{"id":568217,"date":"2025-03-28T12:15:12","date_gmt":"2025-03-28T11:15:12","guid":{"rendered":"https:\/\/www.devoteam.com\/success-story\/business-post-modernising-planning-data-with-genai\/"},"modified":"2025-05-12T10:19:31","modified_gmt":"2025-05-12T08:19:31","slug":"business-post-modernising-planning-data-with-genai","status":"publish","type":"success-story","link":"https:\/\/devoteam.info\/en-se\/success-story\/business-post-modernising-planning-data-with-genai\/","title":{"rendered":"Business Post: Modernising Planning Data with GenAI"},"content":{"rendered":"\n
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The snapshot<\/h2>\n\n\n\n
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1<\/strong><\/p>\n\n\n\n

Business Post sought to modernise legacy property data aiming to get new data-driven opportunities.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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2<\/strong><\/p>\n\n\n\n

Devoteam utilised AWS Bedrock and a geo-matching algorithm, combining spatial analysis and AI-driven image interpretation, to achieve an 85% match rate.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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3<\/strong><\/p>\n\n\n\n

The successful POC showed the potential for Business Post to transition into a data-driven organisation, enabling enriched content delivery and new data services.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

About Business Post<\/strong><\/h2>\n\n\n\n

The Business Post stands as a cornerstone of Irish media, distinguished as the country’s only privately-owned national media company. With iconic brands like Irish Tatler and Food & Wine in its portfolio, the organisation has built its reputation on trusted, respected, and independent journalism through both organic growth and strategic acquisitions.<\/p>\n\n\n\n

The company is embarking on an ambitious digital transformation journey, aiming to expand its digital-only news business from 10,000 to 40,000 subscribers. This modernisation strategy focuses on leveraging data and AI to drive digital growth and global expansion, accelerated by the evolving demands of on-demand news consumption and the opportunities presented by emerging technologies.<\/p>\n\n\n\n

The challenge<\/strong><\/h2>\n\n\n\n

Business Post recently acquired a comprehensive dataset spanning property, business, and legal domains. While initially acquired to support their journalism, the organisation recognised these records could have broader applications across various industries.<\/p>\n\n\n\n

To explore the potential of this dataset, Business Post decided to focus first on the property information, which presented a clear challenge and use case. The property records included an extensive collection of ‘Site Plans’ with addresses that predated a significant change in Ireland’s addressing system.<\/p>\n\n\n\n

In 2015, Ireland introduced the Eircode system, assigning a unique identifier to every address in the country. This new standard created a need to update and align existing address data with the Eircode format to maintain relevance and usability.<\/p>\n\n\n\n

Matching the pre-existing addresses in Business Post’s records to the new Eircode system presented several challenges:<\/p>\n\n\n\n