{"id":512024,"date":"2018-11-14T11:25:46","date_gmt":"2018-11-14T10:25:46","guid":{"rendered":"https:\/\/www.devoteam.com\/expert-view\/3-ways-to-move-your-change-management-beyond-emails\/"},"modified":"2018-11-14T11:25:46","modified_gmt":"2018-11-14T10:25:46","slug":"3-ways-to-move-your-change-management-beyond-emails","status":"publish","type":"expert-view","link":"https:\/\/devoteam.info\/sk\/expert-view\/3-ways-to-move-your-change-management-beyond-emails\/","title":{"rendered":"3 Ways to move your change management beyond emails"},"content":{"rendered":"<p><strong>When conducting change initiatives, inherent to the digital transformation a lot of companies are undertaking these days, many organisations don\u2019t invest much into change management. Very often, they rely on a couple of email communications thinking that it will suffice to engage people in the change initiative and be enough to motivate, reassure, prepare and support them. As a result, their Change Management initiative fails. <\/strong><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400\">A successful change will require much more than just an email campaign. If you don\u2019t believe in change management, I\u2019d recommend that you keep reading, as I have 3 things to tell you and put you on the right track for change. <\/span><\/p>\n<h3><strong>1 &#8211; Emails won\u2019t motivate your people, change agents will<\/strong><\/h3>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3560 aligncenter\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Fourcast-Carrefour-2_LQ-1024x683-1.jpg\" alt=\"\" width=\"402\" height=\"253\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">Call them what you like: change agents, ambassadors, champions, cheerleaders\u2026 You\u2019ll need people that are onboard with your change initiative present and scattered at all levels and departments of the company. You\u2019ll generally have these allies informally but it\u2019s great to give them a name and even better, assign to them a role to play in your change initiative. These roles can be various: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Relay communication<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gather important change information<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Train other colleagues<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Support other colleagues<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Be an advocate of change within their teams<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">We recommend that you have at least one ambassador per department. Or, if you\u2019d like to quantify that, to have around 5% of ambassadors that represent the total amount of people impacted. You can\u2019t be everywhere, so why not rely on your change agents to take that on? <\/span><\/p>\n<h3><strong>2 &#8211; Emails won\u2019t take away the pain of change &#8211; support &amp; empathy will <\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Change is difficult, frustrating and painful. The <\/span><a href=\"https:\/\/www.strategy-business.com\/article\/The-Neuroscience-of-Strategic-Leadership\"><span style=\"font-weight: 400\">Neuroscience of strategic Leadership <\/span><\/a><span style=\"font-weight: 400\">conducted research that demonstrated that change can be physically painful for the brain as it needs to learn a new way of performing a specific task. This pushes it to create new neuropaths. \u201cChange itself amplifies stress and discomfort, and managers tend to underestimate the challenges inherent in implementation.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3559 aligncenter\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/adult-american-blond-1282268-1024x683-1.jpg\" alt=\"\" width=\"399\" height=\"233\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">So if your people are finding change painful, it\u2019s not because they don\u2019t support your initiative or don\u2019t believe in it! It\u2019s a normal physiologic effect that management should take into account. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Reassuring your colleagues through a cold email won\u2019t help. You\u2019ll need much more than that to make your change initiative run smoothly. What takes away the pain of change? <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A good support system: make sure that people know where and who to go for help<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Clear communication: being through a thorough email, video or town hall meeting. You\u2019ll need to communicate the practicalities of the change initiative but also state clearly what\u2019s in it for everyone? What positivity will this change bring? <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Being empathetic: something that companies and CEOs often tend to forget is to show empathy and acknowledge the pain and difficulty of carrying out the change.<\/span><\/li>\n<\/ul>\n<h3><strong>3 &#8211; Emails won\u2019t stir up excitement, visible communication initiatives &amp; actions will <\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Ever wonder why an email doesn\u2019t motivate and stir up excitement? That\u2019s simply because it\u2019s not enough! To build up momentum to the initiative, you\u2019ll need to put an extra bit of effort to make the initiative positive and fun: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Branding is an excellent way to bring life into your change initiative. Give it a cool logo, a color code, a mascot\u2026 whatever suits your company\u2019s style and culture. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make your change memorable: create a reward system, give away gadgets or organise a kick-off event, for example. The best change initiatives are the ones that your employees will remember forever\u2026 in a positive way! <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">A great example and illustration to this article is the case of one of our clients, Carrefour. We worked with them to carry out the change initiative of their migration from Outlook to Gmail, Calendar, Hangouts and Contacts. To make the initiative successful, we used ambassadors to support the change throughout the company. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The initiative was branded and the kick-off event was all about having fun in a real ball-pit!\u00a0Don\u2019t hesitate to <a href=\"https:\/\/youtu.be\/xUugUS01Zrc\">watch this video<\/a> to see how that went.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3556 aligncenter\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Fourcast-Carrefour-9_LQ-1024x683-1.jpg\" alt=\"\" width=\"471\" height=\"329\" \/><\/span><\/p>\n<p><strong>In short, for a successful change management to take place, it requires planning and intentionality so that motivation, empathy, support and excitement takes place. Sending out email communications is only one small medium in a spectrum of channels that should be applied when change initiatives are conducted.<\/strong><\/p>\n<hr \/>\n<p>At <a href=\"https:\/\/gcloud.devoteam.com\/about-us\/\">Devoteam G Cloud<\/a>, as a premier Google Cloud partner, we are specialised in change management and transforming companies large and small into future-proof workplaces. For that, we use Google Cloud solutions like G Suite as well as a proven implementation strategy and execution. But Digital Transformation is not about technology alone: with our change management efforts we make sure the transformation really takes place and sticks for everyone.<\/p>\n<p><strong><a href=\"https:\/\/gcloud.devoteam.com\/contact-us\/\">Contact us<\/a>\u00a0now, we\u2019d be delighted to have a chat about your needs and map the possibilities of G Suite &amp; Google Cloud for your company. We\u2019re curious to hear about your projects and to see how we can help!<\/strong><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/kerencastelli\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3077 size-full\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/About-the-blogger_v3_Tekengebied-1-1.png\" alt=\"About the Fourcast blogger_Keren Castelli\" width=\"3142\" height=\"768\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When conducting change initiatives, inherent to the digital transformation a lot of companies are undertaking these days, many organisations don\u2019t invest much into change management. Very often, they rely on a couple of email communications thinking that it will suffice to engage people in the change initiative and be enough to motivate, reassure, prepare and [&hellip;]<\/p>\n","protected":false},"featured_media":512025,"template":"","categories":[],"tags":[3446,2605,3104],"industry":[],"class_list":["post-512024","expert-view","type-expert-view","status-publish","has-post-thumbnail","hentry","tag-change-management-sk","tag-google-cloud-sk","tag-google-workspace-sk"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/devoteam.info\/sk\/expert-view\/3-ways-to-move-your-change-management-beyond-emails\/\" target=\"_self\" ><img width=\"1024\" height=\"683\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Fourcast-Carrefour-2_LQ-1024x683-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"3 Ways to move your change management beyond emails\" style=\"aspect-ratio:4\/3;width:100%;object-fit:cover;\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Fourcast-Carrefour-2_LQ-1024x683-1.jpg 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Fourcast-Carrefour-2_LQ-1024x683-1-300x200.jpg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Fourcast-Carrefour-2_LQ-1024x683-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-1 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">Expert View<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/sk\/expert-view\/3-ways-to-move-your-change-management-beyond-emails\/\" target=\"_self\" >3 Ways to move your change management beyond emails<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Ways to move your change management beyond emails | Devoteam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devoteam.info\/sk\/expert-view\/3-ways-to-move-your-change-management-beyond-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways to move your change management beyond emails\" \/>\n<meta property=\"og:description\" content=\"When conducting change initiatives, inherent to the digital transformation a lot of companies are undertaking these days, many organisations don\u2019t invest much into change management. 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