{"id":833148,"date":"2025-12-05T12:37:43","date_gmt":"2025-12-05T11:37:43","guid":{"rendered":"https:\/\/www.devoteam.com\/success-story\/hypebeast-saves-3-million-annually-with-gemini-enterprise\/"},"modified":"2025-12-05T12:37:43","modified_gmt":"2025-12-05T11:37:43","slug":"hypebeast-saves-3-million-annually-with-gemini-enterprise","status":"publish","type":"success-story","link":"https:\/\/devoteam.info\/me\/success-story\/hypebeast-saves-3-million-annually-with-gemini-enterprise\/","title":{"rendered":"Cutting Costs, Not Style: Hypebeast Saves $3 Million Annually with Gemini Enterprise"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull feature-boxes has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-033faf9f wp-block-group-is-layout-constrained\" style=\"margin-top:0px;padding-top:var(--wp--preset--spacing--small);padding-right:0;padding-bottom:var(--wp--preset--spacing--small);padding-left:0\">\n<div class=\"wp-block-group alignwide is-vertical is-layout-flex wp-container-core-group-is-layout-b99ecfb1 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-text-align-left\">The snapshot<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-e3ca69fe wp-block-columns-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px\">\n<div class=\"wp-block-column is-style-column-box-shadow has-border-color has-base-background-color has-background is-layout-flow wp-container-core-column-is-layout-413fa631 wp-block-column-is-layout-flow\" style=\"border-color:#e3e3ea;border-width:1px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<p class=\"has-primary-color has-text-color has-link-color has-xxx-large-font-size wp-elements-1 wp-block-paragraph\"><strong>1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">Instant information retrieval saved each merchandiser approximately 30 hours to 60 hours every month.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-column-box-shadow has-border-color has-base-background-color has-background is-layout-flow wp-container-core-column-is-layout-413fa631 wp-block-column-is-layout-flow\" style=\"border-color:#e3e3ea;border-width:1px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<p class=\"has-primary-color has-text-color has-link-color has-xxx-large-font-size wp-elements-2 wp-block-paragraph\"><strong>2<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">Optimised logistics tracking resulted in a operational cost reduction of around $2 million to $3 million USD per year.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-column-box-shadow has-border-color has-base-background-color has-background is-layout-flow wp-container-core-column-is-layout-413fa631 wp-block-column-is-layout-flow\" style=\"border-color:#e3e3ea;border-width:1px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<p class=\"has-primary-color has-text-color has-link-color has-xxx-large-font-size wp-elements-3 wp-block-paragraph\"><strong>3<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">Automated editorial workflows reclaim 4,500 hours annually for the journalist team to focus on more complex, investigative pieces.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-hypebeast\"><strong>About Hypebeast<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hypebeast.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hypebeast<\/a> is a global platform within<strong> the fashion and media industries.<\/strong> It combines editorial news with commerce. Hypebeast reaches audiences across North America, Europe and the Asia Pacific.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-challenge\"><strong>The Challenge<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hypebeast faced distinct operational challenges due to the scale of its global operations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Logistics Visibility:<\/strong> Merchandisers tracked inventory individually using isolated Excel and Google Sheets. It was difficult to identify the location of items at any given point, making stock management challenging.<\/li>\n\n\n\n<li><strong>Communication and decision-making: <\/strong>Merchandiser communicated via email and Slack to locate stock (whether on a ship, plane, or truck), which took up to one week. Due to time zone differences, decision-making data was often hours or days out of date, resulting in missed opportunities for high-demand fashion items.<\/li>\n\n\n\n<li><strong>Content Bottlenecks:<\/strong> Journalists spent excessive time manually processing press releases to write factual, structured articles. This administrative burden prevented them from focusing on high-value investigative journalism and opinion pieces.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-style-column-box-shadow has-gray-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a9070b44 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<figure class=\"wp-block-image size-large is-resized wp-duotone-red-devoteam\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/citation-a-droite.svg\" alt=\"Quote\" class=\"wp-image-208\" style=\"width:28px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">A challenge we had was the line of communication between different merchandisers. Due to different time zones, the information they needed was often out of date by hours or even days.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-color has-alpha-channel-opacity has-gray-background-color has-background is-style-separator-dotted is-style-default\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium)\"\/>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-fe6f0742 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/Sami-Rahman-Profile-Picture.jpg\" alt=\"\" class=\"wp-image-793475\" style=\"aspect-ratio:1;width:67px;height:auto\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/Sami-Rahman-Profile-Picture.jpg 800w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/Sami-Rahman-Profile-Picture-300x300.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/Sami-Rahman-Profile-Picture-150x150.jpg 150w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/Sami-Rahman-Profile-Picture-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-0f66ae2b wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\"><strong>Sami Rahman,<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Director of Data &amp; AI, Hypebeast<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-goal\"><strong>The Goal<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hypebeast aimed to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Achieve real-time visibility <\/strong>into global inventory to secure sales on fast-moving stock.<\/li>\n\n\n\n<li><strong>Improve communication<\/strong> and decision-making.<\/li>\n\n\n\n<li><strong>Democratise AI,<\/strong> empowering non-technical staff to use infrastructure without needing programming skills.<\/li>\n\n\n\n<li><strong>Automate the creation <\/strong>of routine news articles to maximise journalist productivity.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Solution<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hypebeast chose Devoteam as a strategic partner to implement <a href=\"https:\/\/devoteam.info\/me\/expert-view\/gemini-enterprise-guide\/\"><strong>Gemini Enterprise<\/strong><\/a> (<a href=\"https:\/\/devoteam.info\/me\/expert-view\/google-agentspace-becomes-gemini-enterprise-your-guide\/\">formerly Google Agentspace<\/a>) and ensure a successful adoption. Using Gemini Enterprise, Hypebeast were able to address the following challenges:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Merchandising Transformation:<\/strong> Devoteam\u2019s experts first began the project by uploading Excel spreadsheets that contain real-time inventory insights into a centralised Google Drive that connects seamlessly to Hypebeast\u2019s Gemini Enterprise instance. This synchronisation enables Hypebeast\u2019s merchandisers to use Gemini Enterprise to interact with the inventory data by simply asking natural language questions such as, \u201cWhere is this pallet of sneakers today?\u201d or \u201cIs this order of socks on track for delivery?\u201d and receive instant answers.&nbsp;<\/li>\n\n\n\n<li><strong>Media Automation:<\/strong> Devoteam assisted Hypebeast in developing an automated workflow for the editorial team. When a press release in a PDF arrives at a tracked email address, Gemini Enterprise reads the document, generates a structured article that matches Hypebeast\u2019s brand voice, and deploys it on their website.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The style of this implementation allowed the platform to remain flexible. It did not require a complete overhaul of user behaviour; staff could continue using the applications they are comfortable with (i.e. Excel), while the agentic AI layer handled the complex information retrieval and processing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Methodology<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The implementation followed a methodology of <strong>user empowerment and simplification<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Phased Adoption Strategy: <\/strong>Hypebeast\u2019s teams were first introduced to the platform for simpler, high-value tasks like document search, multimodal content summarisation and email generation. This strategy allowed the wider team to realise immediate productivity gains, creating positive momentum for more concentrated use.&nbsp;<\/li>\n\n\n\n<li><strong>Democratisation:<\/strong> The strategy focused on empowering all the staff to set up their own connectors and workflows.<\/li>\n\n\n\n<li><strong>Integration, not Replacement:<\/strong> Rather than forcing a new rigid platform, the methodology leveraged existing data repositories (Google Sheets) but unified them in a central drive to make them accessible to the AI.<\/li>\n\n\n\n<li><strong>Agile Change Management:<\/strong> Devoteam identified high-impact, repetitive tasks (like document search or content summarisation) and applied Gemini Enterprise specifically to remove those manual barriers.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-style-column-box-shadow has-gray-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a9070b44 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<figure class=\"wp-block-image size-large is-resized wp-duotone-red-devoteam\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/citation-a-droite.svg\" alt=\"Quote\" class=\"wp-image-208\" style=\"width:28px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">We had previously developed our own suite of AI infrastructure. However, to be able to use that infrastructure, you needed to be technical. Once we deployed Gemini Enterprise, we actually <strong>empowered a lot more staff<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-color has-alpha-channel-opacity has-gray-background-color has-background is-style-separator-dotted is-style-default\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium)\"\/>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-fe6f0742 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/Sami-Rahman-Profile-Picture.jpg\" alt=\"\" class=\"wp-image-793475\" style=\"aspect-ratio:1;width:67px;height:auto\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/Sami-Rahman-Profile-Picture.jpg 800w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/Sami-Rahman-Profile-Picture-300x300.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/Sami-Rahman-Profile-Picture-150x150.jpg 150w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/Sami-Rahman-Profile-Picture-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-0f66ae2b wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\"><strong>Sami Rahman,<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Director of Data &amp; AI, Hypebeast<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Result<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The implementation of <a href=\"https:\/\/devoteam.info\/google-cloud-gemini-enterprise\/\">Gemini Enterprise<\/a> delivered immediate, quantifiable impacts on Hypebeast\u2019s bottom line and operational speed.<\/p>\n\n\n\n<p class=\"has-medium-small-font-size wp-block-paragraph\"><strong>Logistics &amp; Supply Chain:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Speed increased:<\/strong> Information retrieval time dropped from <strong>one week to seconds<\/strong>.<\/li>\n\n\n\n<li><strong>Time saved:<\/strong> The solution saves approximately <strong>60 hours per merchandiser per month<\/strong> across a team of 40.<\/li>\n\n\n\n<li><strong>Headcount efficiency:<\/strong> The improved decision-making and tracking resulted in approximately <strong>30 fewer personnel <\/strong>within the logistics supply chain.<\/li>\n\n\n\n<li><strong>Cost reduction:<\/strong> These efficiencies result in financial savings of approximately <strong>$2 million &#8211; $3 million USD per year<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-gray-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9010a372 wp-block-group-is-layout-constrained\" style=\"border-radius:23px\">\n<div class=\"wp-block-columns alignfull alignwide is-layout-flex wp-container-core-columns-is-layout-d9a9b88b wp-block-columns-is-layout-flex\" style=\"border-radius:23px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large);flex-basis:500px\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"h-prefer-to-hear-it-from-the-source\">Prefer to hear it from the source?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-base-font-size wp-block-paragraph\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Watch\u00a0<strong>Sami Rahman<\/strong>\u00a0(Director of Data &amp; AI at Hypebeast) explain the impressive gains Gemini Enterprise brought to their logistics and supply cha<\/span>in.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/devoteam.info\/me\/google-cloud\/#contact\">Contact us to start your success story<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-container-core-column-is-layout-87188489 wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;box-shadow:var(--wp--preset--shadow--deep);flex-basis:300px\">\n<figure class=\"wp-block-embed alignright is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hypebeast Saves $3 million annually with Gemini Enterprise &amp; Devoteam\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/UNXBtlBstc4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-small-font-size wp-block-paragraph\"><strong>Journalism &amp; Content:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hours reclaimed:<\/strong> The automated press release workflow saves <strong>4,500 hours a year<\/strong> previously spent on manual writing.<\/li>\n\n\n\n<li><strong>Strategic value:<\/strong> Journalists have shifted their focus from administrative writing to investigative journalism and opinion pieces, enhancing the quality of the publication&#8217;s output.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-gray-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9010a372 wp-block-group-is-layout-constrained\" style=\"border-radius:23px\">\n<div class=\"wp-block-columns alignfull alignwide is-layout-flex wp-container-core-columns-is-layout-d9a9b88b wp-block-columns-is-layout-flex\" style=\"border-radius:23px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large);flex-basis:500px\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"h-there-s-more\">There&#8217;s more!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-base-font-size wp-block-paragraph\">Go behind the scenes with <strong>Sami Rahman<\/strong> <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">(Director of Data &amp; AI at Hypebeast)<\/span> as he explains how Hypebeast revolutionised their content creation and journalism with Gemini Enterprise.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/devoteam.info\/me\/google-cloud\/#contact\">Contact us to start your success story<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-container-core-column-is-layout-87188489 wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;box-shadow:var(--wp--preset--shadow--deep);flex-basis:300px\">\n<figure class=\"wp-block-embed alignright is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hypebeast&amp;apos;s Journalists Save 4,500 hours per year with Gemini Enterprise\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/xmswrd3DTUs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-column-box-shadow has-gray-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a9070b44 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<figure class=\"wp-block-image size-large is-resized wp-duotone-red-devoteam\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/citation-a-droite.svg\" alt=\"Quote\" class=\"wp-image-208\" style=\"width:28px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">We saved 4,500 hours a year on writing press release articles. That frees up our journalists to do more investigative journalism and write more opinion pieces, which is what they actually prefer doing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-color has-alpha-channel-opacity has-gray-background-color has-background is-style-separator-dotted is-style-default\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium)\"\/>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-fe6f0742 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/Sami-Rahman-Profile-Picture.jpg\" alt=\"\" class=\"wp-image-793475\" style=\"aspect-ratio:1;width:67px;height:auto\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/Sami-Rahman-Profile-Picture.jpg 800w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/Sami-Rahman-Profile-Picture-300x300.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/Sami-Rahman-Profile-Picture-150x150.jpg 150w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/Sami-Rahman-Profile-Picture-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-0f66ae2b wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\"><strong>Sami Rahman,<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Director of Data &amp; AI, Hypebeast<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Curious about how Gemini Enterprise addresses other retail challenges? Read the expert-written <a href=\"https:\/\/devoteam.info\/me\/expert-view\/solve-3-retail-challenges-with-gemini-enterprise\/\">in-depth article <\/a>(featuring a demo of the platform in action!)<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull has-parallax\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--xxx-large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--xxx-large);padding-left:var(--wp--preset--spacing--large)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-main-background-color has-background-dim-70 has-background-dim\"><\/span><div class=\"wp-block-cover__image-background wp-image-7229 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/devoteam.info\/wp-content\/uploads\/2024\/05\/Surfer-001-copy.jpg)\"><\/div><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-ea3f966a wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d064aeaa wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading\" id=\"h-your-success-starts-here\"><strong>Your Success Starts Here<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-left-color:var(--wp--preset--color--base);border-left-style:solid;border-left-width:2px;padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--x-large);flex-basis:70%\">\n<div class=\"wp-block-group is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-9819b1f7 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--x-small)\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Partner with Devoteam to leverage award-winning tech expertise, agile execution, and a culture of continuous learning.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/devoteam.info\/get-in-touch\/\">Get in touch<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The snapshot 1 Instant information retrieval saved each merchandiser approximately 30 hours to 60 hours every month. 2 Optimised logistics tracking resulted in a operational cost reduction of around $2 million to $3 million USD per year. 3 Automated editorial workflows reclaim 4,500 hours annually for the journalist team to focus on more complex, investigative [&hellip;]<\/p>\n","protected":false},"featured_media":833149,"template":"","categories":[910,912],"tags":[2284],"industry":[2461],"class_list":["post-833148","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-ai-me","category-google-cloud-me","tag-google-cloud-me","industry-communicaton-media-entertainment-me"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/devoteam.info\/me\/success-story\/hypebeast-saves-3-million-annually-with-gemini-enterprise\/\" target=\"_self\" ><img width=\"1024\" height=\"1024\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/hypebeast.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Cutting Costs, Not Style: Hypebeast Saves $3 Million Annually with Gemini Enterprise\" style=\"aspect-ratio:4\/3;width:100%;object-fit:cover;\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/hypebeast.jpg 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/hypebeast-300x300.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/hypebeast-150x150.jpg 150w, https:\/\/devoteam.info\/wp-content\/uploads\/2025\/12\/hypebeast-768x768.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-7 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">Success story<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/me\/success-story\/hypebeast-saves-3-million-annually-with-gemini-enterprise\/\" target=\"_self\" >Cutting Costs, Not Style: Hypebeast Saves $3 Million Annually with Gemini Enterprise<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cutting Costs, Not Style: Hypebeast Saves $3 Million Annually with Gemini Enterprise | Devoteam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devoteam.info\/me\/success-story\/hypebeast-saves-3-million-annually-with-gemini-enterprise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cutting Costs, Not Style: Hypebeast Saves $3 Million Annually with Gemini Enterprise\" \/>\n<meta property=\"og:description\" content=\"The snapshot 1 Instant information retrieval saved each merchandiser 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