{"id":512242,"date":"2019-05-10T09:39:41","date_gmt":"2019-05-10T07:39:41","guid":{"rendered":"https:\/\/www.devoteam.com\/expert-view\/5-ways-to-trick-the-brain-into-adjusting-to-change\/"},"modified":"2025-02-07T15:01:57","modified_gmt":"2025-02-07T14:01:57","slug":"5-ways-to-trick-the-brain-into-adjusting-to-change","status":"publish","type":"expert-view","link":"https:\/\/devoteam.info\/en-nl\/expert-view\/5-ways-to-trick-the-brain-into-adjusting-to-change\/","title":{"rendered":"5 Ways to trick the brain into adjusting to change"},"content":{"rendered":"<p><strong><span style=\"color: #333c4e;\">Resistance to change is a fact. It\u2019s unavoidable, it\u2019s human! At <a href=\"\/blog\/a-change-managers-day-at-google-next-2019-vlog\" rel=\"noopener\" target=\"_blank\">Google Cloud Next \u201819<\/a>, I had the privilege of attending a session on &#8216;the neuroscience of change&#8217;. Travis D. Hahler, neuroscientist and Change Lead at Google, took us on a journey inside our brains to understand the biological reasons why we naturally resist change. And what we as change managers can do to help users go through this process, for example&nbsp;during a <a href=\"https:\/\/devoteam.info\/en-nl\/g-suite-2\/\" rel=\"noopener\" target=\"_blank\">G Suite<\/a> implementation.&nbsp;<\/span><\/strong><\/p>\n<p><!--more--><\/p>\n<p><strong><span style=\"color: #333c4e;\">In this article, I\u2019ll focus on the solutions he shared during the session to tackle resistance to change.<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #333c4e;\"><img decoding=\"async\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session.jpg\" alt=\"Neuroscience of Change Google Next session\" width=\"400\" style=\"width: 400px; display: block; margin: 0px auto;\"><\/span><\/strong><\/p>\n<h3>1. Repetition<\/h3>\n<p>As our<strong> brain is primarily focused on saving energy<\/strong>, it becomes lazy and resistant to doing things differently. The best way for us to help with easing the change is <strong>to repeat<\/strong>.<\/p>\n<p>Repetition will be needed<strong> in communications<\/strong>, but can also be used in<\/p>\n<ul>\n<li>the creation of a project brand that will appear in several channels of communication<\/li>\n<li>creation of a slogan that reminds users of your project, etc.<\/li>\n<\/ul>\n<p><strong>Trainings are a great place to allow repetition<\/strong>, too. As users take the time to sit down and think about what the change is bringing to their new way of working, it allows the brain to take the time to get trained too!<\/p>\n<p><strong>With repetition, the energy needed to implement the new behaviour will decrease.<\/strong><\/p>\n<h3>2. Roll out Slowly<\/h3>\n<p>In our projects, we generally want to move quickly due to time and budget constraints. But <strong>it takes time to create new neuropaths in the brain<\/strong>. Leading too many changes at the same time can be exhausting and lead to burnout.<\/p>\n<p>We need to be mindful that <strong>when we are implementing change, employees are under pressure of learning new things<\/strong> and are still completing their day-to-day tasks.<\/p>\n<p>It\u2019s therefore extremely important to <strong>allow employees to digest information piece by piece<\/strong> and still manage their daily tasks.<\/p>\n<h3>3.&nbsp; Be inclusive<\/h3>\n<p><strong>When we experience rejection, our brain experiences physical pain<\/strong>. That\u2019s why inclusion is so important in change management.<\/p>\n<p>The more people are involved in the project, the more they will be comfortable with the change. So<strong> involve them, make them feel part of your change<\/strong>.<\/p>\n<p>It\u2019s common to use <strong>\u201cchange agents\u201d or \u201cchange champions\u201d<\/strong> for this role. &nbsp;Empowering and allowing change champions to feel included and feel they have ownership is key to a successful change management.<\/p>\n<h3>4. Transparency is key<\/h3>\n<p>As <strong>our brains don&#8217;t deal well with ambiguity<\/strong> we need to be very intentional about being transparent. <strong>A workforce that is at ease is one that will be productive<\/strong>.<\/p>\n<p>The consequences of the opposite, of not being transparent about the project and about the change involved in a project, is that people\u2019s minds will be focused on the issues and the unknown.<\/p>\n<p><strong>Transparency is&nbsp;possible<\/strong> in communications, in team meetings and mostly in what leadership does and portrays throughout the organisation.&nbsp;<\/p>\n<h3>5. Have the funeral<\/h3>\n<p>When deploying change throughout your organisation, you need to acknowledge that your employees are losing something: a way of working, a tool, a process. <strong>Our brain has a hard time dealing with loss and the pain that comes with it<\/strong>.<\/p>\n<p>In order for the company to move on, <strong>we need to acknowledge people\u2019s sense of loss<\/strong> and the pain that comes with it.<\/p>\n<p>Travis mentioned that <strong>some companies really set up a mock funeral<\/strong> to talk about the old system, what was achieved and how the company will move on. This is a great way to literally &#8216;have the funeral&#8217; and enable everyone to get closure.<\/p>\n<p>As&nbsp;such a mock funeral isn\u2019t always feasible, it\u2019s still important to<strong> provide people with a safe space to come together, express their feelings towards the painful loss and receive guidance<\/strong>.<\/p>\n<p><span style=\"color: #333c4e;\"><strong><img decoding=\"async\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-19-picture.png\" alt=\"Neuroscience of Change Google Next '19 picture\" width=\"600\" style=\"width: 600px; display: block; margin: 0px auto;\"><\/strong><\/span><\/p>\n<p><span style=\"color: #333c4e;\"><strong>Resistance to change is inevitable. The key takeaway that Travis shared as he was closing his session was to acknowledge there\u2019s pain, to plan for it and to embrace the loss. <\/strong><\/span><\/p>\n<blockquote>\n<p><span style=\"color: #333c4e;\"><strong>Only once you embrace it will you be able to move on\u201d. &nbsp;&nbsp;<\/strong><\/span><\/p>\n<\/blockquote>\n<hr>\n<p style=\"text-align: center;\"><span style=\"color: #333c4e;\"><strong>Want to read more about Change Management? <\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #333c4e;\"><strong>Check out our Change Management Resources page.<\/strong><\/span><\/p>\n<p>{{cta(&#8216;2bcb1cba-001a-45c6-874f-731397519de7&#8242;,&#8217;justifycenter&#8217;)}}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Resistance to change is a fact. It\u2019s unavoidable, it\u2019s human! At Google Cloud Next \u201819, I had the privilege of attending a session on &#8216;the neuroscience of change&#8217;. Travis D. Hahler, neuroscientist and Change Lead at Google, took us on a journey inside our brains to understand the biological reasons why we naturally resist change. [&hellip;]<\/p>\n","protected":false},"featured_media":306472,"template":"","categories":[902],"tags":[3439,1829],"industry":[],"class_list":["post-512242","expert-view","type-expert-view","status-publish","has-post-thumbnail","hentry","category-google-cloud-en-nl","tag-change-management-en-nl","tag-google-cloud-en-nl"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/devoteam.info\/en-nl\/expert-view\/5-ways-to-trick-the-brain-into-adjusting-to-change\/\" target=\"_self\" ><img width=\"1920\" height=\"1920\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"5 Ways to trick the brain into adjusting to change\" style=\"aspect-ratio:4\/3;width:100%;object-fit:cover;\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session.jpg 1920w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session-300x300.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session-1024x1024.jpg 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session-150x150.jpg 150w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session-768x768.jpg 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session-1536x1536.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-1 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">Expert View<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/en-nl\/expert-view\/5-ways-to-trick-the-brain-into-adjusting-to-change\/\" target=\"_self\" >5 Ways to trick the brain into adjusting to change<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Ways to trick the brain into adjusting to change | Devoteam<\/title>\n<meta name=\"description\" content=\"Resistance to change is unavoidable &amp; human. What can we do to help users go through this process? Learn the solutions to tackle resistance to change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devoteam.info\/en-nl\/expert-view\/5-ways-to-trick-the-brain-into-adjusting-to-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to trick the brain into adjusting to change\" \/>\n<meta property=\"og:description\" content=\"Resistance to change is unavoidable &amp; human. What can we do to help users go through this process? Learn the solutions to tackle resistance to change.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/devoteam.info\/en-nl\/expert-view\/5-ways-to-trick-the-brain-into-adjusting-to-change\/\" \/>\n<meta property=\"og:site_name\" content=\"Devoteam\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-07T14:01:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/en-nl\\\/expert-view\\\/5-ways-to-trick-the-brain-into-adjusting-to-change\\\/\",\"url\":\"https:\\\/\\\/devoteam.info\\\/en-nl\\\/expert-view\\\/5-ways-to-trick-the-brain-into-adjusting-to-change\\\/\",\"name\":\"5 Ways to trick the brain into adjusting to change | Devoteam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/en-nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/en-nl\\\/expert-view\\\/5-ways-to-trick-the-brain-into-adjusting-to-change\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/en-nl\\\/expert-view\\\/5-ways-to-trick-the-brain-into-adjusting-to-change\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/devoteam.info\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Neuroscience-of-Change-Google-Next-session.jpg\",\"datePublished\":\"2019-05-10T07:39:41+00:00\",\"dateModified\":\"2025-02-07T14:01:57+00:00\",\"description\":\"Resistance to change is unavoidable & human. What can we do to help users go through this process? Learn the solutions to tackle resistance to change.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/en-nl\\\/expert-view\\\/5-ways-to-trick-the-brain-into-adjusting-to-change\\\/#breadcrumb\"},\"inLanguage\":\"en-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/devoteam.info\\\/en-nl\\\/expert-view\\\/5-ways-to-trick-the-brain-into-adjusting-to-change\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NL\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/en-nl\\\/expert-view\\\/5-ways-to-trick-the-brain-into-adjusting-to-change\\\/#primaryimage\",\"url\":\"https:\\\/\\\/devoteam.info\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Neuroscience-of-Change-Google-Next-session.jpg\",\"contentUrl\":\"https:\\\/\\\/devoteam.info\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Neuroscience-of-Change-Google-Next-session.jpg\",\"width\":1920,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/en-nl\\\/expert-view\\\/5-ways-to-trick-the-brain-into-adjusting-to-change\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/devoteam.info\\\/en-nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expert View\",\"item\":\"https:\\\/\\\/devoteam.info\\\/en-nl\\\/expert-view\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"5 Ways to trick the brain into adjusting to change\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/en-nl\\\/#website\",\"url\":\"https:\\\/\\\/devoteam.info\\\/en-nl\\\/\",\"name\":\"Devoteam\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/devoteam.info\\\/en-nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NL\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Ways to trick the brain into adjusting to change | Devoteam","description":"Resistance to change is unavoidable & human. What can we do to help users go through this process? Learn the solutions to tackle resistance to change.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/devoteam.info\/en-nl\/expert-view\/5-ways-to-trick-the-brain-into-adjusting-to-change\/","og_locale":"en_US","og_type":"article","og_title":"5 Ways to trick the brain into adjusting to change","og_description":"Resistance to change is unavoidable & human. What can we do to help users go through this process? Learn the solutions to tackle resistance to change.","og_url":"https:\/\/devoteam.info\/en-nl\/expert-view\/5-ways-to-trick-the-brain-into-adjusting-to-change\/","og_site_name":"Devoteam","article_modified_time":"2025-02-07T14:01:57+00:00","og_image":[{"width":1920,"height":1920,"url":"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/devoteam.info\/en-nl\/expert-view\/5-ways-to-trick-the-brain-into-adjusting-to-change\/","url":"https:\/\/devoteam.info\/en-nl\/expert-view\/5-ways-to-trick-the-brain-into-adjusting-to-change\/","name":"5 Ways to trick the brain into adjusting to change | Devoteam","isPartOf":{"@id":"https:\/\/devoteam.info\/en-nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/devoteam.info\/en-nl\/expert-view\/5-ways-to-trick-the-brain-into-adjusting-to-change\/#primaryimage"},"image":{"@id":"https:\/\/devoteam.info\/en-nl\/expert-view\/5-ways-to-trick-the-brain-into-adjusting-to-change\/#primaryimage"},"thumbnailUrl":"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session.jpg","datePublished":"2019-05-10T07:39:41+00:00","dateModified":"2025-02-07T14:01:57+00:00","description":"Resistance to change is unavoidable & human. What can we do to help users go through this process? Learn the solutions to tackle resistance to change.","breadcrumb":{"@id":"https:\/\/devoteam.info\/en-nl\/expert-view\/5-ways-to-trick-the-brain-into-adjusting-to-change\/#breadcrumb"},"inLanguage":"en-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/devoteam.info\/en-nl\/expert-view\/5-ways-to-trick-the-brain-into-adjusting-to-change\/"]}]},{"@type":"ImageObject","inLanguage":"en-NL","@id":"https:\/\/devoteam.info\/en-nl\/expert-view\/5-ways-to-trick-the-brain-into-adjusting-to-change\/#primaryimage","url":"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session.jpg","contentUrl":"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session.jpg","width":1920,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/devoteam.info\/en-nl\/expert-view\/5-ways-to-trick-the-brain-into-adjusting-to-change\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/devoteam.info\/en-nl\/"},{"@type":"ListItem","position":2,"name":"Expert View","item":"https:\/\/devoteam.info\/en-nl\/expert-view\/"},{"@type":"ListItem","position":3,"name":"5 Ways to trick the brain into adjusting to change"}]},{"@type":"WebSite","@id":"https:\/\/devoteam.info\/en-nl\/#website","url":"https:\/\/devoteam.info\/en-nl\/","name":"Devoteam","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/devoteam.info\/en-nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NL"}]}},"uagb_featured_image_src":{"full":["https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session.jpg",1920,1920,false],"thumbnail":["https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session-150x150.jpg",150,150,true],"medium":["https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session-300x300.jpg",300,300,true],"medium_large":["https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session-768x768.jpg",768,768,true],"large":["https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session-1024x1024.jpg",1024,1024,true],"1536x1536":["https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session-1536x1536.jpg",1536,1536,true],"2048x2048":["https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Neuroscience-of-Change-Google-Next-session.jpg",1920,1920,false]},"uagb_author_info":{"display_name":"Julien Pawlowski","author_link":"https:\/\/devoteam.info\/en-nl\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Resistance to change is a fact. It\u2019s unavoidable, it\u2019s human! At Google Cloud Next \u201819, I had the privilege of attending a session on &#8216;the neuroscience of change&#8217;. Travis D. Hahler, neuroscientist and Change Lead at Google, took us on a journey inside our brains to understand the biological reasons why we naturally resist change.&hellip;","_links":{"self":[{"href":"https:\/\/devoteam.info\/en-nl\/wp-json\/wp\/v2\/expert-view\/512242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devoteam.info\/en-nl\/wp-json\/wp\/v2\/expert-view"}],"about":[{"href":"https:\/\/devoteam.info\/en-nl\/wp-json\/wp\/v2\/types\/expert-view"}],"version-history":[{"count":0,"href":"https:\/\/devoteam.info\/en-nl\/wp-json\/wp\/v2\/expert-view\/512242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devoteam.info\/en-nl\/wp-json\/wp\/v2\/media\/306472"}],"wp:attachment":[{"href":"https:\/\/devoteam.info\/en-nl\/wp-json\/wp\/v2\/media?parent=512242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devoteam.info\/en-nl\/wp-json\/wp\/v2\/categories?post=512242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devoteam.info\/en-nl\/wp-json\/wp\/v2\/tags?post=512242"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/devoteam.info\/en-nl\/wp-json\/wp\/v2\/industry?post=512242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}