{"id":215027,"date":"2022-12-13T11:57:08","date_gmt":"2022-12-13T10:57:08","guid":{"rendered":"https:\/\/www.devoteam.com\/webinar-on-demand\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\/"},"modified":"2024-11-29T13:37:17","modified_gmt":"2024-11-29T12:37:17","slug":"book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud","status":"publish","type":"webinar-on-demand","link":"https:\/\/devoteam.info\/dk\/webinar-on-demand\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\/","title":{"rendered":"Book launch: Learning Google Analytics to create business impact on Google Cloud"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mark Edmondson, our amazing colleague, is releasing his new book &#8220;Learning Google Analytics &#8211; Creating Business Impact and Driving Insights&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4&#8217;s new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn how to use Google Analytics to make impact on your business bottom line. We will go through three specific use cases from the book, on how Google Analytics 4 integrates with Google Cloud to activate your data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This event is for you who is CMO, part of product teams, head of data and analytics, or head of digital.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/Google-Book.jpeg\" alt=\"\" class=\"wp-image-18265\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Want to learn more about the book? <a href=\"https:\/\/www.oreilly.com\/library\/view\/learning-google-analytics\/9781098113070\/\">Find it here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mark Edmondson, our amazing colleague, is releasing his new book &#8220;Learning Google Analytics &#8211; Creating Business Impact and Driving Insights&#8221;. Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4&#8217;s new cloud integrations enable more data activation, linking online and offline [&hellip;]<\/p>\n","protected":false},"featured_media":215049,"template":"","categories":[1048,953],"tags":[769,218],"industry":[],"class_list":["post-215027","webinar-on-demand","type-webinar-on-demand","status-publish","has-post-thumbnail","hentry","category-cloud-native-arkitektur","category-google-cloud","tag-cloud-native-architecture","tag-google-cloud"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/devoteam.info\/dk\/webinar-on-demand\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\/\" target=\"_self\" ><img width=\"1920\" height=\"1280\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Book launch: Learning Google Analytics to create business impact on Google Cloud\" style=\"aspect-ratio:4\/3;width:100%;object-fit:cover;\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2.jpg 1920w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2-300x200.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2-1024x683.jpg 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2-768x512.jpg 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2-1536x1024.jpg 1536w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-1 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">Webinar on demand<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/dk\/webinar-on-demand\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\/\" target=\"_self\" >Book launch: Learning Google Analytics to create business impact on Google Cloud<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Book launch: Learning Google Analytics to create business impact on Google Cloud<\/title>\n<meta name=\"description\" content=\"Be prepared for the future of digital marketing. Learn how to use Google Analytics to make impact on your business bottom line.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devoteam.info\/dk\/webinar-on-demand\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Book launch: Learning Google Analytics to create business impact on Google Cloud\" \/>\n<meta property=\"og:description\" content=\"Be prepared for the future of digital marketing. Learn how to use Google Analytics to make impact on your business bottom line.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/devoteam.info\/dk\/webinar-on-demand\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\/\" \/>\n<meta property=\"og:site_name\" content=\"Devoteam\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-29T12:37:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/dk\\\/webinar-on-demand\\\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\\\/\",\"url\":\"https:\\\/\\\/devoteam.info\\\/dk\\\/webinar-on-demand\\\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\\\/\",\"name\":\"Book launch: Learning Google Analytics to create business impact on Google Cloud\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/dk\\\/webinar-on-demand\\\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/dk\\\/webinar-on-demand\\\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/devoteam.info\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/GettyImages-514351073-scaled-2.jpg\",\"datePublished\":\"2022-12-13T10:57:08+00:00\",\"dateModified\":\"2024-11-29T12:37:17+00:00\",\"description\":\"Be prepared for the future of digital marketing. Learn how to use Google Analytics to make impact on your business bottom line.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/dk\\\/webinar-on-demand\\\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/devoteam.info\\\/dk\\\/webinar-on-demand\\\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/dk\\\/webinar-on-demand\\\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\\\/#primaryimage\",\"url\":\"https:\\\/\\\/devoteam.info\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/GettyImages-514351073-scaled-2.jpg\",\"contentUrl\":\"https:\\\/\\\/devoteam.info\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/GettyImages-514351073-scaled-2.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/dk\\\/webinar-on-demand\\\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/devoteam.info\\\/dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Webinar on demand\",\"item\":\"https:\\\/\\\/devoteam.info\\\/dk\\\/webinar-on-demand\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Book launch: Learning Google Analytics to create business impact on Google Cloud\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/dk\\\/#website\",\"url\":\"https:\\\/\\\/devoteam.info\\\/dk\\\/\",\"name\":\"Devoteam\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/devoteam.info\\\/dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Book launch: Learning Google Analytics to create business impact on Google Cloud","description":"Be prepared for the future of digital marketing. Learn how to use Google Analytics to make impact on your business bottom line.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/devoteam.info\/dk\/webinar-on-demand\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\/","og_locale":"da_DK","og_type":"article","og_title":"Book launch: Learning Google Analytics to create business impact on Google Cloud","og_description":"Be prepared for the future of digital marketing. Learn how to use Google Analytics to make impact on your business bottom line.","og_url":"https:\/\/devoteam.info\/dk\/webinar-on-demand\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\/","og_site_name":"Devoteam","article_modified_time":"2024-11-29T12:37:17+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimeret l\u00e6setid":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/devoteam.info\/dk\/webinar-on-demand\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\/","url":"https:\/\/devoteam.info\/dk\/webinar-on-demand\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\/","name":"Book launch: Learning Google Analytics to create business impact on Google Cloud","isPartOf":{"@id":"https:\/\/devoteam.info\/dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/devoteam.info\/dk\/webinar-on-demand\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\/#primaryimage"},"image":{"@id":"https:\/\/devoteam.info\/dk\/webinar-on-demand\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\/#primaryimage"},"thumbnailUrl":"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2.jpg","datePublished":"2022-12-13T10:57:08+00:00","dateModified":"2024-11-29T12:37:17+00:00","description":"Be prepared for the future of digital marketing. Learn how to use Google Analytics to make impact on your business bottom line.","breadcrumb":{"@id":"https:\/\/devoteam.info\/dk\/webinar-on-demand\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/devoteam.info\/dk\/webinar-on-demand\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/devoteam.info\/dk\/webinar-on-demand\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\/#primaryimage","url":"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2.jpg","contentUrl":"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/devoteam.info\/dk\/webinar-on-demand\/book-launch-learning-google-analytics-to-create-business-impact-on-google-cloud\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/devoteam.info\/dk\/"},{"@type":"ListItem","position":2,"name":"Webinar on demand","item":"https:\/\/devoteam.info\/dk\/webinar-on-demand\/"},{"@type":"ListItem","position":3,"name":"Book launch: Learning Google Analytics to create business impact on Google Cloud"}]},{"@type":"WebSite","@id":"https:\/\/devoteam.info\/dk\/#website","url":"https:\/\/devoteam.info\/dk\/","name":"Devoteam","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/devoteam.info\/dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"}]}},"uagb_featured_image_src":{"full":["https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2.jpg",1920,1280,false],"thumbnail":["https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2-150x150.jpg",150,150,true],"medium":["https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2-300x200.jpg",300,200,true],"medium_large":["https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2-768x512.jpg",768,512,true],"large":["https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-514351073-scaled-2-2048x1366.jpg",2048,1366,true]},"uagb_author_info":{"display_name":"Julien Pawlowski","author_link":"https:\/\/devoteam.info\/dk\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Mark Edmondson, our amazing colleague, is releasing his new book &#8220;Learning Google Analytics &#8211; Creating Business Impact and Driving Insights&#8221;. Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4&#8217;s new cloud integrations enable more data activation, linking online and offline&hellip;","_links":{"self":[{"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/webinar-on-demand\/215027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/webinar-on-demand"}],"about":[{"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/types\/webinar-on-demand"}],"version-history":[{"count":0,"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/webinar-on-demand\/215027\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/media\/215049"}],"wp:attachment":[{"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/media?parent=215027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/categories?post=215027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/tags?post=215027"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/devoteam.info\/dk\/wp-json\/wp\/v2\/industry?post=215027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}