{"id":499309,"date":"2020-03-08T16:49:00","date_gmt":"2020-03-08T15:49:00","guid":{"rendered":"https:\/\/www.devoteam.com\/success-story\/enabling-customers-to-reach-their-goals-through-a-tailored-loyalty-program\/"},"modified":"2020-03-08T16:49:00","modified_gmt":"2020-03-08T15:49:00","slug":"enabling-customers-to-reach-their-goals-through-a-tailored-loyalty-program","status":"publish","type":"success-story","link":"https:\/\/devoteam.info\/uk\/success-story\/enabling-customers-to-reach-their-goals-through-a-tailored-loyalty-program\/","title":{"rendered":"Enabling customers to reach their goals through a tailored loyalty program."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the fall of 2018, the Danish bank, Nykredit, decided to take the next step towards establishing a personalized counseling experience through a new digital membership loyalty program. Nykredit sought an agile expert partner with solid design and development capabilities. The task was to turn a concept into a final design and further develop the digital service tailored to add value for the users and Nykredit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In close partnership, we designed and developed the app, MineM\u00e5l (MyGoals), to secure a good customer experience on top of the benefits from the loyalty program. By following design sprints and an agile approach to development &#8211; focusing closely on bringing value in working software &#8211; we managed to bring the program and app from idea to launch in only 6 months. Our team of designers and developers delivered a solid app with all essential features including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Save up, manage transactions and follow the progress of your goals directly from your MyGoals account in a safe and intuitive way.<\/li>\n\n\n\n<li>Contact your advisor through the app.<\/li>\n\n\n\n<li>Overview of partners and benefits.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Over several iterations, additional features and enhancements based on user and partner feedback have been developed and added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Partnership:<\/strong><br>Nykredit &amp; Jayway by Devoteam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Time span:<br><\/strong>Launch of Minimum Viable Product in 6 months. Continuous development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jayway Studio:<br><\/strong>Copenhagen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Project type:<br><\/strong>Mobile development, Product design, Integration, CMS, Custom back-end.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Team:<br><\/strong>2 Designers, 2 iOS developers, 2 Android Developers, 1 Tester, 1 Project Manager\/Architect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Onboarding1.png\" alt=\"\" class=\"wp-image-13225\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A better experience for members.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The app MineM\u00e5l (MyGoals) is part of a loyalty program that offers financial benefits, support, and inspiration to Nykredit\u2019s customers. It helps users to define and reach their goals and get more out of life as homeowners. The app plays a significant role as it is intended to increase long-term customer relations. By becoming involved earlier in their customers\u2019 journey towards their goals and dreams, Nykredit can offer better counseling and support, ultimately leaving the customers with a better experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From concept to launch in 6 months.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Through an agile process, the concept and app were ready for launch within 6 months.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Long-term customer retention.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The key focus was to increase long-term customer retention of their key customer segment &#8211; the homeowners in Denmark.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Services delivered to the project.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Custom Design Workshops \/ Iterative product development \/ UX + graphic design \/ System architecture \/ Mobile development \/ Quality assurance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Nykredit-31copy.png\" alt=\"\" class=\"wp-image-13226\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n\t<div class=\"align wp-block-acf-quote\">\n\n\t\n\t<figure class=\"text-center\"><blockquote class=\"blockquote\"><svg width=\"49\" height=\"38\" viewBox=\"0 0 49 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M42.875 0C44.4995 0 46.0574 0.652728 47.206 1.81459C48.3547 2.97645 49 4.55228 49 6.1954V15.4885C49 17.1316 48.3547 18.7075 47.206 19.8693C46.0574 21.0312 44.4995 21.6839 42.875 21.6839H33.6875C33.6875 24.1486 34.6555 26.5123 36.3785 28.2551C38.1014 29.9979 40.4383 30.977 42.875 30.977H45.9375C46.7497 30.977 47.5287 31.3034 48.103 31.8843C48.6773 32.4652 49 33.2532 49 34.0747C49 34.8963 48.6773 35.6842 48.103 36.2651C47.5287 36.8461 46.7497 37.1724 45.9375 37.1724H42.875C38.8139 37.1724 34.9191 35.5406 32.0474 32.6359C29.1758 29.7313 27.5625 25.7917 27.5625 21.6839V6.1954C27.5625 4.55228 28.2078 2.97645 29.3565 1.81459C30.5051 0.652728 32.063 0 33.6875 0H42.875ZM15.3125 0C16.937 0 18.4949 0.652728 19.6435 1.81459C20.7922 2.97645 21.4375 4.55228 21.4375 6.1954V15.4885C21.4375 17.1316 20.7922 18.7075 19.6435 19.8693C18.4949 21.0312 16.937 21.6839 15.3125 21.6839H6.125C6.125 24.1486 7.09296 26.5123 8.81596 28.2551C10.5389 29.9979 12.8758 30.977 15.3125 30.977H18.375C19.1872 30.977 19.9662 31.3034 20.5405 31.8843C21.1148 32.4652 21.4375 33.2532 21.4375 34.0747C21.4375 34.8963 21.1148 35.6842 20.5405 36.2651C19.9662 36.8461 19.1872 37.1724 18.375 37.1724H15.3125C11.2514 37.1724 7.35658 35.5406 4.48493 32.6359C1.61328 29.7313 0 25.7917 0 21.6839V6.1954C0 4.55228 0.645313 2.97645 1.79397 1.81459C2.94263 0.652728 4.50055 0 6.125 0H15.3125Z\" fill=\"#3C3C3A\"\/>\n<\/svg><p>We sought a vendor expert in agile development, with design thinking workshop capability and integrated design and development across apps and back-end. The agile collaboration with Jayway and their ways of working allowed us to reach the market with a solid concept and product within 6 months, which otherwise would have taken us far longer. The way they work agile, deliver quality software and design has not only provided us with an app but also been an inspiration on how we do new ways of working at Nykredit.<\/p><\/blockquote><figcaption class=\"blockquote-footer\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8d39b2df wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-6fa7971b wp-block-group-is-layout-flex\">\n\t<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Annette Buck<\/p>\n\t\n\t<p class=\"wp-block-paragraph\">Senior Consultant at Nykredit <\/p>\n\t<\/div>\n<\/div>\n<\/figcaption><\/figure>\n\t\n\t<\/div>\n\n\n\n\n\t<div class=\"align wp-block-acf-lead-magnet\">\n\n\t\n\t\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-70787b68 wp-block-group-is-layout-flex\" style=\"border-top-color:var(--wp--preset--color--gray);border-top-width:1px;border-bottom-color:var(--wp--preset--color--gray);border-bottom-width:1px;margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--x-large);padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-2efe2b56 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\"><p>u003ch2u003eu003cstrongu003eCurious to know more?u003c\/strongu003eu003c\/h2u003ernu003cp class=u0022u0022u003eWould you like to know more about our work in Copenhagen and how we can help you and your business? Contact our Studio Lead and let\u2019s talk!u003c\/pu003e<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" target=\"\" href=\"https:\/\/se.devoteam.com\/get-in-touch\/\">Contact us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In the fall of 2018, the Danish bank, Nykredit, decided to take the next step towards establishing a personalized counseling experience through a new digital membership loyalty program. Nykredit sought an agile expert partner with solid design and development capabilities. The task was to turn a concept into a final design and further develop the [&hellip;]<\/p>\n","protected":false},"featured_media":406416,"template":"","categories":[],"tags":[1284,2457],"industry":[],"class_list":["post-499309","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","tag-cloud-native-app-development-uk","tag-sweden-uk"],"acf":[],"cards":"\n\t<div class=\"single-post-card\">\n\n\t\t<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/devoteam.info\/uk\/success-story\/enabling-customers-to-reach-their-goals-through-a-tailored-loyalty-program\/\" target=\"_self\" ><img width=\"1500\" height=\"747\" src=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Nykredit-Front-Minemaal.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Enabling customers to reach their goals through a tailored loyalty program.\" style=\"aspect-ratio:4\/3;width:100%;object-fit:cover;\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Nykredit-Front-Minemaal.png 1500w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Nykredit-Front-Minemaal-300x149.png 300w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Nykredit-Front-Minemaal-1024x510.png 1024w, https:\/\/devoteam.info\/wp-content\/uploads\/2024\/12\/Nykredit-Front-Minemaal-768x382.png 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/a><\/figure>\n\n\t\t\n\t\t<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-43282307 wp-block-group-is-layout-flex\">\n\t<p style=\"font-style:normal;font-weight:700\" class=\"has-link-color wp-elements-1 wp-block-lp-post-type has-text-color has-primary-color has-small-font-size\">Success story<\/p>\n\n\t\t\n\t\t<h3 style=\"font-style:normal;font-weight:400\" class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/devoteam.info\/uk\/success-story\/enabling-customers-to-reach-their-goals-through-a-tailored-loyalty-program\/\" target=\"_self\" >Enabling customers to reach their goals through a tailored loyalty program.<\/a><\/h3><\/div>\n\t\t\n\t<\/div>\n\n","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Enabling customers to reach their goals through a tailored loyalty program. | Devoteam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devoteam.info\/uk\/success-story\/enabling-customers-to-reach-their-goals-through-a-tailored-loyalty-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enabling customers to reach their goals through a tailored loyalty program.\" \/>\n<meta property=\"og:description\" content=\"In the fall of 2018, the Danish bank, Nykredit, decided to take the next step towards establishing a personalized counseling experience through a new digital membership loyalty program. 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