{"id":682851,"date":"2025-07-23T11:15:42","date_gmt":"2025-07-23T09:15:42","guid":{"rendered":"https:\/\/www.devoteam.com\/?post_type=people&#038;p=682851"},"modified":"2025-07-23T11:16:58","modified_gmt":"2025-07-23T09:16:58","slug":"tnw-conference-2025-insights-on-ai-innovation-and-responsible-tech-leadership","status":"publish","type":"people","link":"https:\/\/devoteam.info\/en-nl\/people\/tnw-conference-2025-insights-on-ai-innovation-and-responsible-tech-leadership\/","title":{"rendered":"TNW Conference 2025: Insights on AI, Innovation, and Responsible Tech Leadership"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In June 2025, Viktoriia Panasiuk, Senior Frontend Developer, had the opportunity to attend <strong>The Next Web Conference<\/strong> in Amsterdam \u2014 an event that brought together global thought leaders, innovators, and technologists to discuss the future of AI, software, leadership, and digital infrastructure. The two-day programme offered a valuable mix of strategic insights and practical frameworks across a range of disciplines.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXdhaIT8p2f_aG5KKBqv-YI4ky7gMF5S-6TLz1KDtV0NlTomeAM1hPk8QD0lKWsjeKshZILihtnXsGsmqhYQSQj43sX9gc3pUd3SBrM684ngmLOYblYhtW5Q584T-dYWPHZzE0-Jyw?key=hUrsDSJeJpFNoxjGMxwYgw\" alt=\"\" style=\"width:675px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the key takeaways and trends that stood out most.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-human-centred-ai-beyond-ai-for-good\">? Human-Centred AI: Beyond \u201cAI for Good\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">James A. Landay, Professor at Stanford University and Co-Director of HAI, delivered a compelling talk titled \u201c\u2018AI for Good\u2019 Isn\u2019t Good Enough\u201d. His argument: it\u2019s not enough for AI systems to be well-intentioned \u2014 they must be intentionally designed around human impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He highlighted that while AI systems often perform well in controlled environments or benchmark tests, many fail when applied in real-world contexts. This underscored the importance of designing <a href=\"https:\/\/devoteam.info\/en-nl\/services\/ai-ml\/\">AI<\/a> with practical deployment, user needs, and ethical considerations in mind.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXc6-WdLyYDNnG9mcjfpjDlcsof_5Wto_CEyPau5t5_MBS2rOcsFYzZ3LQO_D-P2nkU8GUwvnNnkcC5ysZaFIBRqU4DzylYIhCIO7caSk6A2An0YkcGUvbif-PgCBo8x_NFgKa0FmQ?key=hUrsDSJeJpFNoxjGMxwYgw\" alt=\"\" style=\"width:681px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-enterprise-ai-needs-alignment-to-be-effective\">? Enterprise AI Needs Alignment to Be Effective<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A key operational insight came from a session focused on large-scale AI deployment:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWithout enterprise alignment, AI solutions become fragmented and inefficient.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Speakers emphasised the importance of <strong>change management<\/strong>, referencing the \u201cDiffusion of Innovations\u201d model. Companies looking to adopt AI at scale should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recognise and empower early adopters<\/li>\n\n\n\n<li>Create cross-team forums such as guilds<\/li>\n\n\n\n<li>Host learnathons or internal events<\/li>\n\n\n\n<li>Celebrate experimentation, including failures<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-driving-ai-adoption-through-gamification\">? Driving AI Adoption Through Gamification<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A particularly creative approach was presented by <strong>Aigency by Info Support<\/strong>, showcasing how organisations can apply <strong>gamification strategies<\/strong> to boost AI adoption. Examples included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Formula AI sessions to track progress via goal-based \u201claps\u201d<\/li>\n\n\n\n<li>Visualisation of team tasks by fun vs. effort<\/li>\n\n\n\n<li>Tools for AI-managed memory, versioning, and to-do tracking<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This session highlighted the value of <strong>engagement and transparency<\/strong> when introducing new technologies into technical teams.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-rise-of-agentic-coding\">\u2699\ufe0f <strong>The Rise of Agentic Coding<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most insightful technical sessions came from <strong><a href=\"https:\/\/devoteam.info\/en-nl\/amazon-web-services\/\">AWS<\/a><\/strong>, focusing on the evolution of <strong>agentic coding<\/strong> \u2014 a paradigm where developers work alongside AI agents that not only generate code, but also manage context, remember prior actions, and continuously adapt throughout the development lifecycle.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXdsABG7xaJhnUzKJ6JJBIIWXXkyMRMm2HQSsEJp8wwV6z848oYIqefRJy0GKE8iyy00DR-X0XMwSde39nXAyH9Y063jGGpu8lU-QhP8b4Nr53P7OVWpBhl_IviPpdJZafFmY6s-mQ?key=hUrsDSJeJpFNoxjGMxwYgw\" alt=\"\" style=\"width:711px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leadership-culture-amp-ecosystem-strategy\">? Leadership, Culture &amp; Ecosystem Strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Several sessions explored how leadership must evolve alongside technology. In \u201c<em>Leading with Soul<\/em>\u201d and \u201c<em>Balancing in Motion<\/em>\u201d, speakers addressed the importance of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outcome-oriented, adaptable teams<\/li>\n\n\n\n<li>Cross-disciplinary (T-shaped) skill sets<\/li>\n\n\n\n<li>Systemic thinking and inclusive leadership<\/li>\n\n\n\n<li>Aligning values with company culture and mission<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Panels also reflected on Europe\u2019s competitive position in deep tech and AI, including the call for increased investment from EU pension funds into strategic tech infrastructure.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXeg2qoqi79xhXcHP_mXeGS-tGvNJ_EIC8g0zpFAweBWV1bRJhzW3C9KTRxmQbCU9Kzw-efXp2i5Pmo4iXoN_2LWSXeLxOgmY7zRtcn65GteMKUr0l5uc79V2gENOPyEK84HIH3HHg?key=hUrsDSJeJpFNoxjGMxwYgw\" alt=\"\" style=\"width:723px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-additional-highlights\">? Additional Highlights<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI and Culture:<\/strong> TikTok\u2019s session offered an inside look at how algorithmic recommendation systems are reshaping modern culture, influencing attention, behaviour, and trends at a massive scale \u2014 often faster than platforms can regulate them.<\/li>\n\n\n\n<li><strong>Startup Ecosystem:<\/strong> Early-stage founders pitched agent-native tools focused on real-time data analysis, low-code customisation, and high scalability. Many positioned their solutions around speed to prototype and ease of enterprise integration.<\/li>\n\n\n\n<li><strong>AI in Healthcare and Critical Fields:<\/strong> While some speakers mentioned potential use cases of AI in healthcare and life sciences, there was broad consensus that adoption remains limited due to data privacy, trust, and infrastructure gaps. Instead of overpromising, panels encouraged a realistic, incremental approach to integrating AI into regulated sectors.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Attending TNW 2025 offered a well-rounded view of where our industry is headed\u2014technically, ethically, and operationally. It reinforced the idea that the future of innovation isn\u2019t only about what we build, but how and why we build it.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXf9G12S5OWpHoNyVUYClL9QmWaXeH40G5nuKUpJuCuTBHQXF_s8fy8UJSzqltcSzElVWpaRcQD9cUY2vptp_twQYnKJhftDJjOwBgw_8vXc5vwc2CBkXZxtJl-awH6WDDAiT28spg?key=hUrsDSJeJpFNoxjGMxwYgw\" alt=\"\" style=\"width:730px;height:auto\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In June 2025, Viktoriia Panasiuk, Senior Frontend Developer, had the opportunity to attend The Next Web Conference in Amsterdam \u2014 an event that brought together global thought leaders, innovators, and technologists to discuss the future of AI, software, leadership, and digital infrastructure. The two-day programme offered a valuable mix of strategic insights and practical frameworks [&hellip;]<\/p>\n","protected":false},"featured_media":682855,"template":"","categories":[],"tags":[],"industry":[],"class_list":["post-682851","people","type-people","status-publish","has-post-thumbnail","hentry"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/devoteam.info\/en-nl\/people\/tnw-conference-2025-insights-on-ai-innovation-and-responsible-tech-leadership\/\" target=\"_self\" ><img width=\"935\" height=\"695\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/TNW-Conference.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"TNW Conference 2025: Insights on AI, Innovation, and Responsible Tech Leadership\" style=\"aspect-ratio:4\/3;width:100%;object-fit:cover;\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/TNW-Conference.jpg 935w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/TNW-Conference-300x223.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/07\/TNW-Conference-768x571.jpg 768w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><\/a><\/figure>\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-1 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">People<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/en-nl\/people\/tnw-conference-2025-insights-on-ai-innovation-and-responsible-tech-leadership\/\" target=\"_self\" >TNW Conference 2025: Insights on AI, Innovation, and Responsible Tech Leadership<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TNW Conference 2025: Insights on AI, Innovation, and Responsible Tech Leadership | Devoteam<\/title>\n<meta name=\"description\" content=\"Key insights from The Next Web 2025 on AI, innovation, and responsible tech leadership.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devoteam.info\/en-nl\/people\/tnw-conference-2025-insights-on-ai-innovation-and-responsible-tech-leadership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TNW Conference 2025: Insights on AI, Innovation, and Responsible Tech Leadership\" \/>\n<meta property=\"og:description\" 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