A leader in innovative skin and face care products in Europe, Clarins wanted to increase the sales of its newly-launched products by improving its sales force’s knowledge rather than increasing its sales floor area. This meant transitioning from a web age to a wider digital approach, accelerating the time-to-market and synchronising mobile apps availability with worldwide products launches.
The Snapshot
1
Clarins aimed to enhance new product sales by improving the knowledge of its global retail sales force through a digital transformation.
2
The challenge was to centralise control over multilingual mobile applications for a diverse range of devices and languages across its 20 international subsidiaries.
3
The solution involved developing a hybrid mobile application using an agile methodology, distributed via a private store to ensure controlled and timely content delivery.
Main Challenges
Having no real control over the tablets deployed locally by their 20 subsidiaries, Clarins needed to centralise its mobile content in a single place accessible from all countries and able to address the OS diversity in their worldwide points of sale.
Mobile apps had to be adapted to 10 different countries and languages and to display constraints related to Asian and Arabic languages. And their app distribution had to be controlled in a simple and scalable way.
What Did We Solve?
A significant increase in sales was achieved.
Selling applications were made available worldwide across all countries and languages.
New applications were rolled out immediately to the global sales team.
- Mobile app hybrid development fully adapted to Clarins constraints: multi-OS, component-based, short time-to-market
- Packaged solution powered by Devoteam ecosystem to simplify the project steering and optimise the time-to-market
- Adoption of agile methodology preventing tunnel effect and enabling fast and progressive delivery
- Content quickly adapted to local cultures and languages
- Private Store: control the distribution of mobile apps to different teams and countries based upon role and context
Results After Six Months
Within six months, the deployment of six new mobile applications enhanced the Clarins brand image and drove a significant increase in sales. The project delivered these selling applications across all countries and customer languages, functioning seamlessly on both iOS and Android tablets. This transformation also established a new level of operational agility, empowering Clarins to launch new applications immediately across its global network and cementing the collaboration between Devoteam and Clarins as a definitive success.