the acquisition of <strong>Celeritas<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a network of over <strong>52,000 smart mailboxes<\/strong> in 10,000 buildings and serving half a million daily users, Citibox had a clear mission: to enable frictionless deliveries and returns. However, inorganic growth brought with it a monumental technical challenge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-6\">The Challenge: Merging the Business Logic of Two Sector Leaders<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2023, the acquisition of Celeritas, a key logistics operator, created an urgent need to unify two distinct technological worlds. The scenario facing the engineering team was complex:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Heterogeneous Data Silos:<\/strong> Information dispersed across Oracle, PostgreSQL, and MySQL.<\/li>\n\n\n\n<li><strong>Billing Fragmentation:<\/strong> The need to unify systems from over <strong>30 carriers<\/strong> with incompatible formats.<\/li>\n\n\n\n<li><strong>Cost Inefficiency:<\/strong> KPI processing was unoptimised, causing cloud resource consumption to skyrocket.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The goal was not simply to &#8220;mix data&#8221;, but to build a <strong>comprehensive, scalable data platform<\/strong> acting as a single source of truth, automating the data lifecycle and reducing operational expenditure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-7\">The Solution: Modern Data Architecture on Google Cloud<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Working alongside <strong><a href=\"http:\/\/devoteam.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Devoteam<\/a><\/strong>, a new architecture was designed on <strong><a href=\"https:\/\/devoteam.info\/be\/google-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Cloud Platform (GCP<\/a>)<\/strong>, covering everything from data ingestion to visualisation. The strategy was founded on four technological pillars:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Real-Time Data Capture<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Datastream<\/strong> was implemented for real-time ingestion from operational databases, with <strong>Pub\/Sub<\/strong> for event management. To address the challenge of carrier invoices and Excel files, automatic serverless services were deployed using <strong>Cloud Run<\/strong> and <strong>Cloud Functions<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Storage and Transformation with BigQuery<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The heart of the solution is <strong>BigQuery<\/strong>, chosen for its performance as a central data warehouse. Data cleaning and modelling were orchestrated via <strong>Dataform<\/strong>, utilising SQLX to define robust business logic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Business Intelligence with Looker<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To democratise access to information, <strong>Looker<\/strong> was implemented. Its powerful semantic model now transforms raw data into secure business insights, granting autonomy to non-technical departments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Security and Governance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Best practices in cloud security were applied, managing granular access with <strong>IAM<\/strong> and protecting critical credentials with <strong>Secret Manager<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Key Fact:<\/strong> This infrastructure recently demonstrated its elasticity when Citibox integrated a new high-volume e-commerce partner without any performance issues.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-8\">Results: Direct Business Impact and Cost Savings<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After two years of working under agile methodologies, the new platform has transformed Citibox\u2019s operations, delivering quantifiable results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Savings of over 50%:<\/strong> Process optimisation allowed the bill for the most expensive project on <a href=\"https:\/\/cloud.google.com\/free?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=emea-es-all-es-bkws-all-all-trial-b-gcp-1707574&amp;utm_content=text-ad-none-any-DEV_c-CRE_673503512346-ADGP_Hybrid+%7C+BKWS+-+MIX+%7C+Txt+-+Generic+Cloud+-+Cloud+Generic+-+Core+GCP-KWID_4406040420-kwd-4406040420-userloc_1005485&amp;utm_term=KW_google+cloud-NET_g-PLAC_&amp;&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=20535123987&amp;gclid=Cj0KCQiAubrJBhCbARIsAHIdxD-OVut6si2i0C2XZtLRAG3L5lHI5vCA4zbJ2dHUVNaRbax5FdxJOBIaAs7kEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">Google Cloud<\/a> to be halved during October and November 2025.<\/li>\n\n\n\n<li><strong>Total Automation:<\/strong> Processing for over 30 carriers was unified, eliminating human error in invoice management.<\/li>\n\n\n\n<li><strong>Decision-making Autonomy:<\/strong> Thanks to Looker, teams analyse profitability by route, client, and carrier without relying on technical support.<\/li>\n\n\n\n<li><strong>Advanced Geographic Visibility:<\/strong> Google Maps integration allows for business visualisation by region or <strong>postcode<\/strong>, which is vital for logistics strategy.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adopting this <strong>cloud-native architecture<\/strong> not only solved the integration problem but has also left Citibox prepared to scale and continue leading sustainable logistics in Europe. The project was delivered at no internal cost, whilst the in-house team gained valuable guided experience in the cloud.<\/p>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--medium)\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-789882 size-full\" alt=\"\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/7-1.jpg\" style=\"object-position:73% 0%\" data-object-fit=\"cover\" data-object-position=\"73% 0%\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-be2dac6e wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-modernize-your-data-architecture-on-google-cloud-unify-your-data-and-scale-your-business\">Modernize your data architecture on Google Cloud. Unify your data and scale your business.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-84b7d28f wp-block-columns-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/devoteam.info\/be\/get-in-touch\/\">Contact us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The snapshot 1 The acquisition of logistics operator Celeritas in 2023 required the urgent unification of business logic and data models from two distinct entities. 2 Integrating heterogeneous systems and harmonising billing for over 30 carriers created a complex environment burdened by inefficient KPIs and excessive infrastructure costs. 3 Devoteam implemented a scalable, serverless data [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[892],"tags":[6938,6939,6891,4971,6940,6941],"industry":[1781],"class_list":["post-833128","success-story","type-success-story","status-publish","hentry","category-google-cloud","tag-arquitecturadedatos","tag-bigquery-2","tag-gcp-2","tag-googlecloud-be","tag-logistica","tag-looker-2","industry-transportation-and-logistics-be"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-17 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">Success story<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/be\/success-story\/data-architecture-google-cloud-citibox\/\" target=\"_self\" >Citibox: Unifying Urban Logistics with an Intelligent Data Platform<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data Architecture on Google Cloud: Citibox Case Study | Devoteam<\/title>\n<meta name=\"description\" content=\"Citibox reduced costs by 50% with our data architecture on Google Cloud. Discover how they scaled. Read the case now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devoteam.info\/be\/success-story\/data-architecture-google-cloud-citibox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Citibox: Unifying Urban Logistics with an Intelligent Data Platform\" \/>\n<meta property=\"og:description\" content=\"Citibox reduced costs by 50% with our data architecture on Google Cloud. Discover how they scaled. 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