{"id":511969,"date":"2019-02-13T11:41:15","date_gmt":"2019-02-13T10:41:15","guid":{"rendered":"https:\/\/www.devoteam.com\/expert-view\/3-intranet-mistakes-that-are-easy-to-avoid\/"},"modified":"2019-02-13T11:41:15","modified_gmt":"2019-02-13T10:41:15","slug":"3-intranet-mistakes-that-are-easy-to-avoid","status":"publish","type":"expert-view","link":"https:\/\/devoteam.info\/cz\/expert-view\/3-intranet-mistakes-that-are-easy-to-avoid\/","title":{"rendered":"3 Intranet mistakes that are easy to avoid"},"content":{"rendered":"
Drop the word \u201cintranet\u201d in any corporate environment and reactions will range from \u201cwhat intranet?\u201d to  \u201cplease no!\u201d to a simple *shrugs*. Intranets are often constructed and maintained as a necessary evil, but never as something that makes your employees smile. <\/strong><\/span><\/h5>\n
This results in low user engagement (it\u2019s not everybody\u2019s intranet), low satisfaction and usage and therefore close-to-zero budgets to bring it to the 21st century. In this blog post, we\u2019re going to be looking at typical mistakes we see in those company intranets, and what you can do to avoid them!<\/span><\/h5>\n

<\/p>\n

Intranet Mistake #1
Building a link farm and letting it die a slow death<\/strong><\/h3>\n

\"Intranet<\/span><\/p>\n

You build your intranet as a giant link farm.<\/strong> It takes you 6 months to organise & visualise those links as categories on hundreds of pages, to create structure and meaning and to create landing pages. When you finish the job, you find out half of the intranet content is not relevant to 80% of your users, and that your categorisation does not work for your employees<\/strong>. Because:<\/span><\/p>\n

    \n
  1. \n

    They don\u2019t read these landing pages<\/p>\n<\/li>\n

  2. \n

    They don\u2019t understand your categories<\/p>\n<\/li>\n

  3. \n

    They don\u2019t have time to fix problem 1 and problem 2 \ud83d\ude42<\/p>\n<\/li>\n<\/ol>\n

    How to avoid this intranet mistake<\/strong><\/span><\/h5>\n

    In your intranet, use searchable link<\/strong> catalogs<\/strong> with relevant metadata, f<\/strong>or example tagging links with \u201cHR\u201d and Absence\u201d, or \u201cTax\u201d,\u201cInternational Law\u201d, \u201cCase Studies\u201d. Add SEO-friendly descriptions<\/strong> to each link and – if needed – add keywords in multiple languages.<\/p>\n

    Best tip<\/strong>: take it a step further and personalise<\/strong> the visibility of each entry in the catalog to the needs of your employees:<\/p>\n