{"id":500140,"date":"2014-06-21T14:25:25","date_gmt":"2014-06-21T12:25:25","guid":{"rendered":"https:\/\/www.devoteam.com\/success-story\/clarins-putting-knowledge-into-the-hands-of-retail-sales-staff\/"},"modified":"2025-06-11T10:47:46","modified_gmt":"2025-06-11T08:47:46","slug":"clarins-putting-knowledge-into-the-hands-of-retail-sales-staff","status":"publish","type":"success-story","link":"https:\/\/devoteam.info\/en-se\/success-story\/clarins-putting-knowledge-into-the-hands-of-retail-sales-staff\/","title":{"rendered":"Clarins: Putting Knowledge into the Hands of Retail Sales Staff"},"content":{"rendered":"\n

A leader in innovative skin and face care products in Europe, Clarins wanted to increase the sales of its newly-launched products by improving its sales force\u2019s knowledge rather than increasing its sales floor area. This meant transitioning from a web age to a wider digital approach, accelerating the time-to-market and synchronising mobile apps availability with worldwide products launches.<\/p>\n\n\n\n

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The Snapshot<\/h3>\n\n\n\n
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1<\/strong><\/p>\n\n\n\n

Clarins aimed to enhance new product sales by improving the knowledge of its global retail sales force through a digital transformation.
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2<\/strong><\/p>\n\n\n\n

The challenge was to centralise control over multilingual mobile applications for a diverse range of devices and languages across its 20 international subsidiaries.
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3<\/strong><\/p>\n\n\n\n

The solution involved developing a hybrid mobile application using an agile methodology, distributed via a private store to ensure controlled and timely content delivery.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Main Challenges<\/h3>\n\n\n\n

Having no real control over the tablets deployed locally by their 20 subsidiaries, Clarins needed to centralise its mobile content in a single place accessible from all countries and able to address the OS diversity in their worldwide points of sale.
Mobile apps had to be adapted to 10 different countries and languages and to display constraints related to Asian and Arabic languages. And their app distribution had to be controlled in a simple and scalable way.<\/p>\n\n\n\n

What Did We Solve?<\/h3>\n\n\n\n
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A significant increase in sales was achieved.
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Selling applications were made available worldwide across all countries and languages.
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New applications were rolled out immediately to the global sales team.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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