![\"Business](\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/photo-article-tania.png\")
<\/a><\/figure>\n\n\t\t\n\t\tThese major risks feed into each other.<\/p>\n\n\n\n
Dom Cobb, the main character of Christopher Nolan\u2019s movie \u201cInception,\u201d released in 2010, has several monologues about ideas. For Dom, ideas represent the most powerful force in the universe. He compares them to viruses: \u201cResilient\u2026highly contagious.\u201d<\/p>\n\n\n\n
Here\u2019s the trick: in contrast to brand image, which organisations engineer from scratch, business reputation management emerges from the perspectives of others. These stakeholders include individuals both inside and outside the company.<\/p>\n\n\n\n
In other words, public opinion shapes your company\u2019s reputation. Remember, people buy trust, not just products or services.<\/p>\n\n\n\n
In our digitalised and interdependent world, the rise in cyberattacks and data breaches has placed many companies in the spotlight.<\/p>\n\n\n\n
Although attacked organisations may present themselves as \u201cvictims\u201d of cybercrime, shareholders, partners, employees, and public opinion perceive these organisations as having failed to protect their assets and data properly. Thus, the concept of business reputation management becomes critical.<\/p>\n\n\n\n
When exogenous or endogenous factors trigger a crisis, security and data breaches rise to the top of the Board’s agenda.<\/p>\n\n\n\n
The four major risks feared by companies are:<\/p>\n\n\n\n
These major risks feed into each other.<\/p>\n\n\n\n
A Forbes Insights Report<\/a>, in collaboration with IBM, indicates that nearly half of all organisations\u201446 percent\u2014experience reputation and brand damage due to a security breach. Additionally, 19 percent suffer from reputational damage caused by a third-party security breach or IT system failure.<\/p>\n\n\n\n The financial impact by cost category is as follows:<\/p>\n\n\n\n However, cyberattacks and ransomware entail more than just immediate financial costs.<\/p>\n\n\n\n It remains challenging to quantify immaterial costs, such as loss of credibility, client confidence, and trust among employees and partners. Only companies that have endured significant cyberattacks can truly testify to the long-term damage they suffered.<\/p>\n\n\n\n So, how can companies avoid making headlines and reduce costs if a cyberattack occurs? Especially when ideas are \u201cResilient\u2026highly contagious.\u201d<\/p>\n\n\n\n A company facing a cyberattack has three deadly enemies:<\/p>\n\n\n\n Conversely, it can find three allies:<\/p>\n\n\n\n In the PPT Framework\u2014People, Process, Technology\u2014people represent the most valuable assets in a company. Employees handle increasingly sensitive data.<\/p>\n\n\n\n After the 2020 study <\/a>co-published with Professor Jeff Hancock from Stanford University, security company Tessian reviewed its findings in 2022, post-pandemic.<\/p>\n\n\n\n Education and tailored cyber awareness plans reduce incidents, protect reputations, and transform employees into genuine human firewalls.<\/p>\n\n\n\n If an unexpected crisis arises, corporate and operational communication should consider business as usual. Proactive and informative communication, delivered on time, is crucial for an appropriate response.<\/p>\n\n\n\n If you doubt the cost of reputation, consider Snapshot and the infamous 2018 tweet from Kylie Jenner. This single tweet caused a 6 percent drop in stock market price, equating to $1.3 billion.<\/p>\n\n\n\n Contact us to help you reduce cyber risks and protect your business.<\/p>\n\n\n\n Ideas are \u201cResilient\u2026highly contagious.\u201d Some of them are valuable, and this can benefit your business.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n Safeguard Your Brand with Reputation Management<\/p>\n\n\n\n Speak with our experts to discover how business reputation management can protect and enhance your company’s image.<\/p>\n\n\n\n Business reputation management Dom Cobb, the main character of Christopher Nolan\u2019s movie \u201cInception,\u201d released in 2010, has several monologues about ideas. For Dom, ideas represent the most powerful force in the universe. He compares them to viruses: \u201cResilient\u2026highly contagious.\u201d Here\u2019s the trick: in contrast to brand image, which organisations engineer from scratch, business reputation management […]<\/p>\n","protected":false},"featured_media":515044,"template":"","categories":[2643,2614,2635],"tags":[],"industry":[2668],"class_list":["post-515042","expert-view","type-expert-view","status-publish","has-post-thumbnail","hentry","category-business-platforms-sk","category-cybersecurity-sk","category-data-sk","industry-professional-services-sk"],"acf":[],"cards":"\n\tThe financial impact by cost category<\/h3>\n\n\n\n
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Understanding the cost of business reputation management<\/h3>\n\n\n\n
Avoiding negative headlines <\/h3>\n\n\n\n
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The importance of people, processes, and business reputation management<\/h3>\n\n\n\n
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The importance of proactive communication <\/h3>\n\n\n\n
Conclusion<\/h3>\n\n\n\n
<\/div>\n\n\n\n\n\n<\/span>![\"\"](\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/09\/digital-solutions.jpg\")
\n\n\n\n\nGet in touch<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\n\n\t\t<\/a><\/figure>\n\n\t\t\n\t\t