{"id":495345,"date":"2023-11-07T15:18:30","date_gmt":"2023-11-07T14:18:30","guid":{"rendered":"https:\/\/www.devoteam.com\/success-story\/caetsu-two-embarked-on-a-journey-to-improve-the-efficiency-and-control-of-its-data\/"},"modified":"2025-04-11T11:16:35","modified_gmt":"2025-04-11T09:16:35","slug":"caetsu-two-embarked-on-a-journey-to-improve-the-efficiency-and-control-of-its-data","status":"publish","type":"success-story","link":"https:\/\/devoteam.info\/en-pt\/success-story\/caetsu-two-embarked-on-a-journey-to-improve-the-efficiency-and-control-of-its-data\/","title":{"rendered":"Caetsu Two embarked on a journey to improve the efficiency and control of its data."},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><mark><mark style=\"background-color:#efeadc;color:#f8485e\" class=\"has-inline-color\">In a view<\/mark><\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/thisistwo.com\/\">Caetsu Two<\/a>, a 360 service advertising agency, part of the <a href=\"https:\/\/www.domingoalonsogroup.com\/en\/\">Domingo Alonso Group<\/a> and Salvador Caetano Group, which operates in more than 20 markets, undertakes a project of integral datification of the operation that seeks to add value to the data generated by the advertising operation, with a clear strategy of governance and data modeling using <a href=\"https:\/\/gcloud.devoteam.com\/products\/looker\/\">Looker<\/a> and <a href=\"https:\/\/gcloud.devoteam.com\/products\/bigquery\/\">BigQuery<\/a>. As well as improving their knowledge and skills in the creation of dashboards, empowering the user in the consumption of data.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><mark><mark style=\"background-color:#efeadc;color:#f8485e\" class=\"has-inline-color\">The challenge<\/mark><\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caetsu Two <\/strong>was in the process of modernizing its Data Warehouse and democratizing its data. And, the agency felt that it should continue to evolve the data strategy, on the one hand, getting more out of it internally, facilitating and automating all processes, with all stakeholders, as well as externally, facilitating, making transparent and democratizing the data generated by the entire advertising operation to the brands they work with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main challenge that Caetsu Two has encountered along the way has been <strong>to connect all the silos caused by the geography of the organization, as well as the homogenization of the huge amount of data sources <\/strong>(CRMs, analytics tools, DSPs, platforms\u2026) with which they work and those of their clients. In addition, being an Advertising Agency with international campaigns that need individual data governance of each client, Caetsu Two, wanted to have control over the tracking of marketing campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Some of the main challenges it was facing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To solve the problem of visualization, availability and traceability of the advertising operation data, in real time and on the brands they work with. And to improve and automate the internal operation through the orderly and structured use of data, allowing us to optimize and manage advertising campaigns in real time.<\/li>\n\n\n\n<li>Some of the main obstacles they faced were the dispersion of data, and a lack of strategy in the whole definition of business entities.<\/li>\n\n\n\n<li>Caetsu Two was looking for a partner that could help them with the design of the data architecture, as well as the implementation and development of dashboards.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><mark style=\"background-color:#efeadc;color:#f8485e\" class=\"has-inline-color\"><strong>The solution<\/strong><\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caetsu Two had a fragmented data analysis system that was difficult to manage. This made it difficult to get relevant insights from its data to make strategic decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With<strong> <a href=\"https:\/\/devoteam.info\/en-pt\/\">Devoteam&#8217;s<\/a><\/strong> help, the agency implemented a suite of <a href=\"https:\/\/cloud.google.com\/?hl=en\">Google Cloud<\/a> solutions, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fca2ae\" class=\"has-inline-color\"><strong>Looker as a BI platform:<\/strong> <\/mark>This platform allowed users to create and share customized dashboards and reports.<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fca2ae\" class=\"has-inline-color\"><strong>Semantic Model:<\/strong> <\/mark>This model provided a common description of the data, which facilitated its understanding and analysis.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fca2ae\" class=\"has-inline-color\">Decoupling users\/developers:<\/mark><\/strong> This approach allowed users to generate their own reports and dashboards without the need for developer intervention.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fca2ae\" class=\"has-inline-color\">User Self-Service: <\/mark><\/strong>This feature allowed users to access data and analytics without going through an approval process.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fca2ae\" class=\"has-inline-color\">Embedding dashboards in applications: <\/mark><\/strong>This functionality allowed dashboards to be embedded in web or mobile applications.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><mark><mark style=\"background-color:#efeadc;color:#f8485e\" class=\"has-inline-color\"> Main results and benefits<\/mark><\/mark><\/strong><\/p>\n\n\n\n\t<div class=\"align wp-block-acf-icons-half-circle\">\n\n\t\n\t<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"snapshot\"><div class=\"picto\"><i class=\"fal fa-tachometer-alt-fast fa-3x\" aria-hidden=\"true\"><\/i><\/div><p>Improved data visibility<\/p><\/div><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"snapshot\"><div class=\"picto\"><i class=\"fal fa-check-square fa-3x\" aria-hidden=\"true\"><\/i><\/div><p>Efficiency increase and improved decision making<\/p><\/div><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"snapshot\"><div class=\"picto\"><i class=\"fal fa-rocket-launch fa-3x\" aria-hidden=\"true\"><\/i><\/div><p>Autonomy in the development of LookML reports and dashboards.<\/p><\/div><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"snapshot\"><div class=\"picto\"><i class=\"fal fa-file-contract fa-3x\" aria-hidden=\"true\"><\/i><\/div><p>Source of truth and quality in their BI processes<\/p><\/div><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"snapshot\"><div class=\"picto\"><i class=\"fal fa-analytics fa-3x\" aria-hidden=\"true\"><\/i><\/div><p>Security and user access to Explorers and Dashboards on Looker<\/p><\/div><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"snapshot\"><div class=\"picto\"><i class=\"fal fa-line-height fa-3x\" aria-hidden=\"true\"><\/i><\/div><p>Documentation and procedures for deployment of data models and dashboards<\/p><\/div><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"snapshot\"><div class=\"picto\"><i class=\"fal fa-hand-holding-seedling fa-3x\" aria-hidden=\"true\"><\/i><\/div><p>Application of best practices\/standards in the Looker and BI environment<\/p><\/div><\/div><\/div>\n\t\n\t<\/div>\n\n\n\n\n\t<div class=\"align wp-block-acf-quote\">\n\n\t\n\t<figure class=\"text-center\"><blockquote class=\"blockquote\"><svg width=\"49\" height=\"38\" viewBox=\"0 0 49 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M42.875 0C44.4995 0 46.0574 0.652728 47.206 1.81459C48.3547 2.97645 49 4.55228 49 6.1954V15.4885C49 17.1316 48.3547 18.7075 47.206 19.8693C46.0574 21.0312 44.4995 21.6839 42.875 21.6839H33.6875C33.6875 24.1486 34.6555 26.5123 36.3785 28.2551C38.1014 29.9979 40.4383 30.977 42.875 30.977H45.9375C46.7497 30.977 47.5287 31.3034 48.103 31.8843C48.6773 32.4652 49 33.2532 49 34.0747C49 34.8963 48.6773 35.6842 48.103 36.2651C47.5287 36.8461 46.7497 37.1724 45.9375 37.1724H42.875C38.8139 37.1724 34.9191 35.5406 32.0474 32.6359C29.1758 29.7313 27.5625 25.7917 27.5625 21.6839V6.1954C27.5625 4.55228 28.2078 2.97645 29.3565 1.81459C30.5051 0.652728 32.063 0 33.6875 0H42.875ZM15.3125 0C16.937 0 18.4949 0.652728 19.6435 1.81459C20.7922 2.97645 21.4375 4.55228 21.4375 6.1954V15.4885C21.4375 17.1316 20.7922 18.7075 19.6435 19.8693C18.4949 21.0312 16.937 21.6839 15.3125 21.6839H6.125C6.125 24.1486 7.09296 26.5123 8.81596 28.2551C10.5389 29.9979 12.8758 30.977 15.3125 30.977H18.375C19.1872 30.977 19.9662 31.3034 20.5405 31.8843C21.1148 32.4652 21.4375 33.2532 21.4375 34.0747C21.4375 34.8963 21.1148 35.6842 20.5405 36.2651C19.9662 36.8461 19.1872 37.1724 18.375 37.1724H15.3125C11.2514 37.1724 7.35658 35.5406 4.48493 32.6359C1.61328 29.7313 0 25.7917 0 21.6839V6.1954C0 4.55228 0.645313 2.97645 1.79397 1.81459C2.94263 0.652728 4.50055 0 6.125 0H15.3125Z\" fill=\"#3C3C3A\"\/>\n<\/svg><p>It has taken years of work and many dedicated resources to put the house in order in terms of data and methodologies, silent work, very hard, not glamorous, but absolutely necessary to squeeze the full potential of the data. In this datification process we have been fortunate to have Devoteam and Google as strategic partners, which has made us improve and pivot the project continuously.<\/p><\/blockquote><figcaption class=\"blockquote-footer\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8d39b2df wp-block-group-is-layout-flex\"><figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/devo2024.local\/wp-content\/uploads\/2024\/08\/nico-sienaert.jpg\" alt=\"\" class=\"wp-image-36180\" style=\"aspect-ratio:1;object-fit:cover;width:80px\"\/><\/figure>\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-6fa7971b wp-block-group-is-layout-flex\">\n\t<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Oscar \u00d3scar Garc\u00eda-Consuegra<\/p>\n\t\n\t<p class=\"wp-block-paragraph\">Head of Media, Audience u0026 Data<\/p>\n\t<\/div>\n<\/div>\n<\/figcaption><\/figure>\n\t\n\t<\/div>\n\n\n\n\n\t<div class=\"align wp-block-acf-quote\">\n\n\t\n\t<figure class=\"text-center\"><blockquote class=\"blockquote\"><svg width=\"49\" height=\"38\" viewBox=\"0 0 49 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M42.875 0C44.4995 0 46.0574 0.652728 47.206 1.81459C48.3547 2.97645 49 4.55228 49 6.1954V15.4885C49 17.1316 48.3547 18.7075 47.206 19.8693C46.0574 21.0312 44.4995 21.6839 42.875 21.6839H33.6875C33.6875 24.1486 34.6555 26.5123 36.3785 28.2551C38.1014 29.9979 40.4383 30.977 42.875 30.977H45.9375C46.7497 30.977 47.5287 31.3034 48.103 31.8843C48.6773 32.4652 49 33.2532 49 34.0747C49 34.8963 48.6773 35.6842 48.103 36.2651C47.5287 36.8461 46.7497 37.1724 45.9375 37.1724H42.875C38.8139 37.1724 34.9191 35.5406 32.0474 32.6359C29.1758 29.7313 27.5625 25.7917 27.5625 21.6839V6.1954C27.5625 4.55228 28.2078 2.97645 29.3565 1.81459C30.5051 0.652728 32.063 0 33.6875 0H42.875ZM15.3125 0C16.937 0 18.4949 0.652728 19.6435 1.81459C20.7922 2.97645 21.4375 4.55228 21.4375 6.1954V15.4885C21.4375 17.1316 20.7922 18.7075 19.6435 19.8693C18.4949 21.0312 16.937 21.6839 15.3125 21.6839H6.125C6.125 24.1486 7.09296 26.5123 8.81596 28.2551C10.5389 29.9979 12.8758 30.977 15.3125 30.977H18.375C19.1872 30.977 19.9662 31.3034 20.5405 31.8843C21.1148 32.4652 21.4375 33.2532 21.4375 34.0747C21.4375 34.8963 21.1148 35.6842 20.5405 36.2651C19.9662 36.8461 19.1872 37.1724 18.375 37.1724H15.3125C11.2514 37.1724 7.35658 35.5406 4.48493 32.6359C1.61328 29.7313 0 25.7917 0 21.6839V6.1954C0 4.55228 0.645313 2.97645 1.79397 1.81459C2.94263 0.652728 4.50055 0 6.125 0H15.3125Z\" fill=\"#3C3C3A\"\/>\n<\/svg><p>Working with the Caestu Two team has been very easy, they had been working on their data strategy for years, and in just a few months they have extracted great value from a Looker product.<\/p><\/blockquote><figcaption class=\"blockquote-footer\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8d39b2df wp-block-group-is-layout-flex\"><figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/devo2024.local\/wp-content\/uploads\/2024\/08\/nico-sienaert.jpg\" alt=\"\" class=\"wp-image-36180\" style=\"aspect-ratio:1;object-fit:cover;width:80px\"\/><\/figure>\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-6fa7971b wp-block-group-is-layout-flex\">\n\t<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Lorena Nieto<\/p>\n\t\n\t<p class=\"wp-block-paragraph\">Field Sales Representative Google Cloud<\/p>\n\t<\/div>\n<\/div>\n<\/figcaption><\/figure>\n\t\n\t<\/div>\n\n\n\n\n\t<div class=\"align wp-block-acf-lead-magnet\">\n\n\t\n\t\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-70787b68 wp-block-group-is-layout-flex\" style=\"border-top-color:var(--wp--preset--color--gray);border-top-width:1px;border-bottom-color:var(--wp--preset--color--gray);border-bottom-width:1px;margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--x-large);padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large)\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img decoding=\"async\" src=\"https:\/\/devo2024.local\/wp-content\/uploads\/2024\/09\/diego-jimenez-A-NVHPka9Rk-unsplash-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-37449\" style=\"border-top-right-radius:150px;border-bottom-right-radius:150px;aspect-ratio:3\/2;object-fit:cover\"\/><\/figure>\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-2efe2b56 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\"><p>u003ch2u003eu003cstrongu003eDo you want to improve your data analysis and make more informed decisions, like Caetsu Two?u003c\/strongu003eu003c\/h2u003ernFind out how Devoteam can help you get the most out of your data with Google Cloud solutions, and with the support of a specialist team, contact us!<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" target=\"_blank\" href=\"https:\/\/gcloud.devoteam.com\/contact-us\/\">Contact us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In a view Caetsu Two, a 360 service advertising agency, part of the Domingo Alonso Group and Salvador Caetano Group, which operates in more than 20 markets, undertakes a project of integral datification of the operation that seeks to add value to the data generated by the advertising operation, with a clear strategy of governance [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[888,2331,916,917],"tags":[2864,3212,2411,2285,2510,3213],"industry":[],"class_list":["post-495345","success-story","type-success-story","status-publish","hentry","category-cloud-native-app-development-en-pt","category-data-en-pt","category-digital-workplace-en-pt","category-google-cloud-en-pt","tag-data-analytics-en-pt","tag-devoteam-en-pt","tag-g-cloud-en-pt","tag-google-cloud-en-pt","tag-google-cloud-platform-en-pt","tag-lookml-en-pt"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-1 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">Success story<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/en-pt\/success-story\/caetsu-two-embarked-on-a-journey-to-improve-the-efficiency-and-control-of-its-data\/\" target=\"_self\" >Caetsu Two embarked on a journey to improve the efficiency and control of its data.<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Caetsu Two embarked on a journey to improve the efficiency and control of its data. | Devoteam<\/title>\n<meta name=\"description\" content=\"Learn about Caetsu Two&#039;s journey to better control their data, and get more out of Looker with Devoteam and Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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