{"id":188942,"date":"2020-07-01T09:28:04","date_gmt":"2020-07-01T07:28:04","guid":{"rendered":"https:\/\/www.devoteam.com\/news-and-pr\/fns-verdensmaal-er-stadig-blot-pynt-for-mange-virksomheder\/"},"modified":"2020-07-01T09:28:04","modified_gmt":"2020-07-01T07:28:04","slug":"fns-verdensmaal-er-stadig-blot-pynt-for-mange-virksomheder","status":"publish","type":"news-and-pr","link":"https:\/\/devoteam.info\/dk\/nyheder\/fns-verdensmaal-er-stadig-blot-pynt-for-mange-virksomheder\/","title":{"rendered":"FN\u2019s verdensm\u00e5l er stadig blot pynt for mange virksomheder"},"content":{"rendered":"<p><em>Debatindl\u00e6g bragt i B\u00f8rsen d. 1\/7. <a href=\"https:\/\/borsen.dk\/nyheder\/opinion\/verdensmaal-er-stadig-pynt\" target=\"_blank\" rel=\"noopener noreferrer\">Se indl\u00e6gget her<\/a> (bag betalingsmur).\u00a0<\/em><\/p>\n<p>Der er store forskelle p\u00e5, hvor meget ansvar Danmarks st\u00f8rste virksomheder udviser overfor FN\u2019s verdensm\u00e5l, if\u00f8lge \u201d<a href=\"https:\/\/borsen.dk\/nyheder\/virksomheder\/maersk-tager-ansvar-for-alle-fn-maal-genmab-for-nul\" target=\"_blank\" rel=\"noopener noreferrer\">K\u00e6mpeforskel i C25: M\u00e6rsk tager medansvar for samtlige 17 FN-verdensm\u00e5l \u2013 Genmab for ingen af dem<\/a>\u201d. For mens M\u00e6rsk ved, at de p\u00e5virker alle 17, s\u00e5 n\u00e6vner Genmab ikke \u00e9n i deres ansvarlighedsrapport for 2019.<\/p>\n<p>For os kommer dette ikke som en overraskelse.\u00a0Vi har netop interviewet en lang r\u00e6kke virksomhedsledere om deres fokus p\u00e5 b\u00e6redygtighed og konklusionerne taler sit tydelige sprog.<\/p>\n<p>Unders\u00f8gelsen viser at 70 pct. af virksomhederne fokuserer p\u00e5 b\u00e6redygtighed, fordi deres kunder forventer det, og fordi det g\u00f8r det nemmere at tiltr\u00e6kke nye medarbejdere. Kun 25 pct. g\u00f8r det, fordi det gavner omkostningsniveau eller bundlinje. Arbejdet har alts\u00e5 mere fokus p\u00e5 branding end p\u00e5 virkelig effekt. Samtidig bliver der ikke fulgt godt nok op p\u00e5 effekten. Mere end halvdelen af virksomhederne gennemf\u00f8rer kun p\u00e5 effektm\u00e5linger \u00e9n gang \u00e5rligt &#8211; eller slet ikke.<\/p>\n<p>Generelt er der en stigende interesse for at fjerne sig fra Green Washing og knaphulspynt, og over til at FN\u2019s verdensm\u00e5l bliver noget med reel effekt. FN siger selv, at en af de vigtigste komponenter for at realisere verdensm\u00e5lene og g\u00f8re arbejdet derhen h\u00e5ndgribeligt, er brug af teknologi.<\/p>\n<p>Vi har samme erfaring: De virksomheder som virkelig \u00f8nsker at g\u00f8re en forskel &#8211; og det vil de allerfleste &#8211; skal bruge data og digitalisering til at flytte fokus fra pynt og gode ord, hen til indsatser, der p\u00e5virker bundlinjen positivt. AI, advanced analytics, IoT, Augumented Reality og robotisering er eksempler p\u00e5 teknologi, som kan hj\u00e6lpe med at realisere virkelige gevinster.<\/p>\n<p>Ved at s\u00f8rge for at FN\u2019s verdensm\u00e5l har en m\u00e5lbar v\u00e6rdi, vil de enkelte virksomheder kunne garantere, at deres fokus p\u00e5 b\u00e6redygtighed ikke blot er noget de pynter sig med, men ogs\u00e5 er noget som gavner virksomheden, de ansatte og ejerne \u2013 og endnu vigtigere; samfundet og milj\u00f8et.<\/p>\n<p>Vil du vide mere, er du velkommen til at kontakte Hans.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Debatindl\u00e6g bragt i B\u00f8rsen d. 1\/7. Se indl\u00e6gget her (bag betalingsmur).\u00a0 Der er store forskelle p\u00e5, hvor meget ansvar Danmarks st\u00f8rste virksomheder udviser overfor FN\u2019s verdensm\u00e5l, if\u00f8lge \u201dK\u00e6mpeforskel i C25: M\u00e6rsk tager medansvar for samtlige 17 FN-verdensm\u00e5l \u2013 Genmab for ingen af dem\u201d. For mens M\u00e6rsk ved, at de p\u00e5virker alle 17, s\u00e5 n\u00e6vner Genmab [&hellip;]<\/p>\n","protected":false},"featured_media":188228,"template":"","categories":[],"tags":[],"industry":[],"class_list":["post-188942","news-and-pr","type-news-and-pr","status-publish","has-post-thumbnail","hentry"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/devoteam.info\/dk\/nyheder\/fns-verdensmaal-er-stadig-blot-pynt-for-mange-virksomheder\/\" target=\"_self\" ><img width=\"1920\" height=\"1280\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/Digitalisering.-scaled-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"FN\u2019s verdensm\u00e5l er stadig blot pynt for mange virksomheder\" style=\"aspect-ratio:4\/3;width:100%;object-fit:cover;\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/Digitalisering.-scaled-1.jpg 1920w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/Digitalisering.-scaled-1-300x200.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/Digitalisering.-scaled-1-1024x683.jpg 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/Digitalisering.-scaled-1-768x512.jpg 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/Digitalisering.-scaled-1-1536x1024.jpg 1536w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/Digitalisering.-scaled-1-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-1 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">Nyheder<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/dk\/nyheder\/fns-verdensmaal-er-stadig-blot-pynt-for-mange-virksomheder\/\" target=\"_self\" >FN\u2019s verdensm\u00e5l er stadig blot pynt for mange virksomheder<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>FN&#039;s klimam\u00e5l | Brug teknologi til at n\u00e5 m\u00e5lene | Devoteam<\/title>\n<meta name=\"description\" content=\"Brug data og digitalisering til at flytte fokus fra pynt og gode ord, hen til indsatser, der p\u00e5virker bundlinjen positivt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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bragt i B\u00f8rsen d. 1\/7. Se indl\u00e6gget her (bag betalingsmur).\u00a0 Der er store forskelle p\u00e5, hvor meget ansvar Danmarks st\u00f8rste virksomheder udviser overfor FN\u2019s verdensm\u00e5l, if\u00f8lge \u201dK\u00e6mpeforskel i C25: M\u00e6rsk tager medansvar for samtlige 17 FN-verdensm\u00e5l \u2013 Genmab for ingen af dem\u201d. For mens M\u00e6rsk ved, at de p\u00e5virker alle 17, s\u00e5 n\u00e6vner Genmab&hellip;","_links":{"self":[{"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/news-and-pr\/188942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/news-and-pr"}],"about":[{"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/types\/news-and-pr"}],"version-history":[{"count":0,"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/news-and-pr\/188942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/media\/188228"}],"wp:attachment":[{"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/media?parent=188942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/categories?post=188942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/tags?post=188942"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/industry?post=188942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}