{"id":85234,"date":"2021-04-22T15:27:22","date_gmt":"2021-04-22T14:27:22","guid":{"rendered":"https:\/\/www.devoteam.com\/success-story\/crear-mejores-relaciones-con-el-cliente-a-traves-de-un-sitio-web-premiado\/"},"modified":"2024-11-07T10:17:57","modified_gmt":"2024-11-07T10:17:57","slug":"crear-mejores-relaciones-con-el-cliente-a-traves-de-un-sitio-web-premiado","status":"publish","type":"success-story","link":"https:\/\/devoteam.info\/es\/caso-de-exito\/crear-mejores-relaciones-con-el-cliente-a-traves-de-un-sitio-web-premiado\/","title":{"rendered":"Crear mejores relaciones con el cliente a trav\u00e9s de un sitio web premiado"},"content":{"rendered":"\n\t<div class=\"align wp-block-acf-snapshot\">\n\n\t\n\t<h3 class=\"wp-block-heading\">En un vistazo<\/h3><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"snapshot\"><div class=\"number\"><span>1<\/span><\/div><p>Redise\u00f1o del sitio web para presentar de cerca la nueva identidad de marca<\/p><\/div><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"snapshot\"><div class=\"number\"><span>2<\/span><\/div><p>Mejorar las experiencias del cliente a trav\u00e9s de la excelencia operativa<\/p><\/div><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"snapshot\"><div class=\"number\"><span>3<\/span><\/div><p>Mejorar la presencia digital a trav\u00e9s de la innovaci\u00f3n continua a lo largo de 6 meses<\/p><\/div><\/div><\/div>\n\t\n\t<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">El reto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El Centro Comercial Amoreiras, que abri\u00f3 sus puertas por primera vez en 1985, es uno de los espacios comerciales m\u00e1s emblem\u00e1ticos de Portugal. Con el tiempo, surgieron muchos otros, principalmente centrados en el aspecto comercial del comercio de retail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entendiendo la necesidad de conocer a los clientes a un nivel m\u00e1s personal, este centro comercial decidi\u00f3 pasar por una transformaci\u00f3n del sitio web. Manteni\u00e9ndose fiel a su identidad de marca pero reduciendo lo que no era importante y a\u00f1adiendo un dise\u00f1o \u201cresponsive\u201d, indispensable para poder adaptarse a las nuevas necesidades de sus clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La soluci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El equipo Creative Tech se hizo cargo de este proyecto, presentando una propuesta gr\u00e1fica de la nueva y mejorada p\u00e1gina de inicio. El resto del sitio web seguir\u00eda su ejemplo. Desarrollado en WordPress, utilizando el complemento WPML y tambi\u00e9n se agreg\u00f3 un segundo idioma (ingl\u00e9s) para incluir a todos los visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El resultado fue un sitio web limpio y responsive que no s\u00f3lo es fiel a la nueva imagen del Centro Comercial Amoreiras, sino que tambi\u00e9n permite actualizaciones peri\u00f3dicas sobre el contenido para promover los pr\u00f3ximos eventos y novedades.<\/p>\n\n\n\n\t<div class=\"align wp-block-acf-icons-half-circle\">\n\n\t\n\t<h3 class=\"wp-block-heading\">El cambio y sus beneficios<\/h3><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"snapshot\"><div class=\"picto\"><i class=\"fal fa-handshake-alt fa-3x\" aria-hidden=\"true\"><\/i><\/div><p>Un sitio web recientemente redise\u00f1ado para mantenerse al d\u00eda con los cambios de marca<\/p><\/div><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"snapshot\"><div class=\"picto\"><i class=\"fal fa-lightbulb-on fa-3x\" aria-hidden=\"true\"><\/i><\/div><p>A trav\u00e9s de una plataforma que se relaciona con los clientes y se aleja de los competidores centrados en el comercio<\/p><\/div><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"snapshot\"><div class=\"picto\"><i class=\"fal fa-medal fa-3x\" aria-hidden=\"true\"><\/i><\/div><p>El resultado es el Pr\u00e9mio Lus\u00f3fono de Criatividade (Lusophone Award for Creativity)<\/p><\/div><\/div><\/div>\n\t\n\t<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El reto El Centro Comercial Amoreiras, que abri\u00f3 sus puertas por primera vez en 1985, es uno de los espacios comerciales m\u00e1s emblem\u00e1ticos de Portugal. Con el tiempo, surgieron muchos otros, principalmente centrados en el aspecto comercial del comercio de retail. Entendiendo la necesidad de conocer a los clientes a un nivel m\u00e1s personal, este [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[734],"tags":[766,774],"industry":[],"class_list":["post-85234","success-story","type-success-story","status-publish","hentry","category-cloud-native-app-development","tag-cloud-native-app-development","tag-retails-logistics"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-1 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">Historias de \u00e9xito<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/es\/caso-de-exito\/crear-mejores-relaciones-con-el-cliente-a-traves-de-un-sitio-web-premiado\/\" target=\"_self\" >Crear mejores relaciones con el cliente a trav\u00e9s de un sitio web premiado<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Crear mejores relaciones con el cliente a trav\u00e9s de un sitio web | Devoteam<\/title>\n<meta name=\"description\" content=\"Caso de \u00e9xito: Transformaci\u00f3n del sitio web del Centro Comercial Amoreiras. 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