{"id":757235,"date":"2025-10-01T16:52:59","date_gmt":"2025-10-01T14:52:59","guid":{"rendered":"https:\/\/www.devoteam.com\/success-story\/revolutionising-digital-fashion-through-ai-powered-virtual-try-on-technology\/"},"modified":"2025-10-01T16:52:59","modified_gmt":"2025-10-01T14:52:59","slug":"revolutionising-digital-fashion-through-ai-powered-virtual-try-on-technology","status":"publish","type":"success-story","link":"https:\/\/devoteam.info\/en-dk\/success-story\/revolutionising-digital-fashion-through-ai-powered-virtual-try-on-technology\/","title":{"rendered":"Revolutionising Digital Fashion Through AI-Powered Virtual Try-On Technology"},"content":{"rendered":"\n

The snapshot<\/h2>\n\n\n\n
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1<\/strong><\/p>\n\n\n\n

DREST faced content creation bottleneck with manual process taking half a day per designer across 300+ luxury brand partners<\/p>\n<\/div>\n<\/div>\n\n\n\n

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2<\/strong><\/p>\n\n\n\n

Through AWS-funded ADAPT program, Devoteam validated AI feasibility and built prototyping tool in five-week engagement<\/p>\n<\/div>\n<\/div>\n\n\n\n

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3<\/strong><\/p>\n\n\n\n

‘Dresty’ platform now gives DREST’s team self-service access to test AI models, establishing foundation for future model exploration<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

About DREST<\/strong><\/h2>\n\n\n\n

DREST<\/a> is a luxury fashion styling mobile app that democratises access to high-end fashion through AI-powered innovation. Operating as a multi-brand environment featuring 300+ prestigious luxury brands, the platform connects users with iconic labels, emerging designers, and renowned hair and makeup artists. Recognised by Fast Company as one of the World’s Most Innovative Companies 2021<\/a>, DREST transforms what was once exclusive to industry insiders into an accessible digital experience for fashion lovers globally.<\/p>\n\n\n\n

The Challenge<\/strong><\/h2>\n\n\n\n

Behind DREST’s user experience lies a complex content creation workflow. DREST’s graphic designers manually edit clothing assets onto model images using Photoshop-like tools, adjusting product images from 300+ luxury brand partners to fit model avatars. This meticulous process takes approximately half a day per person, with five full-time designers dedicated to the task.<\/p>\n\n\n\n

While ensuring exceptional visual quality that luxury brand partners expect, this manual approach presents significant scalability barriers. The process is technically complex, requiring approximately six months to train new designers. Additional challenges include layering garments, applying realistic drop shadows, and maintaining high visual accuracy across diverse clothing types.<\/p>\n\n\n\n

The Solution<\/strong><\/h2>\n\n\n\n

Devoteam developed a comprehensive AI-driven solution through our ADAPT (AI & Data Acceleration Program for Transformation<\/a>)<\/a> framework, in collaboration with and powered by the AWS Generative AI Innovation Center. This exclusive program leveraged AWS funding available through our Strategic Collaboration Agreement (SCA) in addition to dedicated Proof of Concept (PoC) funding for discovery and prototyping, to validate AI feasibility while ensuring alignment with DREST’s creative requirements.<\/p>\n\n\n\n

The project defined specific success criteria: maintain quality standards, achieve significant processing time reduction, successfully fit diverse clothing items, and validate results against manual processes.<\/p>\n\n\n\n

Structured Discovery & Multi-Model Development<\/strong><\/h4>\n\n\n\n

The solution evaluated multiple AI models to determine optimal approaches for different scenarios. This evaluation led to a structured two-project approach:<\/p>\n\n\n\n

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  1. Project 1 focused on proving whether AI could fit clothing to models, prioritising quality of fitting and texture\/pattern fidelity. <\/li>\n\n\n\n
  2. Project 2 involved building “Dresty,” a prototyping tool that provides DREST’s content team with self-service access to test AI and pre-trained ML models. This approach helps with training and allows them to scale to other models in future without investing in expensive model training.<\/li>\n<\/ol>\n\n\n\n

    AWS Cloud Infrastructure<\/strong><\/h4>\n\n\n\n

    Built on AWS Fargate ECS<\/a> with Lambda functions, S3, RDS Aurora, DynamoDB, and enterprise-grade security through Secrets Manager, WAF, KMS, and CloudWatch monitoring.<\/p>\n\n\n\n

    The Benefits<\/strong><\/h2>\n\n\n\n

    The ADAPT methodology delivered measurable results validating both technical feasibility and business value:<\/p>\n\n\n\n

    Technical Validation<\/strong><\/h4>\n\n\n\n