A Fusion of perspectives
In an increasingly polarized society, the ability to unify diverse perspectives on dichotomous issues is becoming a strategic imperative. The rapid evolution of artificial intelligence in recent years stands at the heart of this challenge. Organizations and society at large are seeking answers, often taking opposing stances and overlooking the endless possibilities for co-creation, idea proliferation, and exponential growth that a collaborative approach to this evolution offers.
This “fusion of perspectives” is not about blind consensus; rather, it represents the capacity for robust debate and profound exploration of ideas. It reflects a willingness to learn, exchange views, and pose challenges on topics and areas that touch upon the most diverse pillars of the economic and social spectrum. It was with this vision that Devoteam, as a leading company in digital transformation and technology consulting, conceived and executed Fusion 2025.
Artificial intelligence is transforming how we live, work, and create. At Devoteam, we believe that the greatest challenge is not merely technological, but fundamentally human: how do we ensure that AI adds value, respects ethical principles, and strengthens organizations and society? Fusion 2025 was created precisely to open this debate in Portugal, bringing together voices from different sectors in an inclusive and strategic dialogue about the future of technology.

Bruno Mota
CEO, Devoteam Portugal
On September 18, the Pavilhão do Conhecimento in Lisbon became the central stage for a debate on artificial intelligence, featuring prominent figures from various sectors, including culture, banking, energy, public administration, and academy.
Gonçalo Saraiva Matias (Deputy Minister and Minister for State Reform) was in attendance and addressed the audience at the event’s closing, sharing his strategic vision on AI’s role in governmental efficiency. Fusion 2025 also featured participants such as Pedro Reis (Former Minister of Economy, Executive Director, Fundação António Pargana, and Vice Chairman, Cimpor Strategic Council) and Gabriel Coimbra (Executive Advisor, Former IDC VP South Europe), whose presence elevated the discussion and underscored the importance of a pluralistic dialogue on technology. The event was inaugurated by maestro and artistic director Martim Sousa Tavares, who, through a multidisciplinary lens, challenged the audience to reflect on the theme of ‘human failure’ and how we can lead from a human perspective when faced with it.




The essence of dialogue: the panels that shaped the debate
While the “fusion of perspectives” was the conference’s starting point, the thematic panels served as a catalyst for the exchange of ideas.
The morning was characterized by debates, expert opinions, and unexpected collaborations centered on four major themes:
- The intersection between Humanity and Technology;
- The challenges of balancing Utopia and Pragmatism;
- The Importance of Ethics while fostering Innovation;
- The potential for synergy between Academy and Industry;
The masterful moderation by journalist Ana Patrícia Carvalho unfolded the themes into questions and the answers into points of reflection. Bruno Mota (CEO, Devoteam Portugal) and Sébastien Chevrel (Group Managing Director, Devoteam), along with host Patrícia Milheiro (AI Agency Strategy Director, Devoteam), set the tone for a morning of meaningful dialogue.



Humanity and Technology
Featuring Madalena Talone (Executive Board Member, Caixa Geral Depósitos), Paulo Rosado (Co-Founder, Chairman of the Board and Strategic Advisor, OutSystems), and Ricardo Chaves (Executive Director AI Center of Excellence, BPI), the first panel focused on the role of humans in the artificial intelligence ecosystem. The discussion explored the need for a “human-centric” approach to technology implementation, emphasizing that AI should be a tool to amplify our capabilities, not replace them. The speakers highlighted that cultural adaptation and professional upskilling are crucial for organizations and society to truly benefit from AI’s potential.



Utopia and Pragmatism
Following this, the roundtable “Utopia and Pragmatism” brought in the perspectives of Catarina Ceitil (CIO & Transformation Officer, Galp), Gonçalo Regalado (CEO, Banco Português de Fomento), Hélder Dias Ribeiro (Chief Digital & Tech Officer & Executive Board Member, SONAE MC), and Sofia Marta (Country Manager, Google Cloud Portugal). The panel addressed the challenge of balancing the ambition of AI with the realities of its practical application. The experts debated how organizations can translate the theoretical potential of technology into concrete, tangible, and profitable solutions, overcoming operational, technical, and internal adoption obstacles.



Ethics and Innovation
The discussion on “Ethics and Innovation” was a highlight of the event, with contributions from Adolfo Mesquita Nunes (Partner, Pérez-Llorca and Professor, NOVA), Paulo Dimas (CEO, Center for Responsible AI), Rui Shantilal (Group VP, Devoteam Cybertrust), and Sandra Maximiano (Chairwoman of the Board of Directors, ANACOM). This panel delved into the most sensitive issues of AI: data privacy, the accountability of algorithmic decisions, and the creation of a fair and transparent Artificial Intelligence. The importance of establishing a robust ethical framework to guide AI’s development and implementation was underscored, ensuring that technological innovation aligns with human values.


Academy and Industry
Finally, the “Academy and Industry” panel, featuring Carla Patrocínio (Head of Technology Transfer Office, Instituto Superior Técnico), Henrique Carreiro (Director, IT Insight and Professor, NOVA IMS), João Graça (Co-Founder & Former CTO, Unbabel), and Pedro Garcia da Silva (CIO, Champalimaud Foundation), addressed the crucial bridge between research and real-world application. The conversation highlighted the need to strengthen collaboration between universities and organizations so that scientific knowledge translates into solutions that drive the economy and society. It became clear that the future of AI in Portugal depends on a cohesive ecosystem where the knowledge generated in the academy finds fertile ground in the industry.



A journey through time: 200 years of AI in an immersive exhibition
In parallel with the main stage debates, Fusion 2025 participants were invited on a unique journey through time. In a 35-meter immersive experience, the “200 years of AI” exhibition served as a bridge between the past and the future, revealing the silent yet transformative evolution of artificial intelligence.
This visual timeline allowed visitors to travel back to 1837 with Charles Babbage’s pioneering vision and the creation of the Analytical Engine. They then explored key moments that shaped the AI we know today: from Ada Lovelace’s first notion of an algorithm in 1843 to Alan Turing’s universal machine and the formalization of the term “Artificial Intelligence” at the Dartmouth Conference in 1956.
The exhibition not only highlighted historical figures but also decisive moments that altered public perception of the technology, such as IBM’s Deep Blue supercomputer’s victory over world chess champion Garry Kasparov in 1997, and more recently, the development of systems like AlphaGo, which demonstrated AI’s capacity to innovate and surpass human approaches in game strategy. This historical journey also celebrated the role of contemporary figures such as Geoffrey Hinton, known as the “godfather of AI” for his work on neural networks.

This journey through the past and present of AI reinforced the context of Fusion 2025: artificial intelligence is not a new phenomenon but the culmination of 200 years of human ingenuity and research. Its evolution is a reflection of our ability to innovate and expand the boundaries of what is “possible.”
Beyond dialogue: Devoteam’s commitment to AI transformation
Fusion 2025 was more than just an event; it was an invitation to view Artificial Intelligence not as a distant force, but as the culmination of two centuries of human ingenuity. The immersive journey through AI’s history demonstrated that technological innovation is an incremental process.
The debates, in turn, reinforced that the fusion of humanity and technology, ethics and innovation, academy and industry, and utopia and pragmatism is the key to creating a more inclusive and prosperous future. The richness of the discussions and the diversity of perspectives on the Pavilhão do Conhecimento stage validated that dialogue is the path to transforming AI’s potential into real value for society and organizations.
As a leader in digital transformation and technology consulting, Devoteam believes that AI is not just a tool but a catalyst for innovation. Our mission is to help organizations navigate this complex universe, turning their ambitions into concrete results through an approach that places humanity and ethics at the center of technology. Fusion 2025 was a clear demonstration of Devoteam’s commitment to advancing the debate, sharing knowledge, and co-creating the future of AI in Portugal and worldwide.