{"id":497376,"date":"2022-02-18T17:53:07","date_gmt":"2022-02-18T16:53:07","guid":{"rendered":"https:\/\/www.devoteam.com\/success-story\/telkomsels-journey-to-retail-intelligence-with-google\/"},"modified":"2025-04-11T15:00:24","modified_gmt":"2025-04-11T13:00:24","slug":"telkomsels-journey-to-retail-intelligence-with-google","status":"publish","type":"success-story","link":"https:\/\/devoteam.info\/sk\/success-story\/telkomsels-journey-to-retail-intelligence-with-google\/","title":{"rendered":"Telkomsel\u2019s Journey to Retail Intelligence with Google"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/telkomsel-logo.jpeg\" alt=\"\" class=\"wp-image-27709\" width=\"-101\" height=\"-67\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about\">About <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PT Telekomunikasi Selular is a public Indonesian mobile operator established in 1995 and a subsidiary of Telkom Indonesia. With its headquarters located in South Jakarta, Telkomsel is the largest mobile operator in the country, with more than 160 million customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-problem\">The Problem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Telkomsel encountered a set of challenges unique to the retail sector. Namely, the difficulty present in traditional retail stores regarding obtaining insights into the competitive landscape.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The process of gathering intelligence proved to be labour intensive and produced varying levels of accuracy. In addition to the excessive and inefficient semi-manual work hours, the management dashboards failed to display data in real-time, thus complicating and interrupting the predictability of sales, specifically in more remote areas.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Screenshot-2022-02-18-at-18.43.03.png\" alt=\"\" class=\"wp-image-27735\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-goal\">The Goal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Devoteam G Cloud experts suggested the implementation of Google Cloud products to help Telkomsel achieve their goals of efficient retail intelligence.<\/p>\n\n\n\n\t<div class=\"align wp-block-acf-quote\">\n\n\t\n\t<figure class=\"text-center\"><blockquote class=\"blockquote\"><svg width=\"49\" height=\"38\" viewBox=\"0 0 49 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M42.875 0C44.4995 0 46.0574 0.652728 47.206 1.81459C48.3547 2.97645 49 4.55228 49 6.1954V15.4885C49 17.1316 48.3547 18.7075 47.206 19.8693C46.0574 21.0312 44.4995 21.6839 42.875 21.6839H33.6875C33.6875 24.1486 34.6555 26.5123 36.3785 28.2551C38.1014 29.9979 40.4383 30.977 42.875 30.977H45.9375C46.7497 30.977 47.5287 31.3034 48.103 31.8843C48.6773 32.4652 49 33.2532 49 34.0747C49 34.8963 48.6773 35.6842 48.103 36.2651C47.5287 36.8461 46.7497 37.1724 45.9375 37.1724H42.875C38.8139 37.1724 34.9191 35.5406 32.0474 32.6359C29.1758 29.7313 27.5625 25.7917 27.5625 21.6839V6.1954C27.5625 4.55228 28.2078 2.97645 29.3565 1.81459C30.5051 0.652728 32.063 0 33.6875 0H42.875ZM15.3125 0C16.937 0 18.4949 0.652728 19.6435 1.81459C20.7922 2.97645 21.4375 4.55228 21.4375 6.1954V15.4885C21.4375 17.1316 20.7922 18.7075 19.6435 19.8693C18.4949 21.0312 16.937 21.6839 15.3125 21.6839H6.125C6.125 24.1486 7.09296 26.5123 8.81596 28.2551C10.5389 29.9979 12.8758 30.977 15.3125 30.977H18.375C19.1872 30.977 19.9662 31.3034 20.5405 31.8843C21.1148 32.4652 21.4375 33.2532 21.4375 34.0747C21.4375 34.8963 21.1148 35.6842 20.5405 36.2651C19.9662 36.8461 19.1872 37.1724 18.375 37.1724H15.3125C11.2514 37.1724 7.35658 35.5406 4.48493 32.6359C1.61328 29.7313 0 25.7917 0 21.6839V6.1954C0 4.55228 0.645313 2.97645 1.79397 1.81459C2.94263 0.652728 4.50055 0 6.125 0H15.3125Z\" fill=\"#3C3C3A\"\/>\n<\/svg><p>The recent years have seen tremendous progress in the area of deep learning and neural networks. Various AI\u2019s have surpassed expectations and demonstrated the potential of machine learning technologies. Countless AI applications have dramatically improved the performance of everyday life, in our homes or our day to day work, be it how to predict and analyse customer churn or apply intelligence to our retail.rnrnGoogle is investing heavily in these technologies, so naturally, we can expect significant innovations coming from Google soon. This is fun for us at Devoteam as we get to work together with Google on some of the most compelling business cases and mature solutions within machine learning. We can offer more innovative solutions to customers like Telkomsel.<\/p><\/blockquote><figcaption class=\"blockquote-footer\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8d39b2df wp-block-group-is-layout-flex\"><figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/devo2024.local\/wp-content\/uploads\/2024\/08\/nico-sienaert.jpg\" alt=\"\" class=\"wp-image-36180\" style=\"aspect-ratio:1;object-fit:cover;width:80px\"\/><\/figure>\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-6fa7971b wp-block-group-is-layout-flex\">\n\t<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Jimmy Jigmo<\/p>\n\t\n\t<p class=\"wp-block-paragraph\">Area Director of Asia at Devoteam G Cloud<\/p>\n\t<\/div>\n<\/div>\n<\/figcaption><\/figure>\n\t\n\t<\/div>\n\n\n\n\n\t<div class=\"align wp-block-acf-quote\">\n\n\t\n\t<figure class=\"text-center\"><blockquote class=\"blockquote\"><svg width=\"49\" height=\"38\" viewBox=\"0 0 49 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M42.875 0C44.4995 0 46.0574 0.652728 47.206 1.81459C48.3547 2.97645 49 4.55228 49 6.1954V15.4885C49 17.1316 48.3547 18.7075 47.206 19.8693C46.0574 21.0312 44.4995 21.6839 42.875 21.6839H33.6875C33.6875 24.1486 34.6555 26.5123 36.3785 28.2551C38.1014 29.9979 40.4383 30.977 42.875 30.977H45.9375C46.7497 30.977 47.5287 31.3034 48.103 31.8843C48.6773 32.4652 49 33.2532 49 34.0747C49 34.8963 48.6773 35.6842 48.103 36.2651C47.5287 36.8461 46.7497 37.1724 45.9375 37.1724H42.875C38.8139 37.1724 34.9191 35.5406 32.0474 32.6359C29.1758 29.7313 27.5625 25.7917 27.5625 21.6839V6.1954C27.5625 4.55228 28.2078 2.97645 29.3565 1.81459C30.5051 0.652728 32.063 0 33.6875 0H42.875ZM15.3125 0C16.937 0 18.4949 0.652728 19.6435 1.81459C20.7922 2.97645 21.4375 4.55228 21.4375 6.1954V15.4885C21.4375 17.1316 20.7922 18.7075 19.6435 19.8693C18.4949 21.0312 16.937 21.6839 15.3125 21.6839H6.125C6.125 24.1486 7.09296 26.5123 8.81596 28.2551C10.5389 29.9979 12.8758 30.977 15.3125 30.977H18.375C19.1872 30.977 19.9662 31.3034 20.5405 31.8843C21.1148 32.4652 21.4375 33.2532 21.4375 34.0747C21.4375 34.8963 21.1148 35.6842 20.5405 36.2651C19.9662 36.8461 19.1872 37.1724 18.375 37.1724H15.3125C11.2514 37.1724 7.35658 35.5406 4.48493 32.6359C1.61328 29.7313 0 25.7917 0 21.6839V6.1954C0 4.55228 0.645313 2.97645 1.79397 1.81459C2.94263 0.652728 4.50055 0 6.125 0H15.3125Z\" fill=\"#3C3C3A\"\/>\n<\/svg><p>We have seen the potential of democratising ML through AutoML (now a part of Vertex AI). Combining data-centric AutoML Vision and Vision API, we can extract information from marketing materials, such as posters, banners, flyers. We serve the intelligence dashboard in Looker from BigQuery storing the information. This is a breakthrough for understanding competition in retail.rnGoogle is investing heavily in these technologies, so naturally, we can expect significant innovations coming from Google soon. This is fun for us at Devoteam as we get to work together with Google on some of the most compelling business cases and mature solutions within machine learning. We can offer more innovative solutions to customers like Telkomsel.<\/p><\/blockquote><figcaption class=\"blockquote-footer\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8d39b2df wp-block-group-is-layout-flex\"><figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/devo2024.local\/wp-content\/uploads\/2024\/08\/nico-sienaert.jpg\" alt=\"\" class=\"wp-image-36180\" style=\"aspect-ratio:1;object-fit:cover;width:80px\"\/><\/figure>\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-6fa7971b wp-block-group-is-layout-flex\">\n\t<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Hadi Hendrawan<\/p>\n\t\n\t<p class=\"wp-block-paragraph\">Principal Cloud Architect at Devoteam G Cloud APAC<\/p>\n\t<\/div>\n<\/div>\n<\/figcaption><\/figure>\n\t\n\t<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-solution\">The Solution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While Devoteam G Cloud brings cloud and AI knowledge to Telkomsel, Devoteam and Telkomsel chose a joint-development approach to maximise the impacts and accelerate the project timeline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">App Engine presented Telkomsel with a serverless platform for the back-end of web and mobile applications.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The joint team addressed the company\u2019s storage needs by implementing cloud storage which provided a data lake for raw photos. The implementation of&nbsp; Vision API OCR can further extract data from pictures by capturing the relevant text, and AutoML Vision assists analysts in image recognition and identification.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cloud Functions directs the right person\u2019s attention to events occurring in the cloud environment that may require action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The implementation of BigQuery and Looker provide both a modern data warehouse for retail intelligence and intuitive visualisations via centralised dashboards.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Screenshot-2022-02-18-at-18.46.10.png\" alt=\"\" class=\"wp-image-27743\" width=\"720\" height=\"473\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-results\"><strong>The Result<\/strong>s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">App Engine has freed up developers&#8217; time at Telkomsel, allowing them to get down to the crux of what matters. With no server management or configuration deployments, developers can scale applications up or down without the need for infrastructural management. App Engine provides serverless back-ends, real-time data processing and opportunities to create more intelligent applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, Cloud Functions offers automatic scaling and high availability. When watched events are triggered, an alert is created, and this encourages greater efficiency for developers responding to events in the cloud environment that may require direct action.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cloud storage allows Telkomsel employees to work from anywhere and access the relevant data from authorised devices at any time. Since adopting Google Cloud Storage, Telkomsel\u2019s digital data has benefited from&nbsp; Google&#8217;s robust security protocols, ensuring data loss prevention, high availability and disaster recovery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Telkomsel uses Cloud Storage primarily as a data lake for raw photos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cloud Vision API&nbsp; and AutoML Vision enable engineers to derive insights from raw photos and data. The use of ML creates opportunities for better understanding by creating structure out of unstructured data. The OCR capabilities of Vision API automatically detect and class unlabeled images with human-like aptitude without human error. Engineers can gain further insight into raw data with OCR text detection in more than 50 languages. Both GCP products can process millions of documents in record time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Telkomsel can now use AutoML Vision to train machine learning models to categorise raw photos through object detection and logo and poster brand recognition according to its predefined labels.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BigQuery and Looker work hand-in-hand to leverage the underlying power of Telkomsel\u2019s data as the company grows.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data is loaded directly from cloud storage into BigQuery. This data can be further analysed and presented intuitively to allow for more intelligent business decisions and improve customer experience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looker uses visualisations and dashboards to deliver easy access to the relevant data needed for users to understand Telkomsel\u2019s revenue, margins, and sales on a deeper level.&nbsp;&nbsp;<\/p>\n\n\n\n\t<div class=\"align wp-block-acf-quote\">\n\n\t\n\t<figure class=\"text-center\"><blockquote class=\"blockquote\"><svg width=\"49\" height=\"38\" viewBox=\"0 0 49 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M42.875 0C44.4995 0 46.0574 0.652728 47.206 1.81459C48.3547 2.97645 49 4.55228 49 6.1954V15.4885C49 17.1316 48.3547 18.7075 47.206 19.8693C46.0574 21.0312 44.4995 21.6839 42.875 21.6839H33.6875C33.6875 24.1486 34.6555 26.5123 36.3785 28.2551C38.1014 29.9979 40.4383 30.977 42.875 30.977H45.9375C46.7497 30.977 47.5287 31.3034 48.103 31.8843C48.6773 32.4652 49 33.2532 49 34.0747C49 34.8963 48.6773 35.6842 48.103 36.2651C47.5287 36.8461 46.7497 37.1724 45.9375 37.1724H42.875C38.8139 37.1724 34.9191 35.5406 32.0474 32.6359C29.1758 29.7313 27.5625 25.7917 27.5625 21.6839V6.1954C27.5625 4.55228 28.2078 2.97645 29.3565 1.81459C30.5051 0.652728 32.063 0 33.6875 0H42.875ZM15.3125 0C16.937 0 18.4949 0.652728 19.6435 1.81459C20.7922 2.97645 21.4375 4.55228 21.4375 6.1954V15.4885C21.4375 17.1316 20.7922 18.7075 19.6435 19.8693C18.4949 21.0312 16.937 21.6839 15.3125 21.6839H6.125C6.125 24.1486 7.09296 26.5123 8.81596 28.2551C10.5389 29.9979 12.8758 30.977 15.3125 30.977H18.375C19.1872 30.977 19.9662 31.3034 20.5405 31.8843C21.1148 32.4652 21.4375 33.2532 21.4375 34.0747C21.4375 34.8963 21.1148 35.6842 20.5405 36.2651C19.9662 36.8461 19.1872 37.1724 18.375 37.1724H15.3125C11.2514 37.1724 7.35658 35.5406 4.48493 32.6359C1.61328 29.7313 0 25.7917 0 21.6839V6.1954C0 4.55228 0.645313 2.97645 1.79397 1.81459C2.94263 0.652728 4.50055 0 6.125 0H15.3125Z\" fill=\"#3C3C3A\"\/>\n<\/svg><p>By accessing the dashboard in Looker with analytics in BigQuery, we\u2019re able to see patterns in our data that were previously invisible to us. Although we only recently implemented Google Cloud, we\u2019ve already seen significant benefits: both in terms of our campaigns and being able to analyse our data in ways that were simply not possible before. In one solution, we have all the tools we need.<\/p><\/blockquote><figcaption class=\"blockquote-footer\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8d39b2df wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-6fa7971b wp-block-group-is-layout-flex\">\n\t<p class=\"wp-block-paragraph\">Telkomsel<\/p>\n\t<\/div>\n<\/div>\n<\/figcaption><\/figure>\n\t\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>About PT Telekomunikasi Selular is a public Indonesian mobile operator established in 1995 and a subsidiary of Telkom Indonesia. With its headquarters located in South Jakarta, Telkomsel is the largest mobile operator in the country, with more than 160 million customers. The Problem Telkomsel encountered a set of challenges unique to the retail sector. Namely, [&hellip;]<\/p>\n","protected":false},"featured_media":497379,"template":"","categories":[2635,2604],"tags":[2751,2865,2637,2796],"industry":[],"class_list":["post-497376","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-data-sk","category-google-cloud-sk","tag-data-sk","tag-data-analytics-sk","tag-g-cloud-sk","tag-google-cloud-platform-sk"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/devoteam.info\/sk\/success-story\/telkomsels-journey-to-retail-intelligence-with-google\/\" target=\"_self\" ><img width=\"800\" height=\"533\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/telkomsel-logo.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Telkomsel\u2019s Journey to Retail Intelligence with Google\" style=\"aspect-ratio:4\/3;width:100%;object-fit:cover;\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/telkomsel-logo.jpeg 800w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/telkomsel-logo-300x200.jpeg 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/telkomsel-logo-768x512.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-1 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">Success story<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/sk\/success-story\/telkomsels-journey-to-retail-intelligence-with-google\/\" target=\"_self\" >Telkomsel\u2019s Journey to Retail Intelligence with Google<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Telkomsel Google Cloud Customer Story | Devoteam G Cloud<\/title>\n<meta name=\"description\" content=\"Discover more how Telkomsel achieved more efficient retail intelligence, together with Google Cloud Partner Devoteam G Cloud.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devoteam.info\/sk\/success-story\/telkomsels-journey-to-retail-intelligence-with-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Telkomsel\u2019s Journey to Retail Intelligence with Google\" \/>\n<meta property=\"og:description\" content=\"Discover more how Telkomsel achieved more efficient retail intelligence, together with Google Cloud Partner Devoteam G Cloud.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/devoteam.info\/sk\/success-story\/telkomsels-journey-to-retail-intelligence-with-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Devoteam\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T13:00:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/telkomsel-logo.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" 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