{"id":594686,"date":"2025-04-10T15:54:08","date_gmt":"2025-04-10T13:54:08","guid":{"rendered":"https:\/\/www.devoteam.com\/ebook\/the-ultimate-servicenow-crm-playbook\/"},"modified":"2025-04-10T15:54:08","modified_gmt":"2025-04-10T13:54:08","slug":"the-ultimate-servicenow-crm-playbook","status":"publish","type":"book","link":"https:\/\/devoteam.info\/me\/ebook\/the-ultimate-servicenow-crm-playbook\/","title":{"rendered":"The ultimate ServiceNow CRM playbook: Maximise your sales &amp; service"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-gray-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-921a10a8 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-a5e3bee9 wp-block-columns-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--x-large);padding-right:var(--wp--preset--spacing--x-large);padding-bottom:var(--wp--preset--spacing--x-large);padding-left:var(--wp--preset--spacing--x-large);flex-basis:50%\"><div class=\"breadcrumbs align wp-block-bcn-breadcrumb-trail has-text-color has-background\" vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\">\n\t<span><\/span>\n\t<span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Go to Devoteam.\" href=\"https:\/\/devoteam.info\/me\/\" class=\"home\" ><span property=\"name\">Devoteam<\/span><\/a><meta property=\"position\" content=\"1\"><\/span><span class=\"separator\"><\/span><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Go to Insights.\" href=\"https:\/\/devoteam.info\/me\/insights\/\" class=\"post-root post post-post\" aria-current=\"page\"><span property=\"name\">Insights<\/span><\/a><meta property=\"position\" content=\"2\"><\/span><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/servicenow-logo.svg\" alt=\"\" class=\"wp-image-231\" style=\"width:218px;height:auto\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading has-x-large-font-size\" id=\"h-the-ultimate-servicenow-crm-playbook-maximise-your-sales-amp-service\">The ultimate ServiceNow CRM playbook:<br>Maximise your sales &amp; service<\/h1>\n\n\n\n<p class=\"has-link-color has-base-font-size wp-elements-1 wp-block-paragraph\">In today&#8217;s rapidly evolving business landscape, cultivating strong customer relationships is essential for enduring success. This playbook offers <strong>actionable strategies to effectively use ServiceNow CRM, transforming your sales, service, and field operations.<\/strong> <\/p>\n\n\n\n<p class=\"has-link-color has-base-font-size wp-elements-2 wp-block-paragraph\">Discover how to navigate the complexities of CRM implementation and optimisation, paving the way for sustainable growth and enhanced customer loyalty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>By downloading our e-book, you\u2019ll gain insights into:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The core capabilities of the ServiceNow CRM platform for driving commercial growth<\/li>\n\n\n\n<li>Strategic implementation planning for your ServiceNow CRM roadmap to success<\/li>\n\n\n\n<li>Practical steps to optimise sales operations, enhance customer service, and streamline field service within ServiceNow CRM<\/li>\n\n\n\n<li>Strategies for scaling your CRM strategy and future-proofing your business with ServiceNow<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#download\">Download<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/The-ultimate-ServiceNow-CRM-playbook.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The ultimate ServiceNow CRM playbook: Maximise your sales &amp; service\" style=\"aspect-ratio:4\/3;width:100%;height:100%;width:100%;object-fit:cover;\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/The-ultimate-ServiceNow-CRM-playbook.jpg 2560w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/The-ultimate-ServiceNow-CRM-playbook-300x200.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/The-ultimate-ServiceNow-CRM-playbook-1024x683.jpg 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/The-ultimate-ServiceNow-CRM-playbook-768x512.jpg 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/The-ultimate-ServiceNow-CRM-playbook-1536x1024.jpg 1536w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/The-ultimate-ServiceNow-CRM-playbook-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-66be3e8f wp-block-columns-is-layout-flex\" id=\"download\" style=\"padding-top:var(--wp--preset--spacing--x-large);padding-bottom:var(--wp--preset--spacing--x-large)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"729\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/sn_csm-ebook_mockup-1024x729.png\" alt=\"\" class=\"wp-image-574532\" style=\"width:656px;height:auto\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/sn_csm-ebook_mockup-1024x729.png 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/sn_csm-ebook_mockup-300x213.png 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/sn_csm-ebook_mockup-768x546.png 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/sn_csm-ebook_mockup-1536x1093.png 1536w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/sn_csm-ebook_mockup.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n\n\t<div class=\"wp-block-lp-hubspot-form\">\n\n\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/v2.js\"><\/script>\n\t\t<script>hbspt.forms.create({region: \"eu1\",portalId: \"25597129\",formId: \"e458fa14-0457-468a-bfca-a2a1ccad7f54\",version: \"V2_PRERELEASE\"});<\/script>\n\t<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--medium)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-gray-light-background-color has-background-dim-100 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1236\" class=\"wp-block-cover__image-background wp-image-9030\" alt=\"\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/CoE.jpg\" style=\"object-position:55% 55%\" data-object-fit=\"cover\" data-object-position=\"55% 55%\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/CoE.jpg 1920w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/CoE-300x193.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/CoE-1024x659.jpg 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/CoE-768x494.jpg 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/CoE-1536x989.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-3cc11b3a wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-ee94ed11 wp-block-columns-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\" style=\"font-style:normal;font-weight:500\"><strong>Our newsletter<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-main-color has-text-color has-link-color has-x-large-font-size wp-elements-4\" id=\"h-don-t-miss-out-on-the-servicenow-focused-events-and-insights\">Don&#8217;t miss out on the ServiceNow-focused<strong> events and insights<\/strong>.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n\t<div class=\"wp-block-lp-hubspot-form\">\n\n\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/v2.js\"><\/script>\n\t\t<script>hbspt.forms.create({region: \"eu1\",portalId: \"25597129\",formId: \"a67765a5-60df-42dd-a315-ee2e2685eac2\",version: \"V2_PRERELEASE\"});<\/script>\n\t<\/div>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The ultimate ServiceNow CRM playbook:Maximise your sales &amp; service In today&#8217;s rapidly evolving business landscape, cultivating strong customer relationships is essential for enduring success. This playbook offers actionable strategies to effectively use ServiceNow CRM, transforming your sales, service, and field operations. Discover how to navigate the complexities of CRM implementation and optimisation, paving the way [&hellip;]<\/p>\n","protected":false},"featured_media":574572,"template":"","categories":[2880,2379],"tags":[],"industry":[],"class_list":["post-594686","book","type-book","status-publish","has-post-thumbnail","hentry","category-customer-workflows-me","category-servicenow-me"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/devoteam.info\/me\/ebook\/the-ultimate-servicenow-crm-playbook\/\" target=\"_self\" ><img width=\"2560\" height=\"1707\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/The-ultimate-ServiceNow-CRM-playbook.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The ultimate ServiceNow CRM playbook: Maximise your sales &amp; service\" style=\"aspect-ratio:4\/3;width:100%;object-fit:cover;\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/The-ultimate-ServiceNow-CRM-playbook.jpg 2560w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/The-ultimate-ServiceNow-CRM-playbook-300x200.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/The-ultimate-ServiceNow-CRM-playbook-1024x683.jpg 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/The-ultimate-ServiceNow-CRM-playbook-768x512.jpg 768w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/The-ultimate-ServiceNow-CRM-playbook-1536x1024.jpg 1536w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/04\/The-ultimate-ServiceNow-CRM-playbook-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-7 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">E-book<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/me\/ebook\/the-ultimate-servicenow-crm-playbook\/\" target=\"_self\" >The ultimate ServiceNow CRM playbook: Maximise your sales &amp; service<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The ultimate ServiceNow CRM playbook: Maximise your sales &amp; service | Devoteam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devoteam.info\/me\/ebook\/the-ultimate-servicenow-crm-playbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The ultimate ServiceNow CRM playbook: Maximise your sales &amp; service\" \/>\n<meta property=\"og:description\" content=\"The ultimate ServiceNow CRM playbook:Maximise your sales &amp; service In today&#8217;s rapidly evolving business landscape, cultivating strong customer relationships is essential for enduring success. 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This playbook offers actionable strategies to effectively use ServiceNow CRM, transforming your sales, service, and field operations. Discover how to navigate the complexities of CRM implementation and optimisation, paving the way&hellip;","_links":{"self":[{"href":"https:\/\/devoteam.info\/me\/wp-json\/wp\/v2\/book\/594686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devoteam.info\/me\/wp-json\/wp\/v2\/book"}],"about":[{"href":"https:\/\/devoteam.info\/me\/wp-json\/wp\/v2\/types\/book"}],"version-history":[{"count":0,"href":"https:\/\/devoteam.info\/me\/wp-json\/wp\/v2\/book\/594686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devoteam.info\/me\/wp-json\/wp\/v2\/media\/574572"}],"wp:attachment":[{"href":"https:\/\/devoteam.info\/me\/wp-json\/wp\/v2\/media?parent=594686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devoteam.info\/me\/wp-json\/wp\/v2\/categories?post=594686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devoteam.info\/me\/wp-json\/wp\/v2\/tags?post=594686"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/devoteam.info\/me\/wp-json\/wp\/v2\/industry?post=594686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}