Devoteam, through its Creative Tech team, is celebrating a significant achievement: a gold award in the “Mobile” category at the prestigious “Prémios Lusófonos da Criatividade” for the “Colombo Loves Me” app. This recognition highlights Devoteam’s commitment to innovation and excellence in developing digital solutions that transform and positively impact the user experience.
The “Colombo Loves Me” app, designed and developed by Creative Tech, marks a significant leap forward in how shopping centres engage with their visitors. Far from being a mere information app, it focuses on the user experience, offering practical tools that break away from traditional approaches. Innovative features like gamification and rewards (where users unlock prizes and missions through their purchases), service reservations (such as parking or pushchairs, unlocked via QR code, and even individual work pods within Colombo), and advanced product search by brand elevate convenience and customer loyalty.
The application isn’t just an isolated success; it embodies the strategic partnership between Sonae Sierra and Devoteam. Their ongoing goal has been, and continues to be, to revolutionize customer loyalty through an omnichannel strategy within mobile applications. The relevance and impact of this collaboration were even highlighted in an IT Insight article. Developed in React Native as a customizable “mother app” for each shopping centre, the app’s success is proven by positive client and user feedback, as well as promising initial indicators of increased downloads and active users.
This distinction at the “Prémios Lusófonos da Criatividade” is a testament to Devoteam’s ability to design and implement solutions that not only add value but also exceed expectations. It solidifies their position as a leader in technological innovation and their standing as a trusted partner in digital transformation.
