{"id":513352,"date":"2024-10-30T13:49:03","date_gmt":"2024-10-30T12:49:03","guid":{"rendered":"https:\/\/www.devoteam.com\/expert-view\/ai-strategy-business-growth\/"},"modified":"2025-09-15T16:14:49","modified_gmt":"2025-09-15T14:14:49","slug":"ai-strategy-business-growth","status":"publish","type":"expert-view","link":"https:\/\/devoteam.info\/uk\/expert-view\/ai-strategy-business-growth\/","title":{"rendered":"AI strategy: From Automation to Driving Growth"},"content":{"rendered":"\n

Many companies begin their AI journey with small pilot projects or Proof of Concepts. While these can be valuable learning experiences, a more strategic approach is crucial for achieving significant transformation. Tools like co-pilots and chatbots certainly improve individual workflows<\/a>, but this can lead to a situation where the primary beneficiaries of AI are employees without a corresponding impact on the business as a whole. This risks relegating AI to a mere efficiency tool rather than a strategic driver of growth.<\/p>\n\n

To avoid this pitfall, leaders must develop a clear and targeted AI strategy<\/a> for business. This strategy should focus on how AI can be used as a catalyst for innovation and competitive advantage. A structured approach is essential to begin crafting a strategy that prioritises long-term value over short-term novelties. For a complete guide on building your own foundational AI plan, download our AI Strategy Playbook<\/a><\/strong>.<\/p>\n\n

<\/strong><\/a>Downloa<\/strong>d Now: Free AI Strategy Playbook<\/a><\/strong>
[New 2025]<\/a><\/strong><\/strong><\/p>\n\n

Asking the Right Questions About AI’s Strategic Value<\/h4>\n\n

In today’s business landscape, AI is rewriting the rules. It’s vital to ask questions about the strategic value AI can bring to your organisation beyond operational improvements. While many companies are eager to integrate AI, it’s often unclear which strategic objectives AI should support and how to prioritise them for maximum impact.<\/p>\n\n

Companies establishing an AI Center of Excellence (CoE) often face a challenge: balancing internal automation tasks (focused on cost reduction) with external product and service development (aimed at broader growth). A balanced approach and a clear AI strategy for business are essential to harnessing AI’s full potential.<\/p>\n\n

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A Framework for Strategic AI Investment<\/h4>\n\n

To ensure a strategic discussion on where and how to invest in AI, consider the following framework:<\/tunable-selection-menu><\/span><\/mat-icon><\/span><\/span><\/span><\/p>\n\n

Four Questions to Clarify Goals for AI<\/strong><\/h4>\n\n

Discussing AI strategically, rather than immediately jumping to use cases<\/a>, ensures that effort and investment align with your overall corporate strategy. This is crucial for the long-term success of technology implementations.<\/p>\n\n

When advising clients on use case selection, we often pose these four questions inspired by Professor Ethan Mollick<\/a>, a leading voice in GenAI and business:<\/p>\n\n

1. What useful thing you do is no longer valuable?<\/strong><\/p>\n\n

AI is reshaping the value of many traditional skills and business processes. Businesses need to identify operations that are becoming commoditised or can be efficiently automated. This recognition will help reallocate resources to more innovative areas.<\/p>\n\n

2. What impossible thing can you do now?<\/strong><\/p>\n\n

With AI, organisations can now handle complex problems that were previously difficult to solve. This includes everything from enhancing predictive analytics to achieving unprecedented levels of personalisation in customer interactions. Identifying these opportunities can open new avenues for business growth and create competitive advantages.<\/p>\n\n

3. What can you move to a wider market or democratise?<\/strong><\/p>\n\n

AI technologies can help businesses scale solutions once limited to niche markets. By leveraging AI, companies can extend their reach and democratise access to their products or services, making them accessible to a broader audience.<\/p>\n\n

4. What can you move upmarket or personalise?<\/strong><\/p>\n\n

AI enables businesses to tailor products and services to meet the specific needs of individual customers or premium segments. This personalisation can help businesses penetrate the upmarket by offering enhanced value through customised experiences.<\/p>\n\n

5. What should your operating model look like based on questions 1-4?<\/strong><\/p>\n\n

An organisation\u2019s operating model should evolve to integrate AI capabilities across all functions. This integration should focus on enhancing efficiency, innovation, and customer engagement by leveraging insights from the earlier questions. Strategic investments should be made in AI technologies<\/a> that align with the company\u2019s broader business goals and market positioning.<\/p>\n\n

<\/strong><\/a>Downloa<\/strong>d Now: Free AI Strategy Playbook<\/a><\/strong>
[New 2025]<\/a><\/strong><\/strong><\/p>\n\n

Conclusion<\/h4>\n\n

AI has the potential to be a strategic driver of business growth. However, many organisations risk reducing AI to merely an efficiency tool. To realise AI\u2019s full potential, you must develop a strategy that goes beyond short-term gains from use cases and Proof of Concepts. It is essential to ask the right questions about how AI can act as a catalyst for innovation and provide competitive advantages.<\/p>\n\n

By prioritising AI initiatives that support the company\u2019s strategic goals, you can navigate AI\u2019s complex landscape and integrate AI strategically. This will not only improve operational efficiency but also strengthen the company\u2019s position as innovative and differentiated in the market.<\/p>\n\n

The conclusion is that companies need a clearly defined AI strategy<\/a> for business to guide their digital transformation. This will ensure both short-term gains and long-term success in an AI-driven world.<\/p>\n\n

<\/p>\n\n

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Do you need help with your AI strategy?<\/h2>\n<\/div>\n\n\n\n

Partner with Devoteam to access experienced AI consultants and the best AI technologies for tailored solutions that maximise your return on investment. With over 1,000 certified AI Consultants and over 300 successful AI projects, we have the expertise to meet your unique needs.<\/p>\n\n\n\n

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Begin your AI Journey<\/a><\/div>\n\n\n\n
AI References<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Many companies begin their AI journey with small pilot projects or Proof of Concepts. While these can be valuable learning experiences, a more strategic approach is crucial for achieving significant transformation. Tools like co-pilots and chatbots certainly improve individual workflows, but this can lead to a situation where the primary beneficiaries of AI are employees […]<\/p>\n","protected":false},"featured_media":76038,"template":"","categories":[750,763],"tags":[1315],"industry":[1117],"class_list":["post-513352","expert-view","type-expert-view","status-publish","has-post-thumbnail","hentry","category-artificial-intelligence-ai","category-strategy","tag-ai-uk","industry-technology-uk"],"acf":[],"cards":"\n\t

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\"AI<\/a><\/figure>\n\n\t\t\n\t\t
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Expert View<\/p>\n\n\t\t\n\t\t

AI strategy: From Automation to Driving Growth<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"\nAI Strategy: Moving from Automation to Business Growth<\/title>\n<meta name=\"description\" content=\"Learn how an AI strategy for business goes beyond automation to drive growth and innovation. Discover essential questions for effective AI planning.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devoteam.info\/uk\/expert-view\/ai-strategy-business-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Strategy: From Automation to Driving Growth\" \/>\n<meta property=\"og:description\" content=\"Learn how an AI strategy for business goes beyond automation to drive growth and innovation. 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