{"id":553387,"date":"2025-03-05T10:12:00","date_gmt":"2025-03-05T09:12:00","guid":{"rendered":"https:\/\/www.devoteam.com\/expert-view\/artificial-intelligence-how-to-use-ai-in-retail\/"},"modified":"2025-06-12T10:13:55","modified_gmt":"2025-06-12T08:13:55","slug":"artificial-intelligence-how-to-use-ai-in-retail","status":"publish","type":"expert-view","link":"https:\/\/devoteam.info\/lu\/expert-view\/artificial-intelligence-how-to-use-ai-in-retail\/","title":{"rendered":"Artificial Intelligence: How to use AI in Retail"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Artificial intelligence is rapidly transforming the retail industry. <strong>75% of retail executives considering generative AI crucial for revenue growth<\/strong> and 72% planning to use it to reinvent their operations (<a href=\"https:\/\/www.accenture.com\/content\/dam\/accenture\/final\/accenture-com\/document-2\/Accenture-Unleashing-The-Power-Of-Generative-AI-In-Retail-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Accenture<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.forrester.com\/report\/the-outlook-for-the-retail-industry-in-2024-and-beyond\/RES181567?ref_search=0_1738327588055\" target=\"_blank\" rel=\"noreferrer noopener\">Forrester<\/a> projects the global retail market to exceed $28 trillion by 2028, with <strong>AI emerging as a key investment <\/strong>priority alongside retail media and mobile commerce. Retailers are implementing AI across multiple channels, from Instacart&#8217;s recipe-driven shopping experience to Bricorama&#8217;s AI paint assistant. This technique enhances customer experiences, improves product recommendations, and increases brand loyalty through personalised interactions.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong><a href=\"https:\/\/devoteam.info\/whitepaper\/ai-strategy-playbook\/\"><strong><\/strong><\/a><strong><a href=\"https:\/\/devoteam.info\/whitepaper\/ai-strategy-playbook\/\"><strong>Downloa<\/strong>d Now: Free AI Strategy Playbook<\/a><\/strong><br><strong><a href=\"https:\/\/devoteam.info\/whitepaper\/ai-strategy-playbook\/\">[New 2025]<\/a><\/strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-do-you-need-ai-in-the-retail-industry-nbsp\">Why do you need AI in the retail industry?&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to Forrester&#8217;s analysis, AI transforms retail operations across <strong>several key domains<\/strong>. In back-office operations, AI technologies <strong>streamline processes and improve efficiency<\/strong>, reducing manual workload and operational costs. Machine learning and deep learning algorithms, deployed in retail for several years, serve dual purposes. They <strong>strengthen fraud detection mechanisms<\/strong> in commercial transactions while enhancing marketing automation and customer personalisation efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The emergence of generative AI has introduced new capabilities for retailers. These tools now enable businesses to automatically <strong>summarise large volumes of unstructured text data<\/strong>, and develop and train sophisticated chatbots for customer service. They generate <strong>detailed product descriptions<\/strong> at scale, and significantly enhance search result accuracy for online shoppers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the field of natural language processing, major retailers, including Foot Locker and Kroger, are leveraging this technology to analyse and <strong>synthesise customer feedback and extract actionable insights<\/strong> from extensive customer databases.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/03\/AI-in-Retail-2-1024x575.jpg\" alt=\"AI in Retail\" class=\"wp-image-536773\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/03\/AI-in-Retail-2-1024x575.jpg 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/03\/AI-in-Retail-2-300x168.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/03\/AI-in-Retail-2-768x431.jpg 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/03\/AI-in-Retail-2-1536x862.jpg 1536w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/03\/AI-in-Retail-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ai-use-cases-in-retail\">AI Use Cases in Retail<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These theoretical applications of AI in retail are now evolving into concrete business solutions. Several implementations by <a href=\"https:\/\/devoteam.info\/success-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">Devoteam&#8217;s customers<\/a> demonstrate how AI is delivering tangible value across various retail operations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product Sheet Enrichment<\/strong>: Generative AI helps to create a database of brand product visuals for <strong>Optical Character Recognition<\/strong> (OCR) via Google&#8217;s Vision AI API. This enables the extraction of the necessary information to generate marketing descriptions using ChatGPT 3.5 Turbo and prompt engineering techniques. The process is automated via parallelisation of OpenAI API calls for large-scale enrichment. This solution improves the quality of product pages, lowers enrichment costs, and provides communication benefits.<\/li>\n\n\n\n<li><strong>Optimisation of Sales Forecasting<\/strong>: We use AI to digitalise sales forecasting using external data, develop machine learning models, and train department managers to use these models. This works through the integration of data using various APIs, and the deployment of machine learning models with Python and Alteryx. This approach reduces the time spent on sales forecasting and <strong>optimises costs<\/strong>.<\/li>\n\n\n\n<li><strong>Virtual Assistant for Wine Recommendations<\/strong>: A virtual assistant Sommelier uses Google Cloud Platform, leveraging machine learning and natural language processing (NLP), to <strong>provide personalised wine recommendations<\/strong> to customers. This enhances customer service and engagement.<\/li>\n\n\n\n<li><strong>Overhaul of Inactivity Detection Models<\/strong>: AI overhauls inactivity detection models in the beverages\/retail sector. This involves testing various features, implementing data preparation algorithms, and comparing various machine learning algorithms. The result is <strong>improved marketing performance, customer retention<\/strong>, and simplified maintenance.<\/li>\n\n\n\n<li><strong>Enhancing Employee Experience<\/strong>: For a luxury retailer, we are using AI to raise employee awareness of the key concepts of generative AI. AI helps to <strong>develop use cases and support employees in learning<\/strong> to use internal generative AI solutions. This involves training and support to help employees integrate the technology into their daily work.<\/li>\n\n\n\n<li><strong>AI-enhanced Customer Data Platform<\/strong>: Devoteam has established a data-centric organisation and AI tools for <a href=\"https:\/\/devoteam.info\/lu\/success-story\/vertbaudet-embarks-on-a-data-centric-dynamic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vert Baudet<\/a> to deliver <strong>ultra-personalised customer journeys<\/strong>. C\u00e9dric Packowski, Head of Data Intelligence Factory at Vertbaudet, explains:<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-style-column-box-shadow has-gray-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a9070b44 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<figure class=\"wp-block-image size-large is-resized wp-duotone-red-devoteam\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/citation-a-droite.svg\" alt=\"Quote\" class=\"wp-image-208\" style=\"width:28px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-medium-small-font-size wp-block-paragraph\"><em>We are still realising on a daily basis the spectacular progress we have made in terms of customer activation, and all thanks to the hyper-personalisation of our paths. Several hundred targets per day, based on 20,000 customer qualifiers, some of which are built using monitored AI. None of this would have been possible without the pragmatic, efficient and seamless collaboration with Devoteam.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-color has-alpha-channel-opacity has-gray-background-color has-background is-style-separator-dotted is-style-default\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium)\"\/>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-fe6f0742 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-0f66ae2b wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">C\u00e9dric Packowski<br>Head of Data Intelligence Factory at Vertbaudet<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-databricks-and-snowflake-use-cases\">Databricks and Snowflake use cases<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, Databricks and <a href=\"https:\/\/devoteam.info\/snowflake-premier-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snowflake<\/a> develop specific AI technologies for retail:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Store Optimisation with Databricks<\/strong>: A retail chain achieved significant results by implementing AI-driven shelf optimisation. Their system analysed<strong> customer traffic patterns and sales data<\/strong> to identify ineffective product placements. This intelligence allowed them to strategically reorganise shelves, more effectively positioning high-demand items and complementary products. This resulted in<strong> a 15% increase in sales<\/strong> for key product categories and improved customer satisfaction. Furthermore, their AI-powered inventory monitoring system prevented stockouts while reducing unnecessary replenishment activities, generating cost savings (<a href=\"https:\/\/medium.com\/@infinitylearnings1201\/100-days-of-retail-data-and-analytics-on-databricks-day-2-the-role-of-data-in-modern-retail-and-a79e3e1b793d\">source<\/a>).<\/li>\n\n\n\n<li><strong>Stock Optimisation with Snowflake<\/strong>: Snowflake collaborated with a major cloud service company to assist a well-known clothing retailer in implementing generative AI technology. This partnership enabled the retailer to gain <strong>real-time visibility into its inventory levels<\/strong>, allowing it to adapt more quickly and effectively to changing consumer preferences and demands (<a href=\"https:\/\/www.snowflake.com\/en\/blog\/partners-bring-generative-ai-industries\/\">source<\/a>).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/03\/Databricks-vs.-Snowflake-in-Retail-AI-1024x575.jpg\" alt=\"AI in Retail: Why Retailers Should Adopt AI\" class=\"wp-image-536906\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/03\/Databricks-vs.-Snowflake-in-Retail-AI-1024x575.jpg 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/03\/Databricks-vs.-Snowflake-in-Retail-AI-300x168.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/03\/Databricks-vs.-Snowflake-in-Retail-AI-768x431.jpg 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/03\/Databricks-vs.-Snowflake-in-Retail-AI-1536x862.jpg 1536w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/03\/Databricks-vs.-Snowflake-in-Retail-AI.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-ai-is-changing-the-retail-industry-nbsp\">How AI is changing the retail industry&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI technologies are set to transform the future of retail. AI algorithms optimise supply chain management in daily operations by <strong>generating optimal route plans<\/strong> and reducing human error. Robotics are revolutionising warehouse operations, particularly in <strong>picking and packing processes<\/strong>, while predictive analytics are helping reduce return rates by analysing transaction histories, search patterns, and environmental factors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Customer experience<\/strong> is evolving through AI-powered solutions, from automated checkouts to mood-tracking systems, ensuring comprehensive customer support at every touchpoint. The technology also enables levels of personalisation by <strong>bridging online and offline shopping experiences<\/strong>. Retailers can now leverage customer data from email marketing and loyalty programs to predict behaviour and deliver targeted offers across channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI is also <strong>transforming physical retail spaces<\/strong> through sophisticated space and inventory optimisation. These systems consider multiple variables, including consumer preferences, product placement, seasonal factors, and expiration dates, to create intuitive store layouts that maximise sales potential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, they <strong>enhance data security measures<\/strong> by providing real-time detection of unusual system activity, protecting the vast amounts of customer and operational data that modern retailers maintain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-future-of-ai-in-retail\">The Future of AI in Retail<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Retail technology trends for 2025 will <strong>focus on more sophisticated AI applications<\/strong>. According to <a href=\"https:\/\/services.google.com\/fh\/files\/misc\/2025_ai_trends_retail.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>, multimodal AI systems will become prevalent, mimicking human learning by simultaneously processing and integrating multiple data types &#8211; from images and videos to audio and text content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The retail landscape will shift from traditional chatbots to <strong>more complex multi-agent systems<\/strong>, enabling more nuanced and comprehensive customer interactions. Search technology will significantly advance through AI integration, making <strong>product discovery more intuitive<\/strong> and accurate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps most significantly, AI-powered customer experiences are expected to become nearly invisible, seamlessly integrating into the shopping journey. This evolution marks a departure from obvious AI interventions toward subtle, behind-the-scenes optimisations that enhance the customer experience without drawing attention to the technology itself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-challenges-and-opportunities-of-ai-in-retail\">Challenges and Opportunities of AI in Retail<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to recent studies by Accenture and EHI, AI presents significant opportunities and challenges for the retail industry. Accenture&#8217;s research reveals that generative<strong> AI could transform 50% of all working hours in retail<\/strong>.  36% of retail functional roles in the United States are susceptible to automation and 28% having potential for augmentation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To successfully integrate AI, retail leaders must address five key imperatives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, developing an AI-enabled, secure digital core through strategic technology investments.<\/li>\n\n\n\n<li>Second, reinventing talent management and work processes to prepare for an AI-driven environment.<\/li>\n\n\n\n<li>Third, implementing responsible AI practices that balance value creation with risk mitigation.<\/li>\n\n\n\n<li>Fourth, fostering a culture of continuous reinvention and adaptability.<\/li>\n\n\n\n<li>Fifth, business capabilities should be prioritised across the entire value chain rather than focusing on isolated use cases.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The EHI study reinforces these findings. 63.9% of respondents acknowledging AI&#8217;s impact across the entire value chain and <strong>55.4% believing it will permanently transform retail<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the industry recognises AI&#8217;s potential benefits, successful implementation requires <strong>careful consideration of data privacy, security concerns, and ethical implications<\/strong>. The emphasis is on strategic integration that addresses these challenges while maximising the technology&#8217;s transformative potential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The integration of AI in retail represents a shift in <strong>how the industry operates, serves customers, and plans for the future<\/strong>. From back-office operations to customer-facing services, AI is proving to be a transformative force, reshaping every aspect of the retail value chain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The impact of AI in retail can be measured both in current implementations and future potential. Today, retailers are successfully using AI to <strong>automate product documentation, optimise sales forecasting, provide personalised recommendations, and enhance employee capabilities<\/strong>. Looking ahead to 2025, the industry is moving toward more sophisticated applications. This will include multimodal AI systems, advanced search capabilities, and seamlessly integrated customer experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, this transformation comes with both opportunities and challenges. While AI can potentially transform 50% of retail working hours and significantly boost revenue growth, successful implementation requires <strong>careful attention to data security, workforce adaptation, and ethical considerations<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To understand the broader impact and revolutionary potential of AI in the retail sector, download our whitepaper, &#8216;<a href=\"https:\/\/devoteam.info\/lu\/whitepaper\/how-artificial-intelligence-is-revolutionizing-the-retail-industry\/\">How Artificial Intelligence is Revolutionising the Retail Industry<\/a>&#8216;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the retail industry continues to evolve, those who can successfully balance these factors while focusing on strategic integration and continuous innovation will be best positioned to thrive in this AI-driven future.<\/p>\n\n\n\n<div class=\"wp-block-columns alignfull has-secondary-background-color has-background is-layout-flex wp-container-core-columns-is-layout-4b1fd674 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-969dc29d wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:100%\">\n<h2 class=\"wp-block-heading\" id=\"h-over-80-of-ai-projects-fail-yours-don-t-have-to\"><strong>Over 80% of AI projects fail. Yours don&#8217;t have to.<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"729\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/05\/AI-Strategy-Playbook-2025-mockup-1024x729.png\" alt=\"\" class=\"wp-image-598210\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/05\/AI-Strategy-Playbook-2025-mockup-1024x729.png 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/05\/AI-Strategy-Playbook-2025-mockup-300x213.png 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/05\/AI-Strategy-Playbook-2025-mockup-768x546.png 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/05\/AI-Strategy-Playbook-2025-mockup-1536x1093.png 1536w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/05\/AI-Strategy-Playbook-2025-mockup.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch has-secondary-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:150%\">\n<div class=\"wp-block-group has-main-color has-secondary-background-color has-text-color has-background has-link-color wp-elements-1 is-layout-flow wp-container-core-group-is-layout-23162e80 wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-99ac50d1 wp-block-group-is-layout-flex\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p class=\"has-medium-small-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">Download our AI Strategy Playbook:<\/p>\n<\/div>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul style=\"padding-right:0;padding-left:0\" class=\"wp-block-list\">\n<li class=\"has-small-font-size\"><strong>Learn why AI projects often fail<\/strong> (and how to avoid it).<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Follow 10 clear steps<\/strong> for a strong AI plan.<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Focus on solving business problems<\/strong> (not just using AI).<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Find the best AI uses for <em>your<\/em> business<\/strong> (includes 100+ examples).<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul style=\"padding-right:0;padding-left:0\" class=\"wp-block-list\">\n<li class=\"has-small-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><strong>Learn how to measure AI results<\/strong> (GenAI projects average ~3.7x return).<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Get your tech foundations ready<\/strong> (Cloud, Data, and AI Security).<\/li>\n\n\n\n<li class=\"has-small-font-size\" style=\"padding-top:0;padding-bottom:0\"><strong>Help your team adapt to AI<\/strong> (and see how we train our staff).<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Use AI responsibly<\/strong> (covering fairness, bias, and environmental thoughts).<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-5446dffb wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/devoteam.info\/whitepaper\/ai-strategy-playbook\/\">Download your free AI Playbook<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-sources\">Sources:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/services.google.com\/fh\/files\/misc\/2025_ai_trends_retail.pdf\">Google Cloud AI Trends 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.forrester.com\/report\/the-outlook-for-the-retail-industry-in-2024-and-beyond\/RES181567?ref_search=0_1738327588055\">The Outlook for the Retail Industry &#8211; Forrester<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ehi.org\/wissen\/publikationen\/?query=%2a&amp;sort=PostDate%3Adesc&amp;filter=TypeEHI%3APublikationen&amp;useCache=false&amp;sid=UNyVFw5Pt3AkUTDOEp87oZmJIzCGUj\" target=\"_blank\" rel=\"noreferrer noopener\">EHI Study<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.accenture.com\/content\/dam\/accenture\/final\/accenture-com\/document-2\/Accenture-Unleashing-The-Power-Of-Generative-AI-In-Retail-Report.pdf\">Unleashing the Power of Generative AI in Retail &#8211; Accenture<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.snowflake.com\/en\/blog\/partners-bring-generative-ai-industries\/\">Bring GenAI to life across Industries &#8211; Snowflake<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/medium.com\/@infinitylearnings1201\/100-days-of-retail-data-and-analytics-on-databricks-day-2-the-role-of-data-in-modern-retail-and-a79e3e1b793d\">75 days of Retail Data and Analytics on Databricks<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence is rapidly transforming the retail industry. 75% of retail executives considering generative AI crucial for revenue growth and 72% planning to use it to reinvent their operations (Accenture). Forrester projects the global retail market to exceed $28 trillion by 2028, with AI emerging as a key investment priority alongside retail media and mobile [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[905],"tags":[],"industry":[1598],"class_list":["post-553387","expert-view","type-expert-view","status-publish","hentry","category-ai","industry-retail-lu"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-2 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">Expert View<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/lu\/expert-view\/artificial-intelligence-how-to-use-ai-in-retail\/\" target=\"_self\" >Artificial Intelligence: How to use AI in Retail<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Artificial Intelligence: How to use AI in Retail | Devoteam<\/title>\n<meta name=\"description\" content=\"AI in retail is transforming customer experiences and boosting revenue growth. Discover how this technology is revolutionising the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devoteam.info\/lu\/expert-view\/artificial-intelligence-how-to-use-ai-in-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artificial Intelligence: How to use AI in Retail\" \/>\n<meta property=\"og:description\" content=\"AI in retail is transforming customer experiences and boosting revenue growth. Discover how this technology is revolutionising the industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/devoteam.info\/lu\/expert-view\/artificial-intelligence-how-to-use-ai-in-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Devoteam\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-12T08:13:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-2061752205.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/artificial-intelligence-how-to-use-ai-in-retail\\\/\",\"url\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/artificial-intelligence-how-to-use-ai-in-retail\\\/\",\"name\":\"Artificial Intelligence: How to use AI in Retail | Devoteam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/artificial-intelligence-how-to-use-ai-in-retail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/artificial-intelligence-how-to-use-ai-in-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/devoteam.info\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/AI-in-Retail-2-1024x575.jpg\",\"datePublished\":\"2025-03-05T09:12:00+00:00\",\"dateModified\":\"2025-06-12T08:13:55+00:00\",\"description\":\"AI in retail is transforming customer experiences and boosting revenue growth. Discover how this technology is revolutionising the industry.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/artificial-intelligence-how-to-use-ai-in-retail\\\/#breadcrumb\"},\"inLanguage\":\"en-LU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/artificial-intelligence-how-to-use-ai-in-retail\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-LU\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/artificial-intelligence-how-to-use-ai-in-retail\\\/#primaryimage\",\"url\":\"https:\\\/\\\/devoteam.info\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/AI-in-Retail-2-1024x575.jpg\",\"contentUrl\":\"https:\\\/\\\/devoteam.info\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/AI-in-Retail-2-1024x575.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/artificial-intelligence-how-to-use-ai-in-retail\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expert View\",\"item\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Artificial Intelligence: How to use AI in Retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/#website\",\"url\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/\",\"name\":\"Devoteam\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-LU\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Artificial Intelligence: How to use AI in Retail | Devoteam","description":"AI in retail is transforming customer experiences and boosting revenue growth. Discover how this technology is revolutionising the industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/devoteam.info\/lu\/expert-view\/artificial-intelligence-how-to-use-ai-in-retail\/","og_locale":"en_US","og_type":"article","og_title":"Artificial Intelligence: How to use AI in Retail","og_description":"AI in retail is transforming customer experiences and boosting revenue growth. Discover how this technology is revolutionising the industry.","og_url":"https:\/\/devoteam.info\/lu\/expert-view\/artificial-intelligence-how-to-use-ai-in-retail\/","og_site_name":"Devoteam","article_modified_time":"2025-06-12T08:13:55+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-2061752205.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/devoteam.info\/lu\/expert-view\/artificial-intelligence-how-to-use-ai-in-retail\/","url":"https:\/\/devoteam.info\/lu\/expert-view\/artificial-intelligence-how-to-use-ai-in-retail\/","name":"Artificial Intelligence: How to use AI in Retail | Devoteam","isPartOf":{"@id":"https:\/\/devoteam.info\/lu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/devoteam.info\/lu\/expert-view\/artificial-intelligence-how-to-use-ai-in-retail\/#primaryimage"},"image":{"@id":"https:\/\/devoteam.info\/lu\/expert-view\/artificial-intelligence-how-to-use-ai-in-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/03\/AI-in-Retail-2-1024x575.jpg","datePublished":"2025-03-05T09:12:00+00:00","dateModified":"2025-06-12T08:13:55+00:00","description":"AI in retail is transforming customer experiences and boosting revenue growth. Discover how this technology is revolutionising the industry.","breadcrumb":{"@id":"https:\/\/devoteam.info\/lu\/expert-view\/artificial-intelligence-how-to-use-ai-in-retail\/#breadcrumb"},"inLanguage":"en-LU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/devoteam.info\/lu\/expert-view\/artificial-intelligence-how-to-use-ai-in-retail\/"]}]},{"@type":"ImageObject","inLanguage":"en-LU","@id":"https:\/\/devoteam.info\/lu\/expert-view\/artificial-intelligence-how-to-use-ai-in-retail\/#primaryimage","url":"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/03\/AI-in-Retail-2-1024x575.jpg","contentUrl":"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/03\/AI-in-Retail-2-1024x575.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/devoteam.info\/lu\/expert-view\/artificial-intelligence-how-to-use-ai-in-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/devoteam.info\/lu\/"},{"@type":"ListItem","position":2,"name":"Expert View","item":"https:\/\/devoteam.info\/lu\/expert-view\/"},{"@type":"ListItem","position":3,"name":"Artificial Intelligence: How to use AI in Retail"}]},{"@type":"WebSite","@id":"https:\/\/devoteam.info\/lu\/#website","url":"https:\/\/devoteam.info\/lu\/","name":"Devoteam","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/devoteam.info\/lu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-LU"}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"lea.mitteaux","author_link":"https:\/\/devoteam.info\/lu\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Artificial intelligence is rapidly transforming the retail industry. 75% of retail executives considering generative AI crucial for revenue growth and 72% planning to use it to reinvent their operations (Accenture). Forrester projects the global retail market to exceed $28 trillion by 2028, with AI emerging as a key investment priority alongside retail media and mobile&hellip;","_links":{"self":[{"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/expert-view\/553387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/expert-view"}],"about":[{"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/types\/expert-view"}],"version-history":[{"count":0,"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/expert-view\/553387\/revisions"}],"wp:attachment":[{"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/media?parent=553387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/categories?post=553387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/tags?post=553387"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/industry?post=553387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}