{"id":594393,"date":"2025-04-28T10:00:00","date_gmt":"2025-04-28T08:00:00","guid":{"rendered":"https:\/\/www.devoteam.com\/success-story\/moosend-mobilising-to-accelerate-cloud-migration\/"},"modified":"2025-04-28T10:00:00","modified_gmt":"2025-04-28T08:00:00","slug":"moosend-mobilising-to-accelerate-cloud-migration","status":"publish","type":"success-story","link":"https:\/\/devoteam.info\/lu\/success-story\/moosend-mobilising-to-accelerate-cloud-migration\/","title":{"rendered":"Moosend: Mobilising to Accelerate Cloud Migration"},"content":{"rendered":"\n

About Moosend<\/h2>\n\n\n\n

Moosend<\/a> is an email marketing and automation platform. It offers a range of tools and features designed to help businesses create, send, and track email campaigns effectively. It aims to simplify email marketing processes, improve engagement with subscribers, and help companies to achieve their marketing goals through effective email campaigns and automation.<\/p>\n\n\n\n

Sitecore acquired Moosend<\/a> in May 2021 to form Sitecore Marketing Automation, a key component in Sitecore\u2019s journey to accelerate the building of the industry\u2019s first fully integrated, end-to-end SaaS-based digital experience platform (DXP).<\/p>\n\n\n\n

The Challenge<\/h2>\n\n\n\n

Moosend operated its main infrastructure from a colocation facility in the Netherlands (Leaseweb) and maintained several services in a secondary location, Frankfurt (Hetzner).<\/p>\n\n\n\n

Maintenance and upgrades were proving complex and time-consuming, and not being able to utilise the managed services offered by a cloud-native approach was hurting Moosend\u2019s modernisation journey.<\/p>\n\n\n\n

Scaling the infrastructure was also a challenge, and Moosend could not react efficiently to sudden growth in demand. With an impending business need to deploy to a second region and more growth to follow, it was clear that the existing infrastructure was not the correct solution.<\/p>\n\n\n\n

Having explored options to transform their underlying platform, Moosend elected to modernise and migrate to AWS.<\/strong><\/p>\n\n\n\n

The Solution<\/h2>\n\n\n\n

Ubertas comprehensively analysed Moosend\u2019s existing environment\u2019s architecture, costs, challenges, and drivers for change. Through this, the team performed dependency mapping and performance analyses on the current infrastructure and services. It then developed a well-defined mobilisation and migration plan that aligned with Moosend\u2019s specific goals and requirements.<\/p>\n\n\n\n

The proposed solution split the monolith into different microservices based on business capabilities or functionalities and utilised several migration strategies, including re-platforming and re-factoring. Key solution components are:<\/p>\n\n\n\n

Network architecture<\/em><\/strong><\/p>\n\n\n\n

Ubertas designed a hub-and-spoke network architecture using Transit Gateway in the central networking account in AWS to align with Moosend\u2019s on-prem environment and ensure connectivity between the two. The solution fully utilised AWS CloudFormation and CloudFormation macros to deploy all networking resources and transit gateway attachments in multiple regions without any manual configurations.<\/p>\n\n\n\n

Serverless architecture<\/em><\/strong><\/p>\n\n\n\n

Ubertas helped design and implement applications and systems that leverage AWS serverless services without the need to manage the underlying infrastructure. Key services used are Lambda and Fargate for compute, Amazon API Gateway for RESTful APIs, DynamoDB for NoSQL database, S3 for object storage, EventBridge for event-driven workflows, SQS and SNS for messaging services and asynchronous communication.<\/p>\n\n\n\n

Post-migration optimisation<\/em><\/strong><\/p>\n\n\n\n

Ubertas helped Moosend with post-migration optimisation of performance, cost-efficiency, security, and operational excellence\u2014this involved refining architecture where required and implementing cost-saving measures.<\/p>\n\n\n\n

Monitoring & observability<\/em><\/strong><\/p>\n\n\n\n

To gain insights into the performance, health, and behaviour of applications and infrastructure deployed on AWS, Ubertas used services like CloudWatch, integration with Zabbix and NewRelic, for APM used Amazon OpenSearch and self-managed ElasticSearch cluster on EC2s.<\/p>\n\n\n\n

Infrastructure-as-code<\/em><\/strong><\/p>\n\n\n\n

Terraform and CloudFormation were used to deploy all resources so Moosend could adopt DevOps practices, implement CI\/CD pipelines, and leverage AWS automation tools for infrastructure provisioning, configuration management, and deployment processes. Bitbucket and Terraform Cloud were used to deploy resources through pipeline runs and leveraging workspaces to deploy all resources in multiple regions keeping the runs DRY.<\/p>\n\n\n\n

The project delivered the end-to-end build of an AWS best-practice platform underpinned by the AWS Migration Acceleration Program (MAP)<\/a>, which accelerated Moosend\u2019s migration journey, reduced risks, and maximised the benefits of migrating to the AWS cloud, supplemented with AWS funding and discount initiatives.<\/p>\n\n\n\n

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\"Quote\"<\/figure>\n\n\n\n

Working with an AWS Partner gave us access to a vast wealth of knowledge and experience across AWS and its service, de-risking and accelerating our migration to the cloud.<\/p>\n\n\n\n

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Sarantis Fakaris
Engineering Director at Moosend<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

The Benefits<\/h2>\n\n\n\n

Overall, Moosend has experienced significant improvements in their operations and infrastructure through their use of AWS services and practices. <\/strong><\/p>\n\n\n\n