{"id":576859,"date":"2025-04-08T20:17:43","date_gmt":"2025-04-08T18:17:43","guid":{"rendered":"https:\/\/www.devoteam.com\/expert-view\/how-to-achieve-a-360-degree-customer-view-with-servicenow-crm\/"},"modified":"2025-06-12T11:20:06","modified_gmt":"2025-06-12T09:20:06","slug":"how-to-achieve-a-360-degree-customer-view-with-servicenow-crm","status":"publish","type":"expert-view","link":"https:\/\/devoteam.info\/cz\/expert-view\/how-to-achieve-a-360-degree-customer-view-with-servicenow-crm\/","title":{"rendered":"How to achieve a 360-degree customer view with ServiceNow CRM"},"content":{"rendered":"\n

In today’s customer-centric world, understanding your audience is paramount. Yet, for many midmarket and enterprise businesses, a complete picture of the customer remains elusive, obscured by the towering walls of data silos. Sales, marketing, and customer service teams often operate with fragmented information, leading to disjointed experiences, missed opportunities, and ultimately, hindered growth.<\/p>\n\n\n\n

At Devoteam, we recognise this pervasive challenge. That’s why we champion ServiceNow CRM <\/a>as the key to dismantling these data silos and unlocking a true 360-degree view of your customer.<\/p>\n\n\n\n

The cost of fragmented data<\/strong><\/strong><\/h2>\n\n\n\n

Imagine your sales team reaching out to a prospect unaware of a recent critical support ticket. Or your marketing efforts bombarding a frustrated customer with irrelevant promotions. These scenarios, all too common, are direct consequences of data silos. They lead to:<\/p>\n\n\n\n

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Inconsistent customer experiences<\/strong><\/p>\n\n\n\n

Customers feel unheard and undervalued when interacting with different parts of your organisation that lack a unified understanding of their history and needs.<\/p>\n<\/div>\n\n\n\n

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Missed sales opportunities<\/strong><\/p>\n\n\n\n

Without a holistic view, sales teams may fail to identify upsell or cross-sell opportunities, or even approach customers with conflicting information.<\/p>\n<\/div>\n\n\n\n

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Inefficient<\/strong>
operations<\/strong><\/p>\n\n\n\n

Teams waste valuable time searching for information scattered across multiple systems, hindering productivity and slowing down response times<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Poor<\/strong>
decision-making<\/strong><\/p>\n\n\n\n

Leaders lack a comprehensive understanding of customer behaviour and trends, making it difficult to make informed strategic decisions.<\/p>\n<\/div>\n\n\n\n

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Increased customer<\/strong>
churn<\/strong><\/p>\n\n\n\n

Frustrated by inconsistent and impersonal experiences, customers are more likely to take their business elsewhere.<\/p>\n<\/div>\n<\/div>\n\n\n\n

ServiceNow CRM: Your single source of truth<\/strong><\/strong><\/h2>\n\n\n\n

ServiceNow CRM offers a revolutionary approach by breaking down the barriers between departments and centralising your customer data on a single, powerful platform \u2013 the Now Platform. This unified architecture provides a true 360-degree view of your customer, encompassing:<\/p>\n\n\n\n