{"id":770196,"date":"2025-10-23T14:46:39","date_gmt":"2025-10-23T12:46:39","guid":{"rendered":"https:\/\/www.devoteam.com\/success-story\/mba-group-accelerating-client-onboarding-with-generative-ai\/"},"modified":"2025-10-23T14:46:39","modified_gmt":"2025-10-23T12:46:39","slug":"mba-group-accelerating-client-onboarding-with-generative-ai","status":"publish","type":"success-story","link":"https:\/\/devoteam.info\/lu\/success-story\/mba-group-accelerating-client-onboarding-with-generative-ai\/","title":{"rendered":"MBA Group: Accelerating Client Onboarding with Generative AI"},"content":{"rendered":"\n

The Snapshot<\/h2>\n\n\n\n
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1<\/strong><\/p>\n\n\n\n

Reduced manual template analysis time from months to hours.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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2<\/strong><\/p>\n\n\n\n

Improved accuracy, consistency, and client experience during onboarding.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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3<\/strong><\/p>\n\n\n\n

Empowered business analysts to focus on quality assurance and innovation rather than manual tasks.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

The Challenge<\/strong><\/h2>\n\n\n\n

MBA Group is a leading provider of high-volume print and digital communications, trusted by some of the UK\u2019s most recognisable brands across finance, retail, utilities and other highly regulated sectors. For over four decades, MBA has combined creativity, compliance, and data-led precision to deliver customer communications at scale across multichannel solutions.<\/p>\n\n\n\n

As MBA continues its rapid growth, there is an opportunity and necessity to improve onboarding processes, and with the rapid growth over the last 5 years there is even more emphasis on the need to onboard efficiently. Clients increasingly value visible transformation and optimisation during migration, and MBA is focused on meeting these expectations with the implementation of AI-driven efficiencies to enhance efficiency, accuracy, compliance, and data security.<\/p>\n\n\n\n

The Opportunity<\/strong><\/h2>\n\n\n\n

MBA\u2019s onboarding process involves analysing and transforming thousands of customer document
templates – ensuring every communication aligns perfectly with brand and regulatory standards.
Historically, this was a manual, time-intensive process handled by the Business Analyst (BA) team.<\/p>\n\n\n\n

By reimagining this workflow with AI, MBA saw an opportunity to:<\/p>\n\n\n\n

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  1. Accelerate onboarding from months to days.<\/li>\n\n\n\n
  2. Enhance accuracy and consistency across thousands of templates.<\/li>\n\n\n\n
  3. Elevate analysts\u2019 roles from manual extraction to value-added design, quality, and innovation.<\/li>\n\n\n\n
  4. Increase client satisfaction through faster project delivery and visible digital transformation.<\/li>\n<\/ol>\n\n\n\n

    The Solution<\/strong><\/h2>\n\n\n\n

    Partnering with Devoteam, an AWS Premier Partner, through its ADAPT programme, MBA Group
    launched a Generative AI-powered Proof of Value (PoV) designed to revolutionise client onboarding.

    The solution automatically ingests and analyses PDF templates\u2014extracting, classifying, and
    organising key content elements into a structured library. Key capabilities included:<\/p>\n\n\n\n