Marketing Delivery strengthens platform security and reliability through AWS best practices

The snapshot

Marketing Delivery engaged in multiple Well-Architected Framework Reviews throughout 2024, identifying significant opportunities to enhance their AWS security posture across their automotive marketing technology platform.

Devoteam implemented comprehensive security improvements including AWS GuardDuty, Security Hub, IAM Identity Centre, and enhanced data protection while maintaining reliable performance for business-critical communications.

The transformation resulted in dramatically strengthened platform security, centralised access management, and improved reliability – earning Marketing Delivery the Most Improved Architecture Award.

About Marketing Delivery

Marketing Delivery is an innovative marketing software company based in East Sussex, specialising in automotive sector solutions. Their primary platform, VoiceBox, facilitates a comprehensive suite of marketing technology solutions delivering multi-channel communications including email, SMS, and social media, achieving email open rates exceeding 60%.

Through their integrated solutions, they help automotive retailers manage communications throughout the entire purchasing and ownership journey. Built on AWS using C# .NET, their infrastructure combines self-managed, fully managed, and serverless services to support their growing client base.

The challenge

Throughout 2024, Marketing Delivery engaged in multiple Well-Architected Framework Reviews across their AWS workloads. A focused review of their Security and Reliability practices identified opportunities to enhance their AWS infrastructure, leading to a comprehensive transformation of their security posture.

As their marketing technology solutions handle increasing volumes of communications and data, security-focused enhancements are an ongoing priority. Key objectives include:

Security Enhancement: Monitoring potential security risks while maintaining operational efficiency across their multi-component platform
Centralised Management: Streamlining access control and permissions to continuously improve security governance
Reliability Improvement: Ensuring consistent platform performance for business-critical communications

The solution

Devoteam developed a collaborative implementation strategy to strengthen Marketing Delivery’s AWS infrastructure. This approach combined expert guidance with practical implementation, ensuring knowledge transfer throughout the process.

Security Enhancement Implementation

The security enhancement strategy focused on protecting Marketing Delivery’s integrated platforms, including their primary VoiceBox solution, while maintaining high-performance marketing communication capabilities:

Threat Detection and Response: Implemented AWS GuardDuty with S3 Malware Protection for comprehensive platform monitoring, while AWS Security Hub provided automated security controls and centralised alert management
Access Management: Deployed AWS IAM Identity Centre for consolidated access controls across their integrated marketing solutions, complemented by Amazon Cognito for identity management
Infrastructure Protection: Secured compute resources supporting multi-channel marketing operations through AWS Client VPN and enhanced network configurations, with AWS WAF providing additional application-level protection
Data Protection: Implemented encryption for data across their marketing platforms while using Data Lifecycle Manager to maintain consistent security practices

This project demonstrates the tangible benefits of adhering to best practices. For a comprehensive overview, read our complete guide to AWS security.

Reliability Improvement

The reliability enhancements focused on maintaining consistent performance across their marketing technology platforms:

Monitoring: Established centralised monitoring of performance across all marketing communication channels
Data Management: Leveraged Amazon DynamoDB to ensure reliable delivery of marketing automations and real-time alerts
Performance Validation: Implemented systematic testing to maintain their industry-leading communication delivery rates
Resource Management: Enhanced AWS service quota monitoring to support growing communication volumes across all channels

Key AWS Services

The implementation leveraged key AWS services to enhance platform security and reliability:

AWS GuardDuty for advanced threat detection
AWS Security Hub for security management
AWS Client VPN for secure access
AWS WAF for application protection
Data Lifecycle Manager for resource management
Amazon Cognito for identity management
Amazon DynamoDB for scalable operations

The benefits

The implementation delivered significant improvements across multiple areas:

Enhanced Security Posture

Protection across Marketing Delivery’s integrated marketing platforms through AWS GuardDuty and Security Hub
Consolidated access controls for platform operations using IAM Identity Centre and Cognito
Strengthened protection of data across marketing technology solutions
Enhanced application security for automation and communication services

Operational Improvements

Centralised identity management across multi-channel platforms
Real-time visibility of platform security and performance through Security Hub dashboards
Optimised data operations supporting marketing automations
Systematic management of AWS resources supporting growing communication volumes

Knowledge Enhancement

Direct transfer of AWS security best practices through collaborative implementation
Enhanced team capabilities through guided execution
Improved understanding of cloud security principles
Greater confidence in platform security and reliability

“We were extremely pleased with the expertise and support provided during our AWS Well-Architected Framework Review with Devoteam. The team were able to evaluate our current infrastructure, and their deep knowledge and insightful recommendations helped us enhance and align our cloud architecture with best practices. It was a pleasure working with such a professional and knowledgeable team and we look forward to a long and prosperous partnership.”

Jeremy Evans
CEO at Marketing Delivery

AWS Well-Architected Framework Partner Program

When designing and building Cloud platforms on AWS, customers can benefit from the best practices derived from thousands of deployments and embodied in the Well-Architected Framework. As a Validated AWS Well-Architected Framework Partner, Devoteam provides expert Well-Architected Reviews and Remediation services to help customers optimise their AWS environments across the six pillars of the framework.

Why Devoteam?

Devoteam is a Premier AWS Partner specialising in helping organisations successfully navigate their AWS Cloud journey. With deep expertise in AWS migrations and modernisation, we focus on delivering solutions that align with AWS best practices while meeting specific business needs.

Our track record of successful migrations across various industries, combined with our AWS competencies including Migration and DevOps, ensures we can help organisations achieve their cloud transformation goals efficiently and effectively.