{"id":513691,"date":"2020-02-25T11:54:22","date_gmt":"2020-02-25T10:54:22","guid":{"rendered":"https:\/\/www.devoteam.com\/expert-view\/api-evangelization-how-to-run-a-successful-api-program\/"},"modified":"2020-02-25T11:54:22","modified_gmt":"2020-02-25T10:54:22","slug":"api-evangelization-how-to-run-a-successful-api-program","status":"publish","type":"expert-view","link":"https:\/\/devoteam.info\/lu\/expert-view\/api-evangelization-how-to-run-a-successful-api-program\/","title":{"rendered":"API Evangelization: How to run a successful API program"},"content":{"rendered":"<p>Let\u2019s immediately start off by providing some clarity to the term API Evangelization:<\/p>\n<blockquote>\n<p><strong>&#8220;The API Evangelist is a person who bridges the gap between business units and developers, in order to promote the adoption of the APIs.&#8221;<\/strong><\/p>\n<\/blockquote>\n<p><em><strong>However, before we continue discussing API Evangelization, let me give some context to this definition first.<\/strong><\/em><\/p>\n<h2><b>Businesses often struggle with understanding the value of API Management<\/b><\/h2>\n<p><span style=\"font-weight: 400\">API management offers security agility, developer engagement and complete control over data and visibility of the APIs. It enables you to hide the complexity of disparate systems of records\/back-end systems and simplifies the delivery of services to an ever-expanding variety of devices. Additionally, API Management enables business owners to quickly add new features. However, based on personal experience, it seems that businesses often struggle to understand the value API management. Below are some of the most recurring questions that business want answers to:<\/span><\/p>\n<ul style=\"list-style-type: square\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Why API management?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Do I need API management?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Are there any potential use cases that will utilize API management features?<br \/><\/span><span style=\"font-weight: 400\">&#8211; I have a potential use case, but how do I get started?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">There are many API platform providers in the market, which one should I choose?<br \/><\/span><span style=\"font-weight: 400\">&#8211; Which offering would be suitable for me on-premise, public (SaaS), private or hybrid?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to position API management in enterprise architecture?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to enable API discovery and self sign-up for the developer community?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to engage the developer community internally and externally? (go-to-market strategy)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to involve cross units within an organization so they start using an API platform? (adoption and onboarding)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to increase knowledge within\/out organization? (Knowledge repository)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to set up a community of practices\/CoE?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to get continuous feedback from the developer community?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How will we measure success\/make money from this? (metrics\/revenue strategy)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What factors are critical to success? (solution requirements)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">App developers also seem to look for a well-documented developer portal where they can discover APIs, register themselves with a hassle-free self-sign up process, have access to platform SDKs and post questions on community forums (read\/write blogs, sharing experiences).<\/span><\/p>\n<p><span style=\"font-weight: 400\">The bottom line is that you might see some organizations have a successful kick-off with their API Programs and initial use cases, but in reality, many organizations struggle to continue the program due to the lack of understanding, awareness, and adoption within their developer community.<\/span><\/p>\n<p><strong><i>So how can you overcome this struggle?<\/i><\/strong><\/p>\n<h2><b>You might want to consider API Evangelization<\/b><\/h2>\n<p><span style=\"font-weight: 400\">One of the possible ways to overcome these challenges is with<\/span> <span style=\"font-weight: 400\">API Evangelization<\/span>.<span style=\"font-weight: 400\"> As mentioned at the beginning of this blog, an API Evangelist is someone who listens to both the business units and developers, while maintaining open communication to ensure everyone is on the same page. An API Evangelist is set out to be the bridge between business units, developer and architects. This role is often being fulfilled by someone internal to the organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The API Evangelist has certain key responsibilities. First of all, the Evangelist has to be able to promote the usage of APIs as a core ingredient in fast, secure and reliable exchanges of data. Secondly, there should be alignment and contribution to the enterprise\u2019s digital strategy, while creating relationships with business, developers and API Teams. Additionally, the API Evangelist proactively escalates issues, observations, opportunities and insights to the API team. And lastly, the Evangelist owns the developer outreach and for building the developer community &amp; experience<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you consider having an API Evangelist in your organization, make sure that particular person has experience with business models, use cases, road-maps, and priorities. An understanding of architectural and technical concepts in the digital economy is of critical importance as well. And to end things off, the potential Evangelist should actively participate in the world of social media and seeking input from others.<\/span><\/p>\n<p><strong><i>Is API Evangelization clear to you now? Yes? Good!\u00a0<\/i><\/strong><\/p>\n<p><strong><i>Are you completely able to position an API Evangelist in your enterprise now too? No? Good!<\/i><\/strong><\/p>\n<h2><b>Obviously we can help you with API Evangelization!<\/b><\/h2>\n<p><span style=\"font-weight: 400\">We offer guidance in your journey to bring API solutions to your business by:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Aligning with and contributing to your enterprise&#8217;s digital strategy.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Building relationships with the business units and developers to promote and accelerate the adoption of APIs.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Identifying business synergies within the enterprise, where APIs become core ingredients in B2B, B2C, B2E, and B2D, facilitating a fast, secure and reliable exchange of data.<\/span><\/li>\n<\/ol>\n<div class=\"row-more clearfix\"><a class=\"bt-more\" href=\"https:\/\/nl.devoteam.com\/api-evangelization\/\" target=\"_blank\" rel=\"noopener noreferrer\">More about API Evangelization<\/a><\/div>\n<div>\n<div class=\"block-fullwidth-dark\">\n<h3>API Management solutions to unlock your business<\/h3>\n<p>Are you convinced of the need for investing in API Management, or perhaps planning a rollout of a new API Management Platform? We have partnerships with multiple vendors and can assist you throughout the whole process, from RFP to platform enablement and platform adoption. Our consultants have led rollout processes in multiple domains and will guide you in the creation of an API center of expertise delivering consumer-grade APIs.<\/p>\n<div class=\"row-more clearfix\"><a class=\"bt-more\" href=\"https:\/\/nl.devoteam.com\/api-management-consultancy-and-implementation\/\" target=\"_blank\" rel=\"noopener\">Our API Management Services<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s immediately start off by providing some clarity to the term API Evangelization: &#8220;The API Evangelist is a person who bridges the gap between business units and developers, in order to promote the adoption of the APIs.&#8221; However, before we continue discussing API Evangelization, let me give some context to this definition first. Businesses often [&hellip;]<\/p>\n","protected":false},"featured_media":351818,"template":"","categories":[],"tags":[3370,3335,2720],"industry":[],"class_list":["post-513691","expert-view","type-expert-view","status-publish","has-post-thumbnail","hentry","tag-api-lu","tag-integration-lu","tag-netherlands-lu"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/devoteam.info\/lu\/expert-view\/api-evangelization-how-to-run-a-successful-api-program\/\" target=\"_self\" ><img width=\"2000\" height=\"1000\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/oneAPI_Waveforms_Color-IDZ.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"API Evangelization: How to run a successful API program\" style=\"aspect-ratio:4\/3;width:100%;object-fit:cover;\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/oneAPI_Waveforms_Color-IDZ.jpg 2000w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/oneAPI_Waveforms_Color-IDZ-300x150.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/oneAPI_Waveforms_Color-IDZ-1024x512.jpg 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/oneAPI_Waveforms_Color-IDZ-768x384.jpg 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/oneAPI_Waveforms_Color-IDZ-1536x768.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure>\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-1 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">Expert View<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/lu\/expert-view\/api-evangelization-how-to-run-a-successful-api-program\/\" target=\"_self\" >API Evangelization: How to run a successful API program<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>API Evangelization: How to run a successful API program | Devoteam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devoteam.info\/lu\/expert-view\/api-evangelization-how-to-run-a-successful-api-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"API Evangelization: How to run a successful API program\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s immediately start off by providing some clarity to the term API Evangelization: &#8220;The API Evangelist is a person who bridges the gap between business units and developers, in order to promote the adoption of the APIs.&#8221; However, before we continue discussing API Evangelization, let me give some context to this definition first. 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