
Written as part of our AI Upskilling Program
This article was created as part of the Global Devoteam AI Upskilling Program, where employees share their knowledge to accelerate their learning. The program’s key objective is to provide a foundation in AI for every employee and apply these new skills in our work. Do you want to work with us? Check out our career opportunities.
With big data and AI taking the tech world by storm, building robust, scalable, and reliable data pipelines is more important than ever. But how to do it? One popular design pattern that is revolutionising how organisations manage and refine their data is the Medallion Architecture. In essence, it structures your data into three logical layers: Bronze, Silver, and Gold. Each layer adds more structure, cleanliness, and value to the data as it moves through the system. From this guide, you will learn about the benefits and use cases of medallion architecture. I will explain the purpose of each layer and present commonly used technologies.
What is Medallion Architecture?
Medallion Architecture is a structured and disciplined approach to data management within a modern data platform. Organisations can use this approach to build a robust and scalable foundation for their analytics and AI initiatives, turning raw data into a valuable and trusted asset. How do they do it? By progressively refining data through the Bronze, Silver, and Gold layers.
In simpler terms, Medallion Architecture is like running a kitchen, where each layer works like a different preparation station:
- Bronze: You receive all raw ingredients straight from farms.
- Silver: You clean, chop, and prepare the ingredients.
- Gold: You cook and plate the final dish, ready to serve!
In this analogy, every station serves a different purpose, getting the initial “input” to a structured and organised product that brings value.
Benefits of Medallion Architecture
But why would you use 3 different “preparation stations”? Here are some benefits of this approach:
- Scalability: Easily scale each layer independently.
- Flexibility: Allow different teams (Data Engineering, Data Science, BI) to work without stepping on each other.
- Data Quality: Gradually improve trust and reliability.
- Traceability: Each layer serves as a historical checkpoint.
Use Cases
| Use Case | Description |
| Retail Analytics | Ingest raw patient data, cleanse sensitive fields, and prepare analytics for improving patient outcomes. |
| Healthcare Data Lakes | Capture market feeds, cleanse and enrich them, and aggregate for real-time risk scoring. |
| IoT Data Management | Capture high-frequency sensor data, cleanse anomalies, and aggregate insights for predictive maintenance. |
| Financial Risk Analysis | Capture market feeds, cleanse and enrich them, aggregate for real-time risk scoring. |
Medallion Architecture Layers Explained
Bronze Layer – Raw Data Ingestion
Purpose:
The Bronze Layer is where the raw, unfiltered data lands first. Think of it as your “data landing zone”.
- It captures data exactly as received from source systems (e.g., APIs, databases, IoT sensors).
- Data might be semi-structured (JSON, XML), unstructured (logs, images), or structured (CSV, Parquet).
- Little to no transformation is applied here.
Example Sources:
- Kafka topics
- CRM systems (Salesforce, HubSpot)
- IoT device streams
- External data vendors
Typical Activities:
- Timestamping the ingestion
- Adding source metadata
- Basic validation (e.g., schema check)
Silver Layer – Cleansed and Enriched Data
Purpose
The Silver Layer refines the raw data into a more usable, trusted format ?.
- Cleanses (e.g., removes duplicates, corrects wrong values)
- Applies schema enforcement (standardise types, fields)
- Joins multiple raw tables (optional)
- Enriches data (e.g., add customer tiers, geo-mapping)
At this stage, business logic starts to appear, but it’s kept simple and modular.
Typical Activities:
- Handling missing values
- De-duplicating records
- Joining multiple data sources
- Adding reference data (e.g., mapping country codes to names)
Example:
In a retail company, Silver tables might join the raw sales data with customer demographics, creating a standardised view of transactions.
Gold Layer – Business-Level Aggregations and Insights
Purpose:
The Gold Layer is designed for analytics and decision-making ?.
- Data is now highly structured, trusted, and business-ready.
- Often optimised for reporting, ML models, or API outputs.
- Tailored for specific departments (finance, sales, marketing).
Typical Activities:
- Aggregations (e.g., total sales per region)
- Complex calculations (e.g., churn prediction features)
- Denormalizations (flattening tables for fast queries)
- Preparing machine learning datasets
Example:
- A Gold Sales Dashboard for executives showing revenue trends
- A Customer Lifetime Value (CLV) dataset for marketing targeting
- A Product Recommendation Model training dataset
Key Technologies Used
Here are some technologies often used in Medallion Architecture based on purpose.
- Storage:
- AWS S3 / Azure Data Lake / Google Cloud Storage
- AWS S3 / Azure Data Lake / Google Cloud Storage
- Processing:
- Databricks (Delta Lake), Apache Spark
- Databricks (Delta Lake), Apache Spark
- Orchestration:
- Apache Airflow, Azure Data Factory
- Apache Airflow, Azure Data Factory
- Visualisation:
- Power BI, Tableau, Looker
- Power BI, Tableau, Looker
Conclusion: Not withouth limits
As you hopefully have seen, the journey from raw data to actionable insight is complex, but it doesn’t have to be chaotic. The Medallion Architecture provides an elegant and effective roadmap for this process. By moving data through the Bronze, Silver, and Gold layers, you create a system that is robust, scalable, and inherently trustworthy.
This approach empowers data engineers, analysts, and scientists to work more efficiently and confidently in the quality of the data they are using. However, it is not perfect or the only approach. There are some limitations, including organisational bottlenecks, technical constraints related to data platforms or issues with scalability. If you want to read more about the potential issues with this Medallion Architecture, see our guide to AI & Agentic-ready data platforms.
Ready to Turn Your Data to Gold?
Contact our experts to get your data AI-ready! Explore our success stories and discover you can build a scalable, flexible, and utterly reliable data foundation.
