This whitepaper provides insights into the current state of AI adoption across EMEA. It highlights the challenges businesses face in translating AI’s potential into tangible results, the rapid adoption of generative AI in daily workflows, and the importance of bridging the AI skill gap.

Content Highlights:
- Discover what struggles companies are facing when implementing AI.
- Uncover the truth about generative AI’s productivity payoff.
- See who is really taking the lead in AI initiatives – IT or business units?
- Learn why bridging the AI skill gap is now essential for success.
- Find out which foundational elements are still holding back AI readiness.
Our survey reveals a critical gap: while 60% of employees use GenAI daily at work, businesses struggle to define use cases and measure impact. We help translate this enthusiasm into strategic value.

Olivier Mallet,
Head of AI Agency