{"id":506115,"date":"2023-06-01T15:57:28","date_gmt":"2023-06-01T13:57:28","guid":{"rendered":"https:\/\/www.devoteam.com\/whitepaper\/o-futuro-do-analytics-tracking\/"},"modified":"2025-01-27T15:17:26","modified_gmt":"2025-01-27T14:17:26","slug":"o-futuro-do-analytics-tracking","status":"publish","type":"whitepaper","link":"https:\/\/devoteam.info\/pt\/whitepaper\/o-futuro-do-analytics-tracking\/","title":{"rendered":"O futuro do Analytics &amp; Tracking"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Vivemos num mundo orientado a dados, e as empresas, para terem sucesso, precisam de investir em sua jornada para tornarem-se data thrivers. <br><br>Neste contexto, a utiliza\u00e7\u00e3o de ferramentas de Analytics \u00e9 mandat\u00f3ria para melhor compreender os comportamentos dos clientes, atingir os objetivos e manter-se atualizado com as tend\u00eancias e insights do mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neg\u00f3cios modernos e produtos digitais combinam estrat\u00e9gia, criatividade e uma base s\u00f3lida de dados para oferecer uma melhor experi\u00eancia. Trata-se de coletar e processar os dados para definir diferentes jornadas desde a aquisi\u00e7\u00e3o do utilizador at\u00e9 a convers\u00e3o em m\u00faltiplos canais. A maioria das empresas considera essencial a medi\u00e7\u00e3o de metas omni channels e o ciclo de vida dos neg\u00f3cios para entender como projetar melhores arquiteturas de dados, experi\u00eancias digitais e processos de neg\u00f3cios que possam satisfazer os clientes e aumentar o valor de neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste Whitepaper, <strong>apresentaremos a nossa vis\u00e3o sobre o futuro do Analytics<\/strong>, a import\u00e2ncia da an\u00e1lise de dados e uma vis\u00e3o geral da nossa pr\u00f3pria framework que conta com ferramentas importantes como Google Analytics 4 (GA4) ou Adobe Analytics. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com isso, esperamos elucidar o seu caminho sobre qual a sua empresa deve seguir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Whitepaper_future-of-analytics_mockup-2.png\" alt=\"\" class=\"wp-image-10079\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Vivemos num mundo orientado a dados, e as empresas, para terem sucesso, precisam de investir em sua jornada para tornarem-se data thrivers. Neste contexto, a utiliza\u00e7\u00e3o de ferramentas de Analytics \u00e9 mandat\u00f3ria para melhor compreender os comportamentos dos clientes, atingir os objetivos e manter-se atualizado com as tend\u00eancias e insights do mercado. Neg\u00f3cios modernos e [&hellip;]<\/p>\n","protected":false},"featured_media":420752,"template":"","categories":[],"tags":[766,1912,3750],"industry":[],"class_list":["post-506115","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry","tag-cloud-native-app-development","tag-google-analytics","tag-produtos-digitais"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/devoteam.info\/pt\/whitepaper\/o-futuro-do-analytics-tracking\/\" target=\"_self\" ><img width=\"417\" height=\"469\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/devoteam_thumbnail_case_site_1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"O futuro do Analytics &amp; Tracking\" style=\"aspect-ratio:4\/3;width:100%;object-fit:cover;\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/devoteam_thumbnail_case_site_1.png 417w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/devoteam_thumbnail_case_site_1-267x300.png 267w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/><\/a><\/figure>\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-1 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">Whitepaper<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/pt\/whitepaper\/o-futuro-do-analytics-tracking\/\" target=\"_self\" >O futuro do Analytics &amp; Tracking<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O futuro do Analytics &amp; Tracking | Devoteam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devoteam.info\/pt\/whitepaper\/o-futuro-do-analytics-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O futuro do Analytics &amp; Tracking\" \/>\n<meta property=\"og:description\" content=\"Vivemos num mundo orientado a dados, e as empresas, para terem sucesso, precisam de investir em sua jornada para tornarem-se data thrivers. 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