{"id":812456,"date":"2026-01-06T14:12:38","date_gmt":"2026-01-06T13:12:38","guid":{"rendered":"https:\/\/www.devoteam.com\/expert-view\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\/"},"modified":"2026-02-05T11:06:20","modified_gmt":"2026-02-05T10:06:20","slug":"rethinking-value-from-roi-to-voi-in-the-age-of-ai","status":"publish","type":"expert-view","link":"https:\/\/devoteam.info\/lu\/expert-view\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\/","title":{"rendered":"Rethinking Value: From ROI to VOI in the Age of AI"},"content":{"rendered":"\n<p class=\"wp-block-yoast-seo-estimated-reading-time yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">11<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ROI has been our comfort metric for decades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It gave leaders a shared language, boards a sense of control, and investment committees a clear equation: return minus investment, divided by investment, multiplied by 100. It works well when cause and effect are stable, when benefits can be isolated, and when timelines are predictable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So let me be very clear: <strong>ROI is not dead<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, when it comes to AI, ROI is no longer the primary measurement, or at least not initially. Not because financial discipline is optional, but because the shape and timing of value has changed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI is not a classic project investment. It is a capability, capacity and a mindset shift. And those shifts do not behave like quarterly-deliverable programs.<\/p>\n\n\n\n<div class=\"wp-block-group has-gray-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-03cab32d wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>What you&#8217;ll read in this article<\/h2><ul><li><a href=\"#h-why-traditional-roi-becomes-fragile-in-ai\" data-level=\"2\">Why Traditional ROI Becomes Fragile in AI<\/a><\/li><li><a href=\"#h-voi-is-not-a-replacement-for-roi-it-is-the-bridge-to-it\" data-level=\"2\">VOI Is Not a Replacement for ROI &#8211; It is the Bridge to It<\/a><\/li><li><a href=\"#h-the-golden-eggs-problem-leaders-still-invest-like-time-is-abundant\" data-level=\"2\">The Golden Eggs Problem: Leaders Still Invest Like Time Is Abundant<\/a><\/li><li><a href=\"#h-value-no-longer-comes-from-optimisation-alone\" data-level=\"2\">Value No Longer Comes from Optimisation Alone<\/a><\/li><li><a href=\"#h-the-present-is-too-fast-for-wait-and-see\" data-level=\"2\">The Present Is Too Fast for \u201cWait and See\u201d<\/a><\/li><li><a href=\"#h-the-devoteam-ai-investment-framework-a-useful-reality-check\" data-level=\"2\">The Devoteam AI Investment Framework: A Useful Reality Check<\/a><\/li><li><a href=\"#h-literacy-is-the-ultimate-value-multiplier\" data-level=\"2\">Literacy Is the Ultimate Value Multiplier<\/a><\/li><li><a href=\"#h-ai-transformation-is-not-a-digital-project-with-people-involved\" data-level=\"2\">AI Transformation Is Not a Digital Project With People Involved<\/a><\/li><li><a href=\"#h-from-outside-the-box-to-without-a-box\" data-level=\"2\">From \u201cOutside the Box\u201d to \u201cWithout a Box\u201d<\/a><\/li><li><a href=\"#h-the-real-shift-from-measuring-returns-to-creating-conditions\" data-level=\"2\">The Real Shift: From Measuring Returns to Creating Conditions<\/a><\/li><li><a href=\"#h-in-a-nutshell-the-world-can-no-longer-be-captured-on-x-and-y-axes\" data-level=\"2\">In a Nutshell : The World Can No Longer be Captured on X and Y Axes<\/a><\/li><\/ul><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-traditional-roi-becomes-fragile-in-ai\"><strong>Why Traditional ROI Becomes Fragile in AI<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/AI-ROI-measurement-remains-complex-and-often-stagnant.-Why.jpg\" alt=\"\" class=\"wp-image-801384\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/AI-ROI-measurement-remains-complex-and-often-stagnant.-Why.jpg 1920w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/AI-ROI-measurement-remains-complex-and-often-stagnant.-Why-300x169.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/AI-ROI-measurement-remains-complex-and-often-stagnant.-Why-1024x576.jpg 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/AI-ROI-measurement-remains-complex-and-often-stagnant.-Why-768x432.jpg 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/AI-ROI-measurement-remains-complex-and-often-stagnant.-Why-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The issue is not that ROI is wrong. The issue is that ROI assumes conditions that AI routinely breaks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Delayed returns:<\/strong> AI initiatives can take months (sometimes longer) before producing measurable business impact.<\/li>\n\n\n\n<li><strong>Adoption-dependent value:<\/strong> AI creates value only when people trust it, use it, and know what they are doing, so enablement (or the traditional change management) becomes part of the value equation, not a side activity.<\/li>\n\n\n\n<li><strong>Complex attribution:<\/strong> AI often improves outcomes across multiple functions and steps in the value chain, making it difficult to isolate the \u201cone benefit\u201d from the \u201cone investment.\u201d<\/li>\n\n\n\n<li><strong>Intangible benefits:<\/strong> Many of the earliest, strongest effects of AI show up as decision quality, speed, customer experience, or workforce empowerment, those advantages that are real but do not immediately convert into revenue lines.<\/li>\n\n\n\n<li><strong>Hidden variable costs:<\/strong> Data work, integration, training, governance, and ongoing operations are not \u201cextras\u201d; they are the investment. Yet they are often hard to quantify upfront.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWhile 65% organisations report positive returns on generative AI investments, the broader landscape of AI ROI measurement remains complex and often stagnant.\u201d<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">&#8211; Dataiku Report<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Value Is Created at Inference, Not Deployment<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI also challenges ROI because value is not created at design or deployment time. Value is created when AI is actually <strong>used<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This moment, known as inference, is where:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>decisions are augmented,<\/li>\n\n\n\n<li>workflows change,<\/li>\n\n\n\n<li>and behaviour shifts.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-style-column-box-shadow has-gray-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a9070b44 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<figure class=\"wp-block-image size-large is-resized wp-duotone-red-devoteam\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/citation-a-droite.svg\" alt=\"Quote\" class=\"wp-image-208\" style=\"width:28px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">If AI is not inferencing at scale, there is no adoption, no transformation, and ultimately no value, regardless of how advanced the technology may be.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-color has-alpha-channel-opacity has-gray-background-color has-background is-style-separator-dotted is-style-default\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium)\"\/>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-fe6f0742 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"223\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/Patricia-Milheiro.jpg\" alt=\"image of Patricia Milheiro, Strategy and Engagement at AI Agency Devoteam\" class=\"wp-image-6069\" style=\"border-radius:100px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/Patricia-Milheiro.jpg 223w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/Patricia-Milheiro-150x150.jpg 150w\" sizes=\"auto, (max-width: 223px) 100vw, 223px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-0f66ae2b wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Patr\u00edcia Milheiro<br>AI Agency Strategy Director at Devoteam<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If you demand classic ROI certainty too early, you often get one of two outcomes:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You kill high-potential initiatives prematurely.<\/li>\n\n\n\n<li>You underinvest in the enablers that would have unlocked scale.<br><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-voi-is-not-a-replacement-for-roi-it-is-the-bridge-to-it\"><strong>VOI Is Not a Replacement for ROI &#8211; It is the Bridge to It<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is where <strong>VOI (Value of Investment)<\/strong> becomes essential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">VOI does not deny financial accountability. It reorganises it. It is the discipline of answering a better question:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What value does this investment unlock &#8211; now, next, and later &#8211; and for whom?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">VOI recognises that AI creates value in layers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Some value is <strong>tangible<\/strong> (cost savings, productivity, revenue).<\/li>\n\n\n\n<li>Some value is <strong>intangible but decisive<\/strong> (faster decisions, better service, trust, resilience, talent uplift).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ROI measures what you can cleanly count today. VOI measures what you are deliberately building so that ROI becomes inevitable tomorrow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a world where the present is already moving at the speed we once reserved for the future, leaders need both. But they need them in the right order.<\/p>\n\n\n\n<div class=\"wp-block-group has-gray-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-03cab32d wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h4 class=\"wp-block-heading\" id=\"h-what-is-voi\">? What is VOI? <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>VOI (Value of Investment)<\/strong> is a holistic framework that expands beyond traditional ROI to measure both tangible financial gains and intangible assets like organisational agility, decision speed, and readiness. It evaluates value across multiple time horizons: now, next, and later. VOI acts as a bridge that justifies investing in capabilities today to ensure financial returns tomorrow.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-golden-eggs-problem-leaders-still-invest-like-time-is-abundant\"><strong>The Golden Eggs Problem: Leaders Still Invest Like Time Is Abundant<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Every leader faces the same fundamental question: <br><strong>Where do I put my golden eggs?<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Traditionally, the answer leaned toward <strong>predictability<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proven business lines<\/li>\n\n\n\n<li>Clear efficiency gains<\/li>\n\n\n\n<li>Short-cycle returns<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But AI does not reward the typical safe allocation. AI rewards <strong>strategic concentration<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-group is-style-column-box-shadow has-gray-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a9070b44 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<figure class=\"wp-block-image size-large is-resized wp-duotone-red-devoteam\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/citation-a-droite.svg\" alt=\"Quote\" class=\"wp-image-208\" style=\"width:28px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Many organisations spread their AI budgets thin, a pilot here, a tool there, a small experiment everywhere. And they call it progress. In reality, it is diffusion.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-color has-alpha-channel-opacity has-gray-background-color has-background is-style-separator-dotted is-style-default\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium)\"\/>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-fe6f0742 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"223\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/Patricia-Milheiro.jpg\" alt=\"image of Patricia Milheiro, Strategy and Engagement at AI Agency Devoteam\" class=\"wp-image-6069\" style=\"border-radius:100px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/Patricia-Milheiro.jpg 223w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/Patricia-Milheiro-150x150.jpg 150w\" sizes=\"auto, (max-width: 223px) 100vw, 223px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-0f66ae2b wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Patr\u00edcia Milheiro<br>AI Agency Strategy Director at Devoteam<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Transformation requires <strong>focus<\/strong> because <strong>value compounds when:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ownership is clear,<\/li>\n\n\n\n<li>business priorities are explicit,<\/li>\n\n\n\n<li>growth vision is understood,<\/li>\n\n\n\n<li>and successful patterns become repeatable.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is why the \u201cAI for all\u201d approach often produces activity but not impact. The reality is, bluntly, a trap: organisations run many pilots without measurable impact because no one owns transformation end-to-end.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">VOI forces a tougher conversation: <strong>what are the few bets that change the trajectory of the organisation?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-value-no-longer-comes-from-optimisation-alone\"><strong>Value No Longer Comes from Optimisation Alone<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In stable environments, value comes from optimisation.<br>In volatile environments, value comes from <strong>optionality, which relies on agility, adaptability, strategic capacity, and resilience.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI creates value not only by reducing costs or increasing output, but by expanding strategic capacity:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>faster sensing of signals,<\/li>\n\n\n\n<li>faster decision loops,<\/li>\n\n\n\n<li>faster reallocation of resources,<\/li>\n\n\n\n<li>and faster organisational learning.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is why \u201cpreparing for the future\u201d is no longer a visionary statement. It is a survival mechanism. Because the truth is: <strong>the present is too quick and unpredictable to rely on yesterday\u2019s measurement models.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-present-is-too-fast-for-wait-and-see\"><strong>The Present Is Too Fast for \u201cWait and See\u201d<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-e1c2d32d wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large);padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-style-column-box-shadow has-border-color is-layout-flow wp-container-core-column-is-layout-413fa631 wp-block-column-is-layout-flow\" style=\"border-color:#e3e3ea;border-width:1px;border-radius:15px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);box-shadow:var(--wp--preset--shadow--natural)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-main-color has-text-color has-link-color has-medium-small-font-size wp-elements-1 wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:0;font-style:normal;font-weight:600\">A dangerous leadership instinct today is the illusion of optional delay:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019ll wait until the technology matures.\u201d<br>\u201cI\u2019ll wait until ROI is clearer.\u201d<br>\u201cI\u2019ll wait until others prove it works.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-left has-main-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:0\">By the time clarity arrives, the advantage has moved.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-column-box-shadow has-border-color has-base-background-color has-background is-layout-flow wp-container-core-column-is-layout-413fa631 wp-block-column-is-layout-flow\" style=\"border-color:#e3e3ea;border-width:1px;border-radius:15px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);box-shadow:var(--wp--preset--shadow--natural)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-main-color has-text-color has-link-color has-medium-small-font-size wp-elements-3 wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:0;font-style:normal;font-weight:600\">AI compounds in organisations that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>learn faster,<\/li>\n\n\n\n<li>institutionalise what works,<\/li>\n\n\n\n<li>and build capability rather than collect pilots.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-main-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:0\">VOI captures this reality because it treats learning, readiness, and adoption as value, not as \u201cnice-to-haves.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-devoteam-ai-investment-framework-a-useful-reality-check\"><strong>The Devoteam AI Investment Framework: A Useful Reality Check<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1084\" height=\"607\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2026\/01\/How-we-calculate-VOI-Devoteam-AI-Investment-Framework.png\" alt=\"How we calculate VOI with Devoteam's AI Investment Framework\n\nEvaluating the ROI of AI projects involves balancing the benefits achieved against the complexities and costs of implementation.\n\nA structured framework for calculating AI ROI focuses on two core categories: the investment required and the return generated.\n\" class=\"wp-image-811001\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2026\/01\/How-we-calculate-VOI-Devoteam-AI-Investment-Framework.png 1084w, https:\/\/devoteam.info\/wp-content\/uploads\/2026\/01\/How-we-calculate-VOI-Devoteam-AI-Investment-Framework-300x168.png 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2026\/01\/How-we-calculate-VOI-Devoteam-AI-Investment-Framework-1024x573.png 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2026\/01\/How-we-calculate-VOI-Devoteam-AI-Investment-Framework-768x430.png 768w\" sizes=\"auto, (max-width: 1084px) 100vw, 1084px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most common reasons AI initiatives disappoint is simple: leaders assume AI is a technology spend. The real news is &#8211; it is not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Devoteam AI Investment Framework makes this explicit by structuring investment across the lifecycle into four pillars: <strong>Technology, Data, People, and Governance<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This matters because value collapses if one pillar is missing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Technology<\/strong> without data becomes a demo.<\/li>\n\n\n\n<li><strong>Data<\/strong> without people becomes an unused asset.<\/li>\n\n\n\n<li><strong>People<\/strong> without governance become a risk.<\/li>\n\n\n\n<li><strong>Governance<\/strong> without real adoption becomes bureaucracy.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The Dynamic Nature of TCO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is where Total Cost of Ownership (TCO) must be understood as dynamic, not static.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In AI, costs evolve with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>adoption,<\/li>\n\n\n\n<li>inference usage,<\/li>\n\n\n\n<li>maturity,<\/li>\n\n\n\n<li>and literacy.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rising operational costs are not always a warning sign; in many cases, they reflect real usage and embedded value. <strong>The risk is not cost growth, the risk is low usage driven by poor enablement.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the AI ecosystem, the more you use, the more you spend, but the more value it can bring. Having said that, we should monitor it\u2014specifically through FinOps\u2014and identify how to optimise the solution, ensuring that usage remains high in a more cost-efficient way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The framework also forces honesty about cost across stages: environment setup, implementation, and ongoing operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it forces maturity about return: <strong>tangible and intangible<\/strong>, because AI returns are inherently multifaceted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words: this is not an \u201cROI calculator.\u201d It is an investment truth serum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-literacy-is-the-ultimate-value-multiplier\"><strong>Literacy Is the Ultimate Value Multiplier<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Here is what too many organisations underestimate:<br><strong>The more AI-literate an organisation is, the more value it can perceive and capture.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">AI value is not self-evident; it must be interpreted, trusted, and operationalised.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-af26547e wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium);padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-style-column-box-shadow has-border-color is-layout-flow wp-container-core-column-is-layout-413fa631 wp-block-column-is-layout-flow\" style=\"border-color:#e3e3ea;border-width:1px;border-radius:15px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);box-shadow:var(--wp--preset--shadow--natural)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-main-color has-text-color has-link-color has-medium-small-font-size wp-elements-5 wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:0;font-style:normal;font-weight:600\">Without literacy, teams either:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>overtrust AI (risk), or<\/li>\n\n\n\n<li>undertrust AI (waste), or<\/li>\n\n\n\n<li>treat it as \u201cjust another tool\u201d (missed leverage).<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-column-box-shadow has-border-color has-base-background-color has-background is-layout-flow wp-container-core-column-is-layout-413fa631 wp-block-column-is-layout-flow\" style=\"border-color:#e3e3ea;border-width:1px;border-radius:15px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);box-shadow:var(--wp--preset--shadow--natural)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-main-color has-text-color has-link-color has-medium-small-font-size wp-elements-6 wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:0;font-style:normal;font-weight:600\">With literacy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>leaders ask better questions,<\/li>\n\n\n\n<li>teams identify higher-value use cases,<\/li>\n\n\n\n<li>adoption accelerates,<\/li>\n\n\n\n<li>and value becomes visible sooner.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This is why literacy is not only training, it is <strong>economic enablement<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When people know what to do, how to do it, and where AI truly fits, the organisation stops debating whether value exists and starts scaling it. It goes beyond the human in the loop, to making the loop more human.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-transformation-is-not-a-digital-project-with-people-involved\"><strong>AI Transformation Is Not a Digital Project With People Involved<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Let\u2019s be clear, <strong>AI transformations are people projects enabled by technology.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-af26547e wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium);padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-style-column-box-shadow has-border-color is-layout-flow wp-container-core-column-is-layout-413fa631 wp-block-column-is-layout-flow\" style=\"border-color:#e3e3ea;border-width:1px;border-radius:15px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);box-shadow:var(--wp--preset--shadow--natural)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>AI changes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how work is performed,<\/li>\n\n\n\n<li>how decisions are made,<\/li>\n\n\n\n<li>what skills matter,<\/li>\n\n\n\n<li>how roles evolve,<\/li>\n\n\n\n<li>and how trust is built.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-column-box-shadow has-border-color has-base-background-color has-background is-layout-flow wp-container-core-column-is-layout-413fa631 wp-block-column-is-layout-flow\" style=\"border-color:#e3e3ea;border-width:1px;border-radius:15px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);box-shadow:var(--wp--preset--shadow--natural)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">So the <strong>leadership<\/strong> levers shift too:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>from communication as broadcast to communication as <strong>continuous sensemaking and provide comfort to fail <\/strong>and redo,<\/li>\n\n\n\n<li>from periodic retraining to <strong>ongoing capability building<\/strong>,<\/li>\n\n\n\n<li>from top-down change plans to <strong>adaptive change leadership<\/strong>.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This is why change management is not a \u201cphase.\u201d It is a value engine. I can even risk saying that the \u201cold\u201dchange management is just a static way of looking at this reinvention of our world. Because we do not manage change as before. We enable organisations to realise value from AI, continuously.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-outside-the-box-to-without-a-box\"><strong>From \u201cOutside the Box\u201d to \u201cWithout a Box\u201d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We like to tell leaders to \u201cthink outside the box.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That advice assumes the box still exists, <strong>that the world can no longer be captured on traditional X and Y axes, this or that, binary choices with clear edges<\/strong>. And it does not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The world is no longer X &amp; Y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI dissolves boundaries:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>between functions,<\/li>\n\n\n\n<li>between strategy and execution,<\/li>\n\n\n\n<li>between planning and learning,<\/li>\n\n\n\n<li>between human judgment and machine augmentation.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge now is not to think outside constraints, but to lead in a world <strong>without predefined constraints<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-group is-style-column-box-shadow has-gray-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a9070b44 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<figure class=\"wp-block-image size-large is-resized wp-duotone-red-devoteam\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/citation-a-droite.svg\" alt=\"Quote\" class=\"wp-image-208\" style=\"width:28px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">VOI is one of the few lenses that actually fit that reality because it does not pretend that value is always immediate, isolated, or purely financial.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-color has-alpha-channel-opacity has-gray-background-color has-background is-style-separator-dotted is-style-default\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium)\"\/>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-fe6f0742 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"223\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/Patricia-Milheiro.jpg\" alt=\"image of Patricia Milheiro, Strategy and Engagement at AI Agency Devoteam\" class=\"wp-image-6069\" style=\"border-radius:100px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/Patricia-Milheiro.jpg 223w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/Patricia-Milheiro-150x150.jpg 150w\" sizes=\"auto, (max-width: 223px) 100vw, 223px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-0f66ae2b wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Patr\u00edcia Milheiro<br>AI Agency Strategy Director at Devoteam<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-real-shift-from-measuring-returns-to-creating-conditions\"><strong>The Real Shift: From Measuring Returns to Creating Conditions<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is the leadership shift AI demands:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th>From<\/th><th>To<\/th><\/tr><\/thead><tbody><tr><td>Measuring outcomes after the fact<\/td><td>Creating conditions where outcomes become inevitable<\/td><\/tr><tr><td>Proving value once certainty exists<\/td><td>Investing in value ahead of certainty<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">ROI still has its role, especially once solutions are stable, adopted, and scaled. But VOI is how you make the early and mid-stage decisions that determine whether ROI will ever arrive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because in a world where the present moves faster than our old models of planning, leaders do not win by predicting better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They win by building organisations that are prepared for <strong>more futures than one<\/strong>. In other words, they win by building organisations that can adapt and perform well across different possible futures, not just one predicted scenario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that is what it means to lead, <strong>without a box, designing the AI journey as the path unfolds.<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-a-nutshell-the-world-can-no-longer-be-captured-on-x-and-y-axes\"><strong>In a Nutshell<\/strong>: The World Can No Longer be Captured on X and Y Axes<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI is not changing how we calculate value; instead it is changing <strong>what value looks like<\/strong>.<\/li>\n\n\n\n<li>ROI still matters, but it comes too late to guide the decisions that truly shape success. VOI helps leaders decide <strong>where to invest, what to prioritise, and how to prepare<\/strong>, in a world where change is constant and outcomes are not linear.<\/li>\n\n\n\n<li>Value today comes from business levers, focus, from people who understand what they are doing, and from organisations that invest in capabilities before certainty exists. It comes from literacy, trust, and the ability to adapt faster than the environment around us.<\/li>\n\n\n\n<li><strong>Leadership<\/strong> is no longer about predicting the future, it is about building organisations that can create value across many possible futures, starting now.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-style-column-box-shadow has-gray-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a9070b44 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<figure class=\"wp-block-image size-large is-resized wp-duotone-red-devoteam\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/citation-a-droite.svg\" alt=\"Quote\" class=\"wp-image-208\" style=\"width:28px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>The world can no longer be captured on X and Y axes. <\/strong>The box no longer exists.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">AI demands a richer understanding of creating and managing value, and for that, we have VOI.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-color has-alpha-channel-opacity has-gray-background-color has-background is-style-separator-dotted is-style-default\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium)\"\/>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-fe6f0742 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"223\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/Patricia-Milheiro.jpg\" alt=\"image of Patricia Milheiro, Strategy and Engagement at AI Agency Devoteam\" class=\"wp-image-6069\" style=\"border-radius:100px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/Patricia-Milheiro.jpg 223w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/Patricia-Milheiro-150x150.jpg 150w\" sizes=\"auto, (max-width: 223px) 100vw, 223px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-0f66ae2b wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Patr\u00edcia Milheiro<br>AI Agency Strategy Director at Devoteam<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-continue-reading\">Continue Reading<\/h3>\n\n\n<div class=\"article-previews-container article-preview-4x items-4\">\n  <div class=\"magazine-container article-previews\">\n    <div class=\"article-previews-items\">\n      <ol class=\"grid\">\n                  <li class=\"col col-1\">\n            <a href=\"https:\/\/devoteam.info\/lu\/expert-view\/people-centric-ai-the-heart-of-ai-transformation\/\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/10\/GettyImages-1219940948_edited-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"People Centric AI\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/10\/GettyImages-1219940948_edited-1.jpg 2560w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/10\/GettyImages-1219940948_edited-1-300x169.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/10\/GettyImages-1219940948_edited-1-1024x576.jpg 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/10\/GettyImages-1219940948_edited-1-768x432.jpg 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/10\/GettyImages-1219940948_edited-1-1536x864.jpg 1536w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/10\/GettyImages-1219940948_edited-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>              <div class=\"content\">\n                <div class=\"badge\">Expert View<\/div>\n                <p class=\"excerpt\">AI Transformation: Why Putting People First is Key<\/p>\n              <\/div>\n            <\/a>\n          <\/li>\n                  <li class=\"col col-2\">\n            <a href=\"https:\/\/devoteam.info\/lu\/expert-view\/ai-at-our-service\/\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/05\/AI-Strategy.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/05\/AI-Strategy.jpg 1920w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/05\/AI-Strategy-300x200.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/05\/AI-Strategy-1024x683.jpg 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/05\/AI-Strategy-768x512.jpg 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/05\/AI-Strategy-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>              <div class=\"content\">\n                <div class=\"badge\">Expert View<\/div>\n                <p class=\"excerpt\">AI At Our Service<\/p>\n              <\/div>\n            <\/a>\n          <\/li>\n                  <li class=\"col col-3\">\n            <a href=\"https:\/\/devoteam.info\/lu\/expert-view\/designed-to-serve-putting-human-purpose-at-the-heart-of-ai\/\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-2166007614.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-2166007614.jpg 1920w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-2166007614-300x200.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-2166007614-1024x683.jpg 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-2166007614-768x512.jpg 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/11\/GettyImages-2166007614-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>              <div class=\"content\">\n                <div class=\"badge\">Expert View<\/div>\n                <p class=\"excerpt\">Designed to Serve: Putting Human Purpose at the Heart of AI<\/p>\n              <\/div>\n            <\/a>\n          <\/li>\n                  <li class=\"col col-4\">\n            <a href=\"https:\/\/devoteam.info\/lu\/expert-view\/why-your-next-tech-hire-should-be-a-psychologist\/\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"891\" height=\"561\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion.webp 891w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion-300x189.webp 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion-768x484.webp 768w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/>              <div class=\"content\">\n                <div class=\"badge\">Expert View<\/div>\n                <p class=\"excerpt\">Why Your Next Tech Hire Should Be a Psychologist<\/p>\n              <\/div>\n            <\/a>\n          <\/li>\n              <\/ol>\n    <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Patr\u00edcia Milheiro argues that traditional ROI metrics are insufficient for capturing the true impact of AI due to its unpredictable and non-linear nature. She introduces the Value of Investment (VOI) framework, which serves as a strategic bridge by accounting for intangible benefits like organisational agility, decision speed, and workforce empowerment. <\/p>\n","protected":false},"featured_media":749714,"template":"","categories":[905,1635],"tags":[],"industry":[],"class_list":["post-812456","expert-view","type-expert-view","status-publish","has-post-thumbnail","hentry","category-ai","category-strategy"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/devoteam.info\/lu\/expert-view\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\/\" target=\"_self\" ><img width=\"891\" height=\"561\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Rethinking Value: From ROI to VOI in the Age of AI\" style=\"aspect-ratio:4\/3;width:100%;object-fit:cover;\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion.webp 891w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion-300x189.webp 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion-768x484.webp 768w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><\/a><\/figure>\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-7 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">Expert View<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/lu\/expert-view\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\/\" target=\"_self\" >Rethinking Value: From ROI to VOI in the Age of AI<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rethinking Value: From ROI to VOI in the Age of AI | Devoteam<\/title>\n<meta name=\"description\" content=\"Traditional ROI metrics are insufficient for capturing the impact of AI. The Value of Investment (VOI) framework serves as a strategic bridge by accounting for intangible benefits like organisational agility, decision speed, and workforce empowerment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devoteam.info\/lu\/expert-view\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rethinking Value: From ROI to VOI in the Age of AI\" \/>\n<meta property=\"og:description\" content=\"Traditional ROI metrics are insufficient for capturing the impact of AI. The Value of Investment (VOI) framework serves as a strategic bridge by accounting for intangible benefits like organisational agility, decision speed, and workforce empowerment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/devoteam.info\/lu\/expert-view\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Devoteam\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T10:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"891\" \/>\n\t<meta property=\"og:image:height\" content=\"561\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\\\/\",\"url\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\\\/\",\"name\":\"Rethinking Value: From ROI to VOI in the Age of AI | Devoteam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/devoteam.info\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Patricia-Milheiro-Fusion.webp\",\"datePublished\":\"2026-01-06T13:12:38+00:00\",\"dateModified\":\"2026-02-05T10:06:20+00:00\",\"description\":\"Traditional ROI metrics are insufficient for capturing the impact of AI. The Value of Investment (VOI) framework serves as a strategic bridge by accounting for intangible benefits like organisational agility, decision speed, and workforce empowerment.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\\\/#breadcrumb\"},\"inLanguage\":\"en-LU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\\\/\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-LU\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\\\/#primaryimage\",\"url\":\"https:\\\/\\\/devoteam.info\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Patricia-Milheiro-Fusion.webp\",\"contentUrl\":\"https:\\\/\\\/devoteam.info\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Patricia-Milheiro-Fusion.webp\",\"width\":891,\"height\":561},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expert View\",\"item\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/expert-view\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Rethinking Value: From ROI to VOI in the Age of AI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/#website\",\"url\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/\",\"name\":\"Devoteam\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/devoteam.info\\\/lu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-LU\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Rethinking Value: From ROI to VOI in the Age of AI | Devoteam","description":"Traditional ROI metrics are insufficient for capturing the impact of AI. The Value of Investment (VOI) framework serves as a strategic bridge by accounting for intangible benefits like organisational agility, decision speed, and workforce empowerment.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/devoteam.info\/lu\/expert-view\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\/","og_locale":"en_US","og_type":"article","og_title":"Rethinking Value: From ROI to VOI in the Age of AI","og_description":"Traditional ROI metrics are insufficient for capturing the impact of AI. The Value of Investment (VOI) framework serves as a strategic bridge by accounting for intangible benefits like organisational agility, decision speed, and workforce empowerment.","og_url":"https:\/\/devoteam.info\/lu\/expert-view\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\/","og_site_name":"Devoteam","article_modified_time":"2026-02-05T10:06:20+00:00","og_image":[{"width":891,"height":561,"url":"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/devoteam.info\/lu\/expert-view\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\/","url":"https:\/\/devoteam.info\/lu\/expert-view\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\/","name":"Rethinking Value: From ROI to VOI in the Age of AI | Devoteam","isPartOf":{"@id":"https:\/\/devoteam.info\/lu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/devoteam.info\/lu\/expert-view\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\/#primaryimage"},"image":{"@id":"https:\/\/devoteam.info\/lu\/expert-view\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion.webp","datePublished":"2026-01-06T13:12:38+00:00","dateModified":"2026-02-05T10:06:20+00:00","description":"Traditional ROI metrics are insufficient for capturing the impact of AI. The Value of Investment (VOI) framework serves as a strategic bridge by accounting for intangible benefits like organisational agility, decision speed, and workforce empowerment.","breadcrumb":{"@id":"https:\/\/devoteam.info\/lu\/expert-view\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\/#breadcrumb"},"inLanguage":"en-LU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/devoteam.info\/lu\/expert-view\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\/"]}],"accessibilityFeature":["tableOfContents"]},{"@type":"ImageObject","inLanguage":"en-LU","@id":"https:\/\/devoteam.info\/lu\/expert-view\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\/#primaryimage","url":"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion.webp","contentUrl":"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion.webp","width":891,"height":561},{"@type":"BreadcrumbList","@id":"https:\/\/devoteam.info\/lu\/expert-view\/rethinking-value-from-roi-to-voi-in-the-age-of-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/devoteam.info\/lu\/"},{"@type":"ListItem","position":2,"name":"Expert View","item":"https:\/\/devoteam.info\/lu\/expert-view\/"},{"@type":"ListItem","position":3,"name":"Rethinking Value: From ROI to VOI in the Age of AI"}]},{"@type":"WebSite","@id":"https:\/\/devoteam.info\/lu\/#website","url":"https:\/\/devoteam.info\/lu\/","name":"Devoteam","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/devoteam.info\/lu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-LU"}]}},"uagb_featured_image_src":{"full":["https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion.webp",891,561,false],"thumbnail":["https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion-150x150.webp",150,150,true],"medium":["https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion-300x189.webp",300,189,true],"medium_large":["https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion-768x484.webp",768,484,true],"large":["https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion.webp",891,561,false],"1536x1536":["https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion.webp",891,561,false],"2048x2048":["https:\/\/devoteam.info\/wp-content\/uploads\/2025\/10\/Patricia-Milheiro-Fusion.webp",891,561,false]},"uagb_author_info":{"display_name":"wcraye","author_link":"https:\/\/devoteam.info\/lu\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Patr\u00edcia Milheiro argues that traditional ROI metrics are insufficient for capturing the true impact of AI due to its unpredictable and non-linear nature. She introduces the Value of Investment (VOI) framework, which serves as a strategic bridge by accounting for intangible benefits like organisational agility, decision speed, and workforce empowerment.","_links":{"self":[{"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/expert-view\/812456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/expert-view"}],"about":[{"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/types\/expert-view"}],"version-history":[{"count":1,"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/expert-view\/812456\/revisions"}],"predecessor-version":[{"id":833577,"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/expert-view\/812456\/revisions\/833577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/media\/749714"}],"wp:attachment":[{"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/media?parent=812456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/categories?post=812456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/tags?post=812456"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/devoteam.info\/lu\/wp-json\/wp\/v2\/industry?post=812456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}