{"id":481882,"date":"2021-04-26T10:09:17","date_gmt":"2021-04-26T08:09:17","guid":{"rendered":"https:\/\/www.devoteam.com\/whitepaper\/decouvrez-le-livre-blanc-devoteam-la-toute-puissance-de-lia-au-service-du-retail\/"},"modified":"2025-02-04T16:31:13","modified_gmt":"2025-02-04T15:31:13","slug":"decouvrez-le-livre-blanc-devoteam-la-toute-puissance-de-lia-au-service-du-retail","status":"publish","type":"whitepaper","link":"https:\/\/devoteam.info\/fr\/whitepaper\/decouvrez-le-livre-blanc-devoteam-la-toute-puissance-de-lia-au-service-du-retail\/","title":{"rendered":"La toute puissance de l\u2019IA au service du Retail"},"content":{"rendered":"<p><span style=\"font-weight: 400\">En 2020, le secteur du Retail est \u00e0 la crois\u00e9e des chemins. <\/span><b>De l\u2019omnipr\u00e9sence du digital \u00e0 la pr\u00e9gnance des pr\u00e9occupations environnementales, les mutations soci\u00e9tales bouleversent les comportements des consommateurs et font voler en \u00e9clat les mod\u00e8les traditionnels.<\/b><span style=\"font-weight: 400\"> Soudaine et brutale, la crise du Covid-19 ne fait qu\u2019amplifier ces tendances et rendent plus urgente encore la n\u00e9cessit\u00e9 pour les enseignes de se r\u00e9inventer.<\/span><\/p>\n<div>\n<p><span style=\"font-weight: 400\">Ce livre blanc, co-r\u00e9dig\u00e9 par <\/span><a href=\"https:\/\/www.linkedin.com\/in\/benoitfremaux\/\"><b>Benoit Fremaux<\/b><\/a><span style=\"font-weight: 400\"> (Retail &amp; CPG, Devoteam) et <\/span><a href=\"https:\/\/www.linkedin.com\/in\/aymen-chakhari-4b9133107\/\"><b>Aymen Chakhari<\/b><\/a><span style=\"font-weight: 400\"> (Group Global Head of AI &amp; Big Data Director, Devoteam) est destin\u00e9 \u00e0 un public de professionnels du Retail sans expertise technique approfondie, a une double ambition. D\u2019une part, en croisant les regards des sp\u00e9cialistes du Retail chez Devoteam, et d\u2019autre part au travers d\u2019acteurs d\u2019entreprises du secteur, le document montre tout ce que l\u2019IA peut apporter aux entreprises de la distribution.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5424 size-large aligncenter\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/01\/xianjuan-hu-uPYpcsbICI4-unsplash-2-scaled.jpg\" alt=\"\" width=\"1296\" height=\"545\"><\/p>\n<h2><b>Sommaire : <\/b><span style=\"font-weight: 400\"><br><\/span><\/h2>\n<p><b>Introduction: <\/b><b>vision et convictions de Devoteam<\/b><b><br><\/b><\/p>\n<h3><b>L\u2019IA, une r\u00e9ponse aux d\u00e9fis du retail aujourd\u2019hui<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Avec les t\u00e9moignages d\u2019acteurs du secteur :<\/span><span style=\"font-weight: 400\"><br><\/span><\/p>\n<ul>\n<li><strong>\u00ab\u00a0Exp\u00e9rience client omnicanale (magasin &amp; ecommerce)\u00a0\u00bb<\/strong><b><br><\/b><span style=\"font-weight: 400\">avec le t\u00e9moignage de <\/span><strong>Fabrice Beschu, Directeur des Op\u00e9rations, Decathlon<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>\u00ab\u00a0Marketing\u00a0\u00bb&nbsp;<br><\/strong>avec le t\u00e9moignage de<strong> Sylvain Luce, Manager du p\u00f4le Datascience &amp; Connaissance Clients, Picard Surgel\u00e9s, Marie-Sophie Blond, Responsable BI &amp; Data CRM, DSI, Picard Surgel\u00e9s, Russell Kouadio, Responsable Data &amp; CRM, DSI, Picard Surgel\u00e9s<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>\u00ab\u00a0Offre et achats\u00a0\u00bb<br><\/strong>avec le t\u00e9moignage de <b style=\"font-size: 0.875rem\">Franck Dartois<\/b><strong>, Directeur des Syst\u00e8mes d&rsquo;Information, <\/strong><b style=\"font-size: 0.875rem\">Idkids&nbsp;<\/b><\/li>\n<\/ul>\n<ul>\n<li><strong>\u00ab\u00a0Supply chain\u00a0\u00bb<br><\/strong>avec le t\u00e9moignage de <b style=\"font-size: 0.875rem\">Alexandre Brauner<\/b><span style=\"font-weight: 400\">, <strong> Directeur des Syst\u00e8mes d&rsquo;Information,<\/strong> <\/span><b style=\"font-size: 0.875rem\">FM Logistic<\/b><\/li>\n<li>\u00ab\u00a0Fonctions back office (magasin et ecommerce)\u00a0\u00bb<b><br><\/b>avec le t\u00e9moignage de <strong>Michel Morvan, Directeur des Syst\u00e8mes d&rsquo;Information, Picard Surgel\u00e9s<\/strong><\/li>\n<\/ul>\n<h3><b>Les cl\u00e9s de la r\u00e9ussite<\/b><\/h3>\n<p><b>Selon nos experts de Devoteam, avec le point de vue de St\u00e9phane Spinella, Directeur Retail &amp; CPG, Google Cloud<\/b><\/p>\n<ul>\n<li>La vision&nbsp;: strat\u00e9gie et pragmatisme<\/li>\n<\/ul>\n<ul>\n<li>La gouvernance&nbsp;: donn\u00e9es et \u00e9thique<\/li>\n<\/ul>\n<ul>\n<li>Les comp\u00e9tences&nbsp;: une strat\u00e9gie \u00e0 plusieurs niveaux<\/li>\n<\/ul>\n<ul>\n<li>La technologie&nbsp;: plus mature, plus abordable<\/li>\n<\/ul>\n<ul>\n<li>La donn\u00e9e&nbsp;: l\u2019indispensable carburant<\/li>\n<\/ul>\n<ul>\n<li>La conformit\u00e9 et la s\u00e9curit\u00e9&nbsp;: prot\u00e9ger les donn\u00e9es et les mod\u00e8les<\/li>\n<\/ul>\n<ul>\n<li>L\u2019acculturation&nbsp;: la confiance pour tous<\/li>\n<\/ul>\n<p><strong>Conclusion<\/strong><\/p>\n<p><\/p>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2020, le secteur du Retail est \u00e0 la crois\u00e9e des chemins. De l\u2019omnipr\u00e9sence du digital \u00e0 la pr\u00e9gnance des pr\u00e9occupations environnementales, les mutations soci\u00e9tales bouleversent les comportements des consommateurs et font voler en \u00e9clat les mod\u00e8les traditionnels. Soudaine et brutale, la crise du Covid-19 ne fait qu\u2019amplifier ces tendances et rendent plus urgente encore [&hellip;]<\/p>\n","protected":false},"featured_media":481905,"template":"","categories":[1363,1359,1368],"tags":[765,212,1005],"industry":[],"class_list":["post-481882","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry","category-data-fr","category-plateformes-dentreprise","category-strategie","tag-business-platforms","tag-data","tag-strategy"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/devoteam.info\/fr\/whitepaper\/decouvrez-le-livre-blanc-devoteam-la-toute-puissance-de-lia-au-service-du-retail\/\" target=\"_self\" ><img width=\"1920\" height=\"807\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/01\/xianjuan-hu-uPYpcsbICI4-unsplash-2-scaled-e1630487289808.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"La toute puissance de l\u2019IA au service du Retail\" style=\"aspect-ratio:4\/3;width:100%;object-fit:cover;\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/01\/xianjuan-hu-uPYpcsbICI4-unsplash-2-scaled-e1630487289808.jpg 1920w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/01\/xianjuan-hu-uPYpcsbICI4-unsplash-2-scaled-e1630487289808-300x126.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/01\/xianjuan-hu-uPYpcsbICI4-unsplash-2-scaled-e1630487289808-1024x430.jpg 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/01\/xianjuan-hu-uPYpcsbICI4-unsplash-2-scaled-e1630487289808-768x323.jpg 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/01\/xianjuan-hu-uPYpcsbICI4-unsplash-2-scaled-e1630487289808-1536x646.jpg 1536w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/01\/xianjuan-hu-uPYpcsbICI4-unsplash-2-scaled-e1630487289808-2048x861.jpg 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-1 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">Whitepaper<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/fr\/whitepaper\/decouvrez-le-livre-blanc-devoteam-la-toute-puissance-de-lia-au-service-du-retail\/\" target=\"_self\" >La toute puissance de l\u2019IA au service du Retail<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La toute puissance de l\u2019IA au service du Retail | Devoteam<\/title>\n<meta name=\"description\" content=\"Destin\u00e9 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Pawlowski","author_link":"https:\/\/devoteam.info\/fr\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"En 2020, le secteur du Retail est \u00e0 la crois\u00e9e des chemins. 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Soudaine et brutale, la crise du Covid-19 ne fait qu\u2019amplifier ces tendances et rendent plus urgente encore\u2026","_links":{"self":[{"href":"https:\/\/devoteam.info\/fr\/wp-json\/wp\/v2\/whitepaper\/481882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devoteam.info\/fr\/wp-json\/wp\/v2\/whitepaper"}],"about":[{"href":"https:\/\/devoteam.info\/fr\/wp-json\/wp\/v2\/types\/whitepaper"}],"version-history":[{"count":0,"href":"https:\/\/devoteam.info\/fr\/wp-json\/wp\/v2\/whitepaper\/481882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devoteam.info\/fr\/wp-json\/wp\/v2\/media\/481905"}],"wp:attachment":[{"href":"https:\/\/devoteam.info\/fr\/wp-json\/wp\/v2\/media?parent=481882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devoteam.info\/fr\/wp-json\/wp\/v2\/categories?post=481882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devoteam.info\/fr\/wp-json\/wp\/v2\/tags?post=481882"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/devoteam.info\/fr\/wp-json\/wp\/v2\/industry?post=481882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}