{"id":833119,"date":"2025-12-12T13:30:07","date_gmt":"2025-12-12T12:30:07","guid":{"rendered":"https:\/\/www.devoteam.com\/success-story\/success-story-gs1-mexico-ai-google-cloud-pharma\/"},"modified":"2026-02-05T10:45:09","modified_gmt":"2026-02-05T09:45:09","slug":"success-story-gs1-mexico-ai-google-cloud-pharma","status":"publish","type":"success-story","link":"https:\/\/devoteam.info\/en-nl\/success-story\/success-story-gs1-mexico-ai-google-cloud-pharma\/","title":{"rendered":"From Manual Classification to Intelligent Accuracy: GS1 Mexico\u2019s AI-Powered Transformation with Devoteam"},"content":{"rendered":"\n
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The snapshot<\/h2>\n\n\n\n
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1<\/strong><\/p>\n\n\n\n

GS1 Mexico ensures data integrity and regulatory compliance for millions of products through its centralised electronic catalogue for logistics and retail.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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2<\/strong><\/p>\n\n\n\n

The pharmaceutical sector\u2019s verification service was facing critical operational bottlenecks caused by manual classification and transcription processes that were prone to errors.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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3<\/strong><\/p>\n\n\n\n

Devoteam deployed a serverless architecture on Google Cloud Platform, using multi-node generative AI agents to automate the extraction and validation of complex data.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Below, we break down how they moved from manual data entry to intelligent automation with over 95% accuracy<\/strong>.<\/p>\n\n\n\n

GS1 Mexico<\/strong><\/a>, the organisation responsible for managing global business standards and barcodes in the country, has taken a quantum leap in its digital transformation. Facing a critical bottleneck in the pharmaceutical sector, the organisation partnered with Devoteam<\/a> to implement an Artificial Intelligence (AI) solution that has redefined operational efficiency.<\/p>\n\n\n\n

Below, we break down how they moved from manual data entry to intelligent automation with over 95% accuracy.<\/strong><\/p>\n\n\n\n

The Client: Guardians of the Common Language of Business<\/h2>\n\n\n\n

With a team of up to 200 employees and serving more than 26,000 members, GS1 Mexico<\/strong> has a critical mission: to ensure data integrity through Syncfon\u00eda, its Electronic Catalogue. This cornerstone stores vital information for millions of products, guaranteeing regulatory compliance in highly sensitive sectors such as logistics and retail.<\/p>\n\n\n\n

The Challenge: The Bottleneck in the Pharmaceutical Sector<\/h2>\n\n\n\n

GS1 Mexico\u2019s Data Verification Service (SECODAT) was facing a major obstacle. The classification of pharmaceutical products and the assignment of codes was a fully manual process, leading to three critical issues:<\/p>\n\n\n\n

1. Operational Slowdowns: Significant delays due to human dependency.
2.Error Prone: Manual transcription is naturally susceptible to mistakes.
3.Ambiguous Data:<\/strong> Difficulty interpreting non-standardised descriptions (e.g., \u201cCLORANFENICOL UNG OFT 5G\u201d).<\/p>\n\n\n\n

The existing system was not scalable and hindered the organisation\u2019s agility in responding to the growing volume of medical data.<\/p>\n\n\n\n

The Objective: Automating Integrity<\/h2>\n\n\n\n

GS1 Mexico was not looking for a quick fix, but a foundation for the future. Their goals were clear:<\/p>\n\n\n\n