About Ocado Retail
Ocado Retail is a major British online grocery retailer, serving over one million active customers across the UK. The company is known for its innovative approach to retail, having developed the first grocery shopping app in 2010. They continuously use new technologies to offer the best possible customer experience.
The Challenge
Ocado Retail needed a clear, effective strategy to integrate advanced generative AI capabilities (evolving from Duet AI to Google Workspace with Gemini) into their employees’ workflows to boost operational efficiency across the whole business.
The Goal
The central objective was to empower employees to leverage Generative AI (Google Workspace with Gemini) within their daily routine to drive operational efficiency and deliver greater customer value.
The Solution
Devoteam partnered with Ocado Retail to ensure the seamless adoption of Google Workspace with Gemini. Ocado Retail was one of the first companies to trial Google Workspace with Gemini (then known as Duet AI), starting with a 50-employee Proof of Concept (PoC) and expanding to over 200 employees. Additionally, Devoteam designed and implemented a robust six-week adoption programme to guarantee high user engagement and rapid value delivery.
When our Gen AI specialisation partner Devoteam showcased the extensive capabilities of Google AI and how it could boost productivity, it was an obvious choice for us to select this tool.
Kieren Johnson,
Head of IT, Ocado Retail
The Methodology
Devoteam implemented a robust, user-centric approach focused on maximising engagement and rapid value delivery:
- AI Pilot and Expansion: The journey started with an initial PoC of 50 employees using Google AI, which quickly expanded to 200 employees with the release of Gemini for Google Workspace.
- One Team Approach: Devoteam and Ocado Retail became “one team”, with Devoteam’s willingness to connect and engage directly with end users.
Devoteam’s willingness to connect and engage directly with our employees, coupled with their abundant experience and precise knowledge of Google AI, is a major reason behind Ocado Retail’s remarkable success in the adoption.
Kieren Johnson,
Head of IT, Ocado Retail
The Result
The solution transformed workflows by delivering measurable, quantifiable gains in productivity across the organisation. The Generative AI journey resulted in 1,500 employees actively using Google Workspace with Gemini, demonstrating the successful embedding of advanced AI into daily staff routines.
The Future
Following the launch of Google Cloud’s Agentic AI solution, Gemini Enterprise, Ocado Retail aims to use this tool to resolve the issue of data fragmentation. Vast amounts of useful, critical information are scattered across different sources such as Slack, monday.com, and individual emails.
With Gemini Enterprise, Ocado Retail seeks to consolidate this information into a single point of truth for all teams. This will assist with further enhancing operational efficiency and productivity.
Hear it from the source
Watch Hugh Thorogood (IT Service Delivery Manager at Ocado Retail) explain how Gemini Enterprise will improve internal efficiency and productivity further.
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