{"id":496935,"date":"2022-07-21T14:27:36","date_gmt":"2022-07-21T12:27:36","guid":{"rendered":"https:\/\/www.devoteam.com\/success-story\/adaptive-learning-for-springer-nature\/"},"modified":"2025-04-11T15:04:24","modified_gmt":"2025-04-11T13:04:24","slug":"adaptive-learning-for-springer-nature","status":"publish","type":"success-story","link":"https:\/\/devoteam.info\/en-pt\/success-story\/adaptive-learning-for-springer-nature\/","title":{"rendered":"Adaptive Learning for Springer Nature"},"content":{"rendered":"\n\t<div class=\"align wp-block-acf-quote\">\n\n\t\n\t<figure class=\"text-center\"><blockquote class=\"blockquote\"><svg width=\"49\" height=\"38\" viewBox=\"0 0 49 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M42.875 0C44.4995 0 46.0574 0.652728 47.206 1.81459C48.3547 2.97645 49 4.55228 49 6.1954V15.4885C49 17.1316 48.3547 18.7075 47.206 19.8693C46.0574 21.0312 44.4995 21.6839 42.875 21.6839H33.6875C33.6875 24.1486 34.6555 26.5123 36.3785 28.2551C38.1014 29.9979 40.4383 30.977 42.875 30.977H45.9375C46.7497 30.977 47.5287 31.3034 48.103 31.8843C48.6773 32.4652 49 33.2532 49 34.0747C49 34.8963 48.6773 35.6842 48.103 36.2651C47.5287 36.8461 46.7497 37.1724 45.9375 37.1724H42.875C38.8139 37.1724 34.9191 35.5406 32.0474 32.6359C29.1758 29.7313 27.5625 25.7917 27.5625 21.6839V6.1954C27.5625 4.55228 28.2078 2.97645 29.3565 1.81459C30.5051 0.652728 32.063 0 33.6875 0H42.875ZM15.3125 0C16.937 0 18.4949 0.652728 19.6435 1.81459C20.7922 2.97645 21.4375 4.55228 21.4375 6.1954V15.4885C21.4375 17.1316 20.7922 18.7075 19.6435 19.8693C18.4949 21.0312 16.937 21.6839 15.3125 21.6839H6.125C6.125 24.1486 7.09296 26.5123 8.81596 28.2551C10.5389 29.9979 12.8758 30.977 15.3125 30.977H18.375C19.1872 30.977 19.9662 31.3034 20.5405 31.8843C21.1148 32.4652 21.4375 33.2532 21.4375 34.0747C21.4375 34.8963 21.1148 35.6842 20.5405 36.2651C19.9662 36.8461 19.1872 37.1724 18.375 37.1724H15.3125C11.2514 37.1724 7.35658 35.5406 4.48493 32.6359C1.61328 29.7313 0 25.7917 0 21.6839V6.1954C0 4.55228 0.645313 2.97645 1.79397 1.81459C2.94263 0.652728 4.50055 0 6.125 0H15.3125Z\" fill=\"#3C3C3A\"\/>\n<\/svg><p>u0022It\u2019s been an absolute pleasure working with Devoteam G Cloud. Their interest in the particulars of our domain shined through into the delivered work. I hope we have the chance to continue to work on improving this technology with them!u0022<\/p><\/blockquote><figcaption class=\"blockquote-footer\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8d39b2df wp-block-group-is-layout-flex\"><figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/devo2024.local\/wp-content\/uploads\/2024\/08\/nico-sienaert.jpg\" alt=\"\" class=\"wp-image-36180\" style=\"aspect-ratio:1;object-fit:cover;width:80px\"\/><\/figure>\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-6fa7971b wp-block-group-is-layout-flex\">\n\t<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Asaf Peled<\/p>\n\t\n\t<p class=\"wp-block-paragraph\">Manager Content Technology @ Springer Nature<\/p>\n\t<\/div>\n<\/div>\n<\/figcaption><\/figure>\n\t\n\t<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-the-customer\">About the customer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Springer Nature <\/strong>advances discovery by publishing robust and insightful research, supporting the development of new areas of knowledge, making ideas and information accessible around the world, and leading the way on open access.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key to this is their ability to provide the best possible service to the whole research community by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>helping authors to share their discoveries<\/li>\n\n\n\n<li>providing quality publishing support to societies<\/li>\n\n\n\n<li>taking the lead on key issues that matter to funders and policymakers<\/li>\n\n\n\n<li>enabling researchers to find, access, and understand the work of others<\/li>\n\n\n\n<li>supporting librarians and institutions with innovations in technology and data<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For this project, we worked together with Springer Nature\u2019s daughter company, Macmillan Education, a global publisher with a local presence in over 130 countries worldwide. Its mission is to respond to educational needs at a local level, whether this is through teacher training, online resources or just recommending an appropriate textbook.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge\">The Challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today, Macmillan Education has over 66 million responses from students from the different courses they offer.&nbsp;Recently the company defined a set of initial goals on how they could strategically harness the data for their own and their customer\u2019s benefit. For instance, to support recommendations for learning paths based on the assessment engine they added in 2022.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-goal\">The Goal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Macmillan Education has identified multiple areas to activate the data to increase its market competitiveness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specifically for this project, the goals for adaptive learning on <a href=\"https:\/\/gcloud.devoteam.com\/products\/google-cloud-platform\/\">Google Cloud<\/a> were:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Offer teachers performance insights and data-driven customisation opportunities to make their life easier and to improve class performance and learning success<\/li>\n\n\n\n<li>Offer students more-engaging, personalised experiences that improve their performance and learning success<\/li>\n\n\n\n<li>Offer personalised content recommendations from the courses repository to both teachers and their students, based on profiles and past performance<\/li>\n\n\n\n<li>Turn these additions into core features of the products<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution\">The Solution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Devoteam G Cloud worked together with Macmillan to make their platforms smarter <strong>using adaptive learning techniques<\/strong>. To achieve this, Devoteam G Cloud set up an MLOps workflow on GCP to deploy the&nbsp;AI\/ML models that will be produced. A data exploration phase gave insight into the behaviors of the learner. These insights can now be used to suggest a future learning path for the learner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This project kickstarted the use of ML in MacMillan education\u2019s platform. This will make their products smarter and make the experience more productive and personalised for both teachers and learners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The high-level activities that Devoteam G Cloud performed, included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Setup of the GCP environment<\/li>\n\n\n\n<li>Setup of a data science stack on GCP<\/li>\n\n\n\n<li>Data exploration &amp; analysis<\/li>\n\n\n\n<li>MLOps setup<\/li>\n\n\n\n<li>Model development &amp; deployment<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The solution consists in predicting activity scores for specific users. The model takes as inputs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a user embedding, i.e. a high dimensional vector representation of the user,<\/li>\n\n\n\n<li>his short-term history, characterised by a list of activity embeddings and the scores obtained on these activities,<\/li>\n\n\n\n<li>the embedding of the activity for which a score would be predicted.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To make the actual predictions a variational autoencoder, a neural matrix factorization model, and an adaptive model were developed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strong commitment from the customer could be seen as an early indicator of success. Of course, they believed in the project from the get-go, but as we were creating experiments and sharing our results with them, they began to understand the potential of embeddings. As a result, they understood that a lot of value could be derived from the creation of embeddings, which could then be applied to different use cases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This knowledge sharing generated new ideas and new demands from Springer Nature\u2019s side, which were eventually met throughout the second phase of the project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-methodology\">The Methodology<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First, we performed a data exploration and data quality analysis. We used Vertex AI Workbench to use JupyterLab notebooks for that part. This allowed us to create report-like documents containing pieces of code, visual results, and descriptive texts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout this exercise, a lot of interactions took place with Springer Nature in an agile way to keep them up-to-date with our latest discoveries about the state of their data. This would be beneficial for both sides. <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Springer Nature discovered in-depth insights about their data<\/li>\n\n\n\n<li>It increased Devoteam G Cloud\u2019s understanding of some domain-specific knowledge hidden within the data itself.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The modeling phase was carried out by using Vertex AI Pipelines, separating the whole process into small dedicated components, ranging from data extraction, through data transformation &amp; preparation to model training, testing, and deployment. This enforced the traceability and transparency of any created model and experiment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than only showing metrics and graphs, the translation from these mathematical concepts into some actionable insights and real-life impact was also part of this project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-result\">The Result<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As an indicator of performance, the Root Mean Square Error (RMSE) was used. It is an indication of how far the predictions are from the true scores. Since scores were between 0 and 1 ([0%, 100%]), the indicator\u2019s value is quite easy to analyse. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the 1.4 M+ test scores, the predictions are on average ~0.191 off from the true scores of the students. From our analysis, the model is very good at predicting whether a student will fail or pass a given activity, making it especially useful for Springer Nature to comply with its mission of responding to educational needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As this project is tied to the education industry and mainly applied to help students and teachers throughout the academic years, it makes sense to start using it in production at the start of a new year. Hence, production use will start at the beginning of the next academic year, where more insightful metrics will be extracted, such as click-through rate and continuous model performance monitoring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-cover alignfull is-style-blur-image is-style-blur-image-less\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-70 has-background-dim\"><\/span><img decoding=\"async\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"https:\/\/devoteam.info\/wp-content\/themes\/lsac-devoteam\/patterns\/images\/photo-2.webp\" data-object-fit=\"cover\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group alignfull has-base-color has-text-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-46b67d08 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:var(--wp--preset--spacing--xxx-large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--xxx-large);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-secondary-font-family\" style=\"font-size:clamp(2.2rem, 2.2rem + ((1vw - 0.2rem) * 2.483), 4rem);\">Your success starts here<\/h1>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-main-accent-color has-text-color wp-block-paragraph\">What\u2019s your Google Cloud challenge?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2cc807e2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/devoteam.info\/en-pt\/get-in-touch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch <\/a><\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this project, Devoteam G Cloud worked together with Springer<br \/>\nNature\u2019s daughter company, Macmillan Education to make its<br \/>\nplatforms smarter using adaptive learning techniques.<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[915,2331,917],"tags":[3240],"industry":[2476],"class_list":["post-496935","success-story","type-success-story","status-publish","hentry","category-ai-en-pt","category-data-en-pt","category-google-cloud-en-pt","tag-uk-import-en-pt","industry-education-en-pt"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t\n\n\t\t\n\t\t<div 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