{"id":241603,"date":"2021-04-26T10:09:17","date_gmt":"2021-04-26T08:09:17","guid":{"rendered":"https:\/\/www.devoteam.com\/whitepaper\/how-artificial-intelligence-is-revolutionizing-the-retail-industry\/"},"modified":"2025-06-12T10:13:07","modified_gmt":"2025-06-12T08:13:07","slug":"how-artificial-intelligence-is-revolutionizing-the-retail-industry","status":"publish","type":"whitepaper","link":"https:\/\/devoteam.info\/be\/whitepaper\/how-artificial-intelligence-is-revolutionizing-the-retail-industry\/","title":{"rendered":"How Artificial Intelligence is revolutionizing the Retail industry"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This white paper, co-authored by Benoit Fremaux (Retail &amp; CPG, Devoteam) and Aymen Chakhari (Group Global Head of AI &amp; Big Data Director, Devoteam), is intended for an audience of retail professionals without in-depth technical expertise. It has a dual ambition: to bring together the views of Devoteam&#8217;s retail specialists and the players of different companies in the sector. This white paper shows all that AI can bring to retail companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a more in-depth exploration of practical applications, delve into our expert view on &#8216;<a href=\"https:\/\/devoteam.info\/be\/expert-view\/artificial-intelligence-how-to-use-ai-in-retail\/\">Artificial Intelligence: How to use AI in Retail<\/a>&#8216;.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduction : Devoteam&#8217;s vision and beliefs<\/li>\n\n\n\n<li>AI, an answer to the challenges of today&#8217;s retail industry\n<ul class=\"wp-block-list\">\n<li>Omnicanale customer experience with the testimony of Fabrice Beschu, Director of Operations, Decathlon<\/li>\n\n\n\n<li>Marketing with the testimony of Sylvain Luce, Manager of the Datascience &amp; Customer knowledge division, Picard Surgel\u00e9s<\/li>\n\n\n\n<li>Offer and purchases with the testimony of Franck Dartois, Director of Information Services, Idkids<\/li>\n\n\n\n<li>Supply chain with the testimony of Alexandre Brauner, Director of Information Services, FM Logistic<\/li>\n\n\n\n<li>Back office functions with the testimony of Michel Morvan, Director of Information Services, Picard Surgel\u00e9s<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Keys of success<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vision: strategy and pragmatism<\/li>\n\n\n\n<li>Governance: data and ethics<\/li>\n\n\n\n<li>Skills: a multi-level strategy<\/li>\n\n\n\n<li>Technology: more mature, more affordable<\/li>\n\n\n\n<li>Data: the essential fuel<\/li>\n\n\n\n<li><a href=\"https:\/\/devoteam.info\/playground\/trust-cybersecurity\/\">Compliance and Security: Protecting Data and Models<\/a><\/li>\n\n\n\n<li>Acculturation: Trust for All<\/li>\n<\/ul>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/DEVOTEAM_WP_AI_in_retail_EN.jpg\" alt=\"\" class=\"wp-image-1158\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In 2020, the retail sector is at a crossroads. From the omnipresence of digital technology to the importance of environmental concerns, societal changes are revolutionizing consumer behavior and shattering traditional models. The Covid-19 crisis, as sudden and brutal as it stroke, only amplifies these trends and makes the need for retailers to reinvent themselves even more urgent.<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[890,1060,1062],"tags":[],"industry":[],"class_list":["post-241603","whitepaper","type-whitepaper","status-publish","hentry","category-ai","category-cloud-native-architecture","category-data"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-1 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">Whitepaper<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/be\/whitepaper\/how-artificial-intelligence-is-revolutionizing-the-retail-industry\/\" target=\"_self\" >How Artificial Intelligence is revolutionizing the Retail industry<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Artificial Intelligence is revolutionizing the Retail industry | Devoteam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devoteam.info\/be\/whitepaper\/how-artificial-intelligence-is-revolutionizing-the-retail-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Artificial Intelligence is revolutionizing the Retail industry\" \/>\n<meta property=\"og:description\" content=\"In 2020, the retail sector is at a crossroads. From the omnipresence of digital technology to the importance of environmental concerns, societal changes are revolutionizing consumer behavior and shattering traditional models. The Covid-19 crisis, as sudden and brutal as it stroke, only amplifies these trends and makes the need for retailers to reinvent themselves even more urgent.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/devoteam.info\/be\/whitepaper\/how-artificial-intelligence-is-revolutionizing-the-retail-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Devoteam\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-12T08:13:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/xianjuan-hu-uPYpcsbICI4-unsplash-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1301\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/be\\\/whitepaper\\\/how-artificial-intelligence-is-revolutionizing-the-retail-industry\\\/\",\"url\":\"https:\\\/\\\/devoteam.info\\\/be\\\/whitepaper\\\/how-artificial-intelligence-is-revolutionizing-the-retail-industry\\\/\",\"name\":\"How Artificial Intelligence is revolutionizing the Retail industry | Devoteam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/be\\\/whitepaper\\\/how-artificial-intelligence-is-revolutionizing-the-retail-industry\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/be\\\/whitepaper\\\/how-artificial-intelligence-is-revolutionizing-the-retail-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/devoteam.info\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/DEVOTEAM_WP_AI_in_retail_EN.jpg\",\"datePublished\":\"2021-04-26T08:09:17+00:00\",\"dateModified\":\"2025-06-12T08:13:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/be\\\/whitepaper\\\/how-artificial-intelligence-is-revolutionizing-the-retail-industry\\\/#breadcrumb\"},\"inLanguage\":\"en-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/devoteam.info\\\/be\\\/whitepaper\\\/how-artificial-intelligence-is-revolutionizing-the-retail-industry\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-BE\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/be\\\/whitepaper\\\/how-artificial-intelligence-is-revolutionizing-the-retail-industry\\\/#primaryimage\",\"url\":\"https:\\\/\\\/devoteam.info\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/DEVOTEAM_WP_AI_in_retail_EN.jpg\",\"contentUrl\":\"https:\\\/\\\/devoteam.info\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/DEVOTEAM_WP_AI_in_retail_EN.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/be\\\/whitepaper\\\/how-artificial-intelligence-is-revolutionizing-the-retail-industry\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/devoteam.info\\\/be\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Whitepaper\",\"item\":\"https:\\\/\\\/devoteam.info\\\/be\\\/whitepaper\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How Artificial Intelligence is revolutionizing the Retail industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/be\\\/#website\",\"url\":\"https:\\\/\\\/devoteam.info\\\/be\\\/\",\"name\":\"Devoteam\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/devoteam.info\\\/be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-BE\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Artificial Intelligence is revolutionizing the Retail industry | Devoteam","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/devoteam.info\/be\/whitepaper\/how-artificial-intelligence-is-revolutionizing-the-retail-industry\/","og_locale":"en_US","og_type":"article","og_title":"How Artificial Intelligence is revolutionizing the Retail industry","og_description":"In 2020, the retail sector is at a crossroads. 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