{"id":515803,"date":"2019-02-20T11:27:22","date_gmt":"2019-02-20T10:27:22","guid":{"rendered":"https:\/\/www.devoteam.com\/expert-view\/why-consumers-love-in-store-digital-signage-and-you-should-too\/"},"modified":"2019-02-20T11:27:22","modified_gmt":"2019-02-20T10:27:22","slug":"why-consumers-love-in-store-digital-signage-and-you-should-too","status":"publish","type":"expert-view","link":"https:\/\/devoteam.info\/cz\/expert-view\/why-consumers-love-in-store-digital-signage-and-you-should-too\/","title":{"rendered":"Why consumers love in-store\u00a0digital signage\u00a0and you should, too"},"content":{"rendered":"

It might come as a shock, but consumers increasingly indicate they love interacting with in-store digital\u00a0signage & screens more than with\u00a0human beings in shops. With that in mind it’s time for you to rethink your in-store experience and advertising, and embrace today’s digital signage options. In this post we’ll explore what digital signage is and how you can leverage it to increase your sales.<\/strong><\/span><\/h4>\n

Let’s start with exploring what digital signage is.<\/span>\u00a0<\/strong>We all know the traditional in-store advertising and signage. Think banners made from paper, cardboard, plastic or whatever physical material. Stores\u00a0put them up during sales periods, after which they get discarded or wait in an archive for a few months until the sales start again.\u00a0Digital signage is the digital version of this more traditional way of doing in-store signage. It includes showing<\/span>\u00a0digital content like ads,\u00a0images, video,\u00a0text etc. displayed at\u00a0one or multiple digital displays or screens in your store.<\/span>\u00a0<\/p>\n

Note here\u00a0that digital signage\u00a0is not only of use as a promotional tool for advertisement. It’s also extremely useful for informational purposes<\/span>, for example within companies as a means of internal communications or in the public sector as a way to inform citizens and members. We’ll focus on in-store digital signage<\/span> in this post.\u00a0<\/p>\n

<\/p>\n

The Signage\u00a0<\/h5>\n

Digital signage for in-store use can take different forms. Besides the technological variations in display and screen technology like LCD, LED and projection; a major category difference between them is on the one hand the interactive<\/span> touchscreens and on the other hand the dynamic or static<\/span>\u00a0digital screens.\u00a0<\/p>\n

Digital signage is on the rise since the cost of in-store digital displays is getting lower and lower<\/span>,\u00a0which increased the ROI of\u00a0using\u00a0digital signage and making it more affordable for businesses and stores to invest in this kind of in-store display advertisement.<\/p>\n

\"digital<\/p>\n

The Impact<\/h4>\n

What’s the impact of using digital signage in stores?\u00a0Businesses that use digital signage report a significant increase of in-store sales<\/span>. Organisations using Chrome digital signage and kiosks for example\u00a0<\/span><\/span>see a\u00a03%\u00a0<\/span>increase in same-store revenue, according to Forrester<\/a>.<\/p>\n

That’s\u00a0simply because digital signage attracts the attention of people more<\/span> than static advertisements do. Your message will be standing out more, grabbing the attention of potential customers.<\/p>\n

Boosting Engagement<\/h6>\n

Digital signage also engages\u00a0possible buyers more than traditional signage, and that’s even more true for interactive digital signage where potential buyers can interact with. Some use cases of that are for example choosing the variation of\u00a0your product on an in-store kiosk to see if it’s in stock, or assembling your future car with the options you want on an in-store interactive touchscreen.\u00a0<\/span><\/span><\/p>\n

Consumer behaviour<\/span><\/h6>\n

The effect of\u00a0it also lies within the fact that this kind of signage influences the consumer behaviour in general significantly. That’s specially true when you look at touchscreens and self-service kiosks in stores.\u00a0<\/p>\n

\n

More than 60% of consumers say they prefer self-service tools like digital kiosks<\/a> and\u00a078%\u00a0of buyers\u00a0say they would like to see more on-site digital tools to help enhance in-person purchases<\/a>.\u00a0<\/p>\n<\/blockquote>\n

\"digital<\/p>\n

The Benefits<\/h4>\n
For consumers<\/h6>\n

The benefits of well set-up digital signage for consumers are thus obvious, as they will be able to make a more considerate choice of the product that they will buy from you. They\u00a0can\u00a0get access to self-service transactions and a highly personalised in-store and brand experience<\/span>. It’s also an easier way for them to ask for assistance, reducing costs, decreasing waiting time, allowing them to immediately see what’s in stock<\/a>.\u00a0<\/p>\n

In sum, digital signage enhances your customer’s experience with your brand and products. This will boost your sales and brand awareness alike<\/span>.<\/p>\n

For your business<\/h6>\n

Apart from increasing sales<\/span>\u00a0for you as a business, digital signage has other benefits too. It should be easier for you to manage and optimise your promotional content and your device fleet<\/span> with digital signage. That is, if you choose an intuitive, easy-to-use device management system like Chrome Enterprise<\/a><\/span> in combination with reliable, easy to use devices like Chromebooks or Chrome kiosks for example. This will improve the efficiency of your IT management and ROI even more with high productivity gains for your IT staff.<\/p>\n

For your team<\/h6>\n

If you choose your digital signage solution wisely and run it in the Cloud, like digital signage with Google Chrome Enterprise, your team can benefit from easier access to apps and info, and a faster way to work<\/span>.\u00a0<\/p>\n

The Conclusion<\/h4>\n

Digital signage gives businesses a wide array of options to benefit from increased in-store sales, more consumer engagement, an enhanced customer experience and better brand awareness<\/span>. That is, if you choose an easy-to-manage digital signage platform like Chrome Enterprise<\/span><\/a> in combination with reliable, easy-to-use Chrome devices<\/span>.<\/span><\/span><\/p>\n

Want to know more about Digital Signage and how you can transform your signage to get better sales results? <\/strong><\/h5>\n\n","protected":false},"excerpt":{"rendered":"

It might come as a shock, but consumers increasingly indicate they love interacting with in-store digital\u00a0signage & screens more than with\u00a0human beings in shops. With that in mind it’s time for you to rethink your in-store experience and advertising, and embrace today’s digital signage options. In this post we’ll explore what digital signage is and […]<\/p>\n","protected":false},"featured_media":308124,"template":"","categories":[],"tags":[3152,3988,2294],"industry":[],"class_list":["post-515803","expert-view","type-expert-view","status-publish","has-post-thumbnail","hentry","tag-chrome-enterprise-cz","tag-chromebooks-cz","tag-google-cloud-cz"],"acf":[],"cards":"\n\t

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Why consumers love in-store\u00a0digital signage\u00a0and you should, too<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"\nWhy consumers love in-store\u00a0digital signage\u00a0and you should, too | Devoteam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devoteam.info\/cz\/expert-view\/why-consumers-love-in-store-digital-signage-and-you-should-too\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why consumers love in-store\u00a0digital signage\u00a0and you should, too\" \/>\n<meta property=\"og:description\" content=\"It might come as a shock, but consumers increasingly indicate they love interacting with in-store digital\u00a0signage & screens more than with\u00a0human beings in shops. 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